Google’s SEARCH operator (which restricts the search to any domain, top level domain or subdirectory) is by far the most important and most frequently used (by me). I use it For example, I use it hundreds of times when writing each post to see which other related pages of the site thee are I can link to. Besides: It allows me to never care to look for any site built-in search option; It makes it possible to find most relevant pages from any site – which comes in handy both in link building (to find the best page for your backlink) and competitor’s research (to find your competitors recent or most powerful pages); It allows for multiple on-site diagnostics opportunities , etc, etc. This post looks at three handy tools that make Google’s SITE: operator easier and faster to access: 1. Advanced