MS Adcenter has a slightly higher ROI than other major PPC alternatives. However, this is where its dominance ends. Adcenter is plagued with small design problems that are not only annoying, but downright frustrating. With the amount of money that Adcenter brings in, it is time for them to make life a little easier for advertisers. Here are 7 easy changes that would make working in Adcenter much smoother. For me, MS Adcenter stands out from other PPC platforms for one important reason; a slightly higher ROI. Over the past several years, I have used Adcenter for a variety of different products and services, and have consistently experienced better conversion rates with Adcenter than with Adwords or YSM. Unfortunately, higher conversion rates are the only advantage that Adcenter offers. While a high ROI is a fantastic benefit, the small annoyances quickly add up. Sometimes, I question whether the higher ROI is even worth it. As MS Adcenter quickly gains more leverage over the PPC search market, there are a number of changes that need to be made to help push it over the edge. This is especially true with the likely prospect of the MS-Yahoo deal coming to fruition by the end of year. 1. Ridiculous Custom Data Range