Tag Archives: congress

Mobile SEO Future Planning

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2010 is the next year that has been talked about year after year as far as mobile online use truly taking off. The iPhone was indeed revolutionary and provided the true smartphone leap forward, that has been followed and in many ways being surpassed by Android , with more and more mainstream users browsing online via mobile devices. How does this impact & affect the SEO that you have already carefully crafted for your sites?  Not much…for now. Google CEO Eric Schmidt stated at the 2010 Mobile World Congress their new mantra & current strategy is “ Mobile First ” thus you can be first by getting ahead of your competition by planting these mobile seeds into your site: Create a mobile version of your site optimally in a mobile subdomain or  subdirectory rather than a separate domain or TLD such a .mobi Render this mobile version of your site via mobile user agent detection while also providing the user an opt out to the standard web version. The mobile version of your site should have the following DocType declared above the HEAD code:  The SEO coding elements will remain the same in the mobile version but to improve usability & reduce any possible duplicate content issues its best to strip extraneous content, JavaScript & graphics out – optimally via CSS. A mobile site should have at least half the load time in comparison to the standard site with a true target of under 2 seconds load time on an Edge or non-3G signal. A mobile sitemap XML should also be created which has as the main difference from the standard sitemap XML a declaration after each URL listing – Google Mobile Sitemap Instructions Affirm your mobile progress by using the tools at W3C & MobiReady to validate your code for mobile readiness as well check load time and actual mobile device rendering. Currently Google Mobile search is nearly identical to the standard search but there is a separate mobile index which will only grow in providing differentiated results. I will detail in next month’s mobile post at Search Engine Journal a key set of code that will give you this mobile search edge. Check out the SEO Tools guide at Search Engine Journal . Mobile SEO Future

Google Increases Government Lobbying by 57%, with $1.4 M in Q1

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In Q1 2010, Google spent $1.4 million in lobbying money with the federal government bodies, which was an increase of 57% over $880,000 from Q1 2009. With the company having interests far beyond search, I’m expecting this lobbying spend to climb even more over the course of the year, as Google is getting more involved in FCC rulings, government programs and assistance in pressure on other governments with its global business growth… especially in China. Here’s a rundown of some of the spending from the Associated Press : Google tried to influence legislation intended to prevent U.S. technology companies from cooperating with repressive foreign governments that restrict free speech and violate human rights. [ China ] Google also lobbied last quarter in favor of the FCC’s proposed “network neutrality” rules, which would require broadband providers to give equal treatment to all Internet traffic flowing over their networks. Although the big phone and cable TV companies oppose such regulations, Internet companies such as Google say rules are needed to prevent Internet access providers from favoring or discriminating against Web sites and services. Google lobbied on the FCC’s national broadband plan, which lays out a roadmap for bringing affordable high-speed Internet access to all Americans, and on efforts to find more wireless spectrum for mobile broadband services. In Q1 2010, the bulk of Google’s lobbying was spent on lobbying the Congress, the FCC, the Federal Trade Commission, the Commerce Department and the Justice Department. Check out the SEO Tools guide at Search Engine Journal . Google Increases Government Lobbying by 57%, with $1.4 M in

Mobile Laws Coming Through the Mobile World Congress

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The Mobile World Congress has convened in Barcelona Spain and it looks like some of the news coming out could signal some upcoming laws for Internet Marketers. If this year’s MWC could be summed up it may be something like “ Looking through Windows to an army of Androids “. The two main takeaways was first an impressive early demo of Windows Phone 7 which oddly just dropped the Windows Mobile branding as it did the Pocket PC before that. Microsoft performed this nightclub trick of renaming something in hopes to draw more people before when they did so with their search engine as it went from MSN Search to Windows Live Search to Live Search before settling on Bing …for the time being. More surprising was that Windows Phone 7 won’t be coming out until the end of the year so the obvious intention in its MWC debut was to keep developers focused on Microsoft’s mobile product than venturing off to the iPhone or Android . Apple feels it doesn’t need a presence at the Mobile World Congress as it tries to keep the next evolution of the iPhone close to the vest for their own conference this Summer. So Apple and others can simply watch as the 2nd takeaway from the MWC was the mass of Android devices being displayed and talked about, such as the: Acer beTouch E110 Acer beTouch 400 Alcatel OT-890 Compaq Airlife 100 Dell Mini 5 Garmin-Asus Nuvifone N50 HTC Desire/Bravo HTC Legend Huawei SmaKit S7 Huawei U8100/T-Mobile Pulse Mini Huawei U8110/T-Mobile Pulse Mini Huawei U8300 Huawei U8800 Lumigon T1 Lumigon S1 Lumigon E1 Motorola Quench/Click XT Samsung Beam/Halo i8520 Sony Ericsson XPERIA X10 Sony Ericsson XPERIA X10 Mini Sony Ericsson XPERIA X10 Mini Pro ZTE – 5 unnamed Android phones Plus More Combined with the recent ComScore data that there are 254 million mobile subscribers in the US with approximately a quarter of those being smartphones, it’s easy to see that Internet Marketing laws will be skewed toward mobile. These laws will be influenced heavily by the advertisers which covet a market that is direct, personal, engaging, easy to track, and location aware. The current means are of course within mobile search as well SMS advertising, mobile app sponsorship or in app display which are now advancing to mobile TV/video and mobile location aware social media/games. How best to succeed in the mobile space will be talked about in several sessions at SMX West from such mobile experts as Greg Sterling , Cindy Krum , Matt Siltala , Rachel Pasqua , & myself. Perhaps Steve Ballmer who is keynoting the conference will bring a Windows 7 phone to demo, but I will stick with the over 100 of Android phones being made available this year worldwide. Michael Martin is the SEO Director of Project Management at Internet Marketing Inc. – http://www.internetmarketinginc.com/ – based out of San Diego, California. Michael graduated from UMass Dartmouth with a Computer Engineering degree and a minor in German before quickly entering the IT Project Management field in Cambridge, Massachusetts.     Like This Post? You'll LOVE These Related Tutorials from SEJ : Yahoo To Launch its New Mobile