Tag Archives: content

How To Motivate Employees to Contribute Content

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Sometimes it can be like pulling teeth to try and get others in your organization to contribute to your content development strategy. Of course the excuse is inevitable “I have no time” or “I am still working on it”, amongst probably hundreds of other reasons why employees can’t help. But its funny how when you add an incentive with it, everyone can somehow find time to contribute. Like magic, peoples schedules suddenly free up or that post they have been working on for 2-3 months, is finished the next day. Lets face it, many people are not motivated unless they are compensated for their time. Which is understandable. If someone is going to take time out of their day or work on something at night or on the weekend, they should see some reward or gain from it. Before we get into the different ways you can encourage employees to contribute content, it should be said that you should set standards to keep only high-quality content that is being produced. If you just say, we will give each employee $25 per post…you will be amazed at what will get put in the queue to be approved. Depending on your blog or type of content you are looking to create, try to make sure there are best practices being implemented. Internal Linking to Other Posts Write About Topics That Have Not Been Covered Yet Add Relevant Images and Videos Minimum Word Count (debatable depending on the post style) Ok, so now lets talk about the different ways you can go about motivating your employees to help contribute to your content development strategy. Performance-Based

80% of Google Buzz Powered by Bots & Feeds

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Google Buzz may be a centralized microblogging system, but for the most part, its not run by humans .. instead; robots. What better way for Google to gain access to real time Twitter data (if Microsoft ever buys Twitter and blocks Google access) than have Google users run auto tweeted material through Buzz? PostRank has an interesting study on the percentage of Buzz that is powered by feeds and bots. Turns out, approximately 60% of the content on Buzz is from Twitter! Many users have hooked up their accounts to automatically repost their content from Twitter either directly, through FriendFeed, or via another service. The runner up to Twitter? Another set of bots! This time, it’s automated alerts from feeds, e.g. CNN publishes a new story and a bot pushes it out to the Buzz stream. All in all, those two sources account for almost 90% of the Buzz stream, and even in the remainder there is a long tail of Google Latitude updates, ping.fm, and others. Unfortunately, there just doesn’t seem to be much original and/or human-generated content in Buzz. For one, I’d like to see a comparison between Buzz and Twitter on these stats, but for the most part, this is what I expected out of Buzz … another version of Friendfeed. How about you? Check out the SEO Tools guide at Search Engine Journal . 80% of Google Buzz Powered by Bots &

Multilingual SEO: Things to Remember

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Google has recently done a series on the usability of multilingual websites and it got me thinking about multilingual SEO. How do you, in fact, optimize the same website for keywords in multiple languages? But let’s start with the core basics. In simple terms, a multilingual website is a website that has content in more than one language. And such website has a lot of on-page stuff that is often done wrong. Let’s take a look at some common issues: 1) Language

Put Your Content Copies Under Control

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We are all being copied. The moment any new article gets published, it is being republished on some crappy blog (more often than not, without any credit). There’s not much we can do about that. This post is about those content stealing that is done through direct copy-pasting from the page. This is just one way to steal your content but it is used pretty often. So how do we go about people copying our content? 1. Force a link back to your

How to Use “Linearize Page” Option of Web Developer Addon

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I know plenty of people who use Web Developer FireFox Addon and yet don’t have the clue about the real value of some of its features. This post looks at one of those underutilized features: “ Linearize Page “. As the one who has mentioned the Web Developer addon quite a few times, I get a lot of questions about it from our readers and most of them ask me about using the linearizing option. So let’s see how it can turn useful. What does it do? Basically, the tool removes all positioning and tables from the page in order to “linearize” it. The tool uses the following CSS to “linearize” the current page: How to use it to test usability and accessibility? 1. The tool is thus perfect for previewing the order in which audio or small screen browsers will present information of the page. 2. It is also very useful for checking accessibility of tables : in order for a screen reader to interpret a page the content gets linearized: so always make sure the table (or table-based design) makes sense when linearized. The tool also helps to see if: the order of headings and page elements makes sense (for a screen reader); multiple groups of links (for example, on a home page) have a logical sequence. 3. The tool is also invaluable for testing the design for typical mobile browsers which convert multi-column layouts into a single column, and the order in which elements are displayed is determined by “linearized” document order. Thus, the tool helps to see if the content reads logically, or are parts of it mixed up because tables have been used poorly to lay out the content. How to use is to for SEO? Unlike all-CSS-disabling feature, this one allows to see “the source order of the content without removing all the other styles that affect how an element is displayed.” (which thus provides for an easier preview) For more information on designing web pages for “linear” content be sure to read this awesome article . Linearized page: The same page with Disabled CSS: Check out the SEO Tools guide at Search Engine Journal . How to Use “Linearize Page” Option of Web Developer