Weekly Search & Social News: 03/30/2010

Welcome to another edition of ‘ 7 Days of Search and Social ‘ – I hope it finds you well. Once again, like the Trademark guy before it, the SEO world got together again last week. This time it was the drama that was the ‘Verfied SEO Affair’. That one leads the way this week. Even Bill (Slawski) was taking a stand – a fiesty bunch we be! And hey, there are even the usual collection of informative and entertaining posts as always… I hope you find something of use… or a giggle even. Lead

5 Handy SEO Hacks for Google Analytics

It’s fair to say that most of us are running Google Analytics on at least a few of the sites we deal with. Market share for Google’s traffic tracking platform was estimated last year around 75-80% in a few separate studies – here’s one from Ghostery . Let’s not get into the whole “Google knows too much” thing. The truth is, the platform is a pretty solid and user-friendly. (Even if it is the lure of an evil empire.) But from an SEO standpoint Google ANalytics definitely leaves some things to be desired. Luckily there are plenty of clever SEOs out there who take on complicated and difficult projects that make our lives easier. Here are five such supergeek gifts that hack Google Analytics into a killer SEO tool: 1. Ranking Tracking with Google

Local Search Recipe: How to Track Local Analytics With WordPress…And Make Pies

I am a big fan of food. I think about it everyday, and if things go well I even get to have some on a regular basis. So, in order to give my life some variety I like to prepare different dishes on occasion. To do so, I turn to online recipes. You can read reviews, look up anything imaginable, they are free, and the directions are usually easy to follow. That is why when I was deciding how to cover using WordPress to track Google Local analytics data, I figured a local search recipe would be the best way. Many small businesses are using WordPress as a CMS for their website, and understanding the traffic that comes from the Local business center is uber important. So, sit back and let your mouth start to water and get ready to track local…. Approximate Bake

How Much Traffic Does Bing Refer to Your Site?

I was going through our Analytics last night on SEJ and looking into our referrals from Bing, and thought I would share with our readers. Over the last 30 days, Bing referrals account for 3.14% of the organic search traffic to Search Engine Journal. Looking at the top 3 referring search engines, Bing did top Yahoo for referrals to SEJ : Google 91.46% Bing 3.14% Yahoo 3.09% That may seem like a rather large difference and your first reaction may be something like “Bing traffic is not so great” but looking at our top traffic referrers for the past 30 days, and Bing is topping a lot of major websites and networks. google feedburner bing yahoo twitter.com facebook.com sphinn.com ask.com network stumbleupon.com aol douban.com mediapost.com readwriteweb.com reddit.com en.wikipedia.org delicious.com twitterfeed hootsuite.com I do not think that this list is 100% correct however, since Google Analytics has such a difficult time consolidating all Twitter referrals into one metric. I think the Twitter driven traffic to SEJ does trump Bing & Yahoo. To track this better, we’ll be adding a new widget from BLVDstatus this week to better measure Twitter and socially driven traffic to SEJ. So, what’s your Bing traffic look like? Feel free to share in the comments below. Check out the SEO Tools guide at Search Engine Journal . How Much Traffic Does Bing Refer to Your

AlertRank: Google Alerts on Steroids

It is not really often that I am actually impressed by the tool (this is because I come across 2-3 new ones weekly so it is not really easy to surprise me already). But today’s one is truly awesome. AlertRank is a free web-based tool that helps to make sense of your Google alerts. Most of us use Google Alerts to keep an eye on our keyword or brand mentions but few of us are actually satisfied with the tool… Until you try AlertRank. Benefits of the tool