MS Adcenter has a slightly higher ROI than other major PPC alternatives. However, this is where its dominance ends. Adcenter is plagued with small design problems that are not only annoying, but downright frustrating. With the amount of money that Adcenter brings in, it is time for them to make life a little easier for advertisers. Here are 7 easy changes that would make working in Adcenter much smoother. For me, MS Adcenter stands out from other PPC platforms for one important reason; a slightly higher ROI. Over the past several years, I have used Adcenter for a variety of different products and services, and have consistently experienced better conversion rates with Adcenter than with Adwords or YSM. Unfortunately, higher conversion rates are the only advantage that Adcenter offers. While a high ROI is a fantastic benefit, the small annoyances quickly add up. Sometimes, I question whether the higher ROI is even worth it. As MS Adcenter quickly gains more leverage over the PPC search market, there are a number of changes that need to be made to help push it over the edge. This is especially true with the likely prospect of the MS-Yahoo deal coming to fruition by the end of year. 1. Ridiculous Custom Data Range
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Your Story Contest – Win a Free Pass to the S&S Spring Summit
If you’re still trying to get a ticket to the 2010 Search & Social Spring Summit, you must act fast! We’ve had contests going on all this week to give you a chance for a free pass: VIP package , Twitter and Youtube . Here’s another contest for you to enter! We want to know how you got into Internet Marketing. Was it through a friend? Was it a news article that captured your attention? How about a random opportunity? Make it as interesting as possible. It can be either long or short. You can check out Dave Snyder’s story here . Here’s my story: In 2004, I opened up a Myspace and Facebook account. I pushed FB to the side when it stopped being a “private reunion club” for college students and I went full swing with MS. I was a Myspace nut — pimpin’ out my profile and trying to get 50,000+ comments. I wanted to beat Tila Tequila. I failed. Well, a few years later, MS became loaded with spammers and I went back to FB. I played around with FB for a while. I was constantly writing on people’s walls, posting up pictures and giving out “presents.” It started to suck when I found out people were not adding me to their top friends list nor did I see myself in some of their photos. My jealousy took the best of me. It was so childish, I know. So during my last semester at the University of South Florida, Tampa, I ended ties with FB. I didn’t want it to consume my time anymore nor did I want to feel the abandonment. I was saying goodbye to all social media. I graduated with a Bachelor of Arts in Gerontology in the Summer of ’07 and ended up landing a finance job in Corporate America with Wells Fargo Financial. How boring!!! I needed something to keep me alive so I tried singing in a MoTown/Classic Rock band. It never took off so I quit. At the same time I took up a fun part-time job with Creative Loafing, Tampa, a local alternative newspaper. I worked in their marketing department on the Street Team. It was a blast! Check out my coverage on Superbowl XLIII . Since the economy wasn’t doing so well (and it still isn’t!), things didn’t work out with Wells Fargo. With my successful failure at Monster and YahooHotJobs to find a potential employer, I tried my luck with Craigslist. Lo and behold…Search & Social! I had a meeting with Loren at a nearby Starbucks. I was told that this was just an intern job doing PR. Even though I had debt racking up from not having a full-time job, I wanted to get into PR so I said yes to it. So guess what, I showed my face to FB again. And then I started a marriage with Twitter. I even started a blog for the Tampa girls at Search & Social called SEOtini . Dave and Loren have taught me a lot about SEO, linkbuilding, social media and online marketing. I was so against it, but social media is a big part of my life now. That’s my story. Now go make yours! Leave your internet marketing autobiography in the comments section after this post. Comments may not always be posted immediately due to moderation and our spam filters BUT we will approve them once we see them pending. All stories need to be submitted by April 8, 2010. The winner of this contest will receive an all-access pass for the eight speaker sessions, networking with experts and businesses from across the country, casino night and calypso night, and breakfast, lunch and dinner on both days of the conference. Check out the SEO Tools guide at Search Engine Journal . Your Story Contest – Win a Free Pass to the S&S Spring
Weekly Search & Social News: 02/23/2010
Welcome to another edition of ‘ 7 Days of Search and Social ‘ – it was a fairly quiet week out on the trails last week and there reall were no real ‘zinger’ stories that got the search world in a tizzy (who knew? woulda’ been a great week for some link bait). Heck, even Google was quiet. It seems like they’re announcing something or another on weekly basis; slackers. But never fear my fine optimizing geeks, due to the bloated nature of my Google Reader this ALWAYS plenty of reading for ye’ll even in a slow week. If I had to pick a fav it would be the whole kerfufful surrounding the ‘500 Fortune companies don’t get SEO’ bit… time to put on the sales hats and hit up the big boys! Are you ready to rumble? Let’s get it on! Lead