Social Media Time Saving Tip

What I am going to share with you is not new, but I am surprised at how many people do not use this time saving source. Ping.fm is a resource that I want everyone to know about. If you aren’t using it then you need to rethink the reason why. If you are using this wonderful tool then maybe I can share with you some more helpful tips to help in your successes. In there own words: “Ping.fm is a simple and FREE service that makes updating your social networks a snap!” To me the best part is that the service is free and you can post from anywhere with their mobile, instant messenger and email apps. They also work along with hundreds of other 3rd party apps to make updating your status simple and fast. Ping.fm was recently acquired by Seesmic making the service much more powerful. You can send an update and it can be submitted instantly to 50+ social networks including Twitter, Facebook, MySpace, LinkedIn, Ning, WordPress, TypePad, Yammer, Status.net and many more. My favorite part about using this valuable resource is that I can post from my iPhone from anywhere sharing with my friends and family something cool. For example, I recently sent an update to all my friends to over 20 of my social networks right from my phone. The update was sent from the beautiful mountains of Utah stating that I had just finished a Half Marathon. Here is a very short video I created showing how easy it is to sign up and start using Ping.fm today: There is also a trick to update your Google Buzz account via Ping.fm and here are the steps: 1. Of course you must have a Ping.fm account, sign up here – http://ping.fm/ 2. Add Gtalk by clicking “Add Network” at the http://ping.fm/networks/ page 3. Next enter your email address and password associated with your Google buzz account then click submit: 4. And for the last step, you need to add Gtalk as a connected service by logging into your Google Buzz account. See images below for steps: That is it, your Ping.fm posts will now automatically post to your Google Buzz account. Most other social networks are much easier to add as you can see in the video I shared above. There are some things you need to know with using Ping.fm as a social media tool. You need to remember that it is simply a tool that will help save you time. It is not an automated tool that will make you millions or get you more followers necessarily. I see many people abuse the tool to the point that they are not being social anymore with their friends and followers. As we know, Social Media is all about the conversation and being social. If all you are doing is submitting updates and not a part of the discussion then you will loose out on what social media really is. Here are some helpful tips and reminders to save time but still be social: Only use Ping.fm as a status update service and not your only means of connecting to your social networks Post your status updates and make sure you still login to your social network profiles to be a part of the dialogue Don’t overdue it with your submissions, you will loose a lot of friends and followers this way Use other tools to help you in the conversation (e.g. Seesmic , Hootsuite , or Tweetdeck ) In conclusion, Ping.fm is simply a tool for us as marketers and individuals to use to help us save time when conversing and sharing stuff with our friends and followers. This free resource has the ability to help us be more productive if we use it correctly and wisely. Bear in mind that any tool can be abused, so just be careful. Also always remember to have fun. Check out the SEO Tools guide at Search Engine Journal . Social Media Time Saving

Suddenly Twitter Has a Business Model, Tweet Ads

Twitter is about to unveil something that it hopes will finally answer the grandstanding question of whether Twitter can actually make money, and if yes – how?  The new Twitter business model will rely on “ promoted tweets ,” which will put ads on Twitter’s search results and user feeds on Twitter.com as well as third-party Twitter clients later. So, if you’re using TweetDeck and other mobile and desktop Twitter apps, expect to see some ads pop out along side tweets you monitor daily. Twitter’s “promoted ads” will first appear only on searches that were conducted on its website. When this ad system is rolled in a few  hours from now, expect a single ad appearing at the top of a search you conducted on Twitter.  This ad takes the form of an ordinary tweet so be careful when retweeting or replying back as you may not notice that a tweet is coming from Twitter’s ad model. For its initial run, Twitter’s promoted tweets got Starbucks,  Bravoa nd Virgin America. All these companies are heavy Twitter user and use the service as their communication medium “We wanted to do something that just enhances the conversation that companies are already having with their customers on Twitter,” said Twitter Chief Operating Officer Dick Costolo. So, what’s your take on this? Can Twitter manage to pull one off and finally become a money generating machine? Check out the SEO Tools guide at Search Engine Journal . Suddenly Twitter Has a Business Model, Tweet

Google Buzz Comments Are Collapsible Now

Finally, Google has addressed one of the Buzz kills we mentioned a long time ago – making buzz posts with tons of comments collapsible. According to Google when there are enough comments on Buzz posts, these may be collapsed based on the following details: 3 or more previous or new comments are collapsed into a group latest previous comment  (from before the last visit) was left expanded for more context last two new comments (since last visit) are expanded to give a taste of ongoing conversation that you might find interesting previous and new comments are collapsed together into a single line to save space names of some of the people whose comments are collapsed are displayed to give you a chance to dive into the conversation if you it interesting All in all, these changes limit the space a post takes up in the Google Buzz tab and prevent popular posts which you might find not interesting at all from dominating your Buzz stream. Of course, the ultimate effect would be making Google Buzz a little less noisy. Check out the SEO Tools guide at Search Engine Journal . Google Buzz Comments Are Collapsible

Omniture Now Offers Enhanced Facebook Marketing Analytics

With the ever emerging and evolving world of web 2.0. marketers no more can afford to neglect social media, and with Facebook becoming the second most visited website online after Google … and THE INTERNET (thinking back AOL circa 1998) to the bulk of its users … analytical tracking and gauging user action, interest and return on investment is crucial to an online marketing campaign. By engaging in social media networking, marketers get an awesome opportunity to join the conversation and have more relevant interactions with their customers. Focusing forces on social media web, a marketer gets a unique chance to: More effectively reach highly targeted and active web users; Better understand the needs and interests of their potential customers; Get instant feedback on new products and offers, etc. Yesterday Omniture , an Adobe company and a leading provider of online business optimization & target marketing software, and Facebook announced that they signed a deal to provide online marketers with solutions to better understand and optimize the impact and ROI of their Facebook investments. The new Omniture feature provided in collaboration with Facebook will enable marketers to automate Facebook ad buying and access analytics to help companies more easily integrate Facebook as a marketing channel in order to connect to and have relevant conversations with Facebook’s more than 400 million active users. For Omniture users this alliance will basically mean the ability to access a single dashboard to plan, deliver and measure campaigns. From one dashboard, the users will be able to: Effectively manage their ad spend on Facebook; Easily compare Facebook ad campaign metrics with other media channels; Generate reports specifically designed to understand ad effectiveness for some of the unique elements of Facebook such as Facebook Pages and applications. Omniture and Facebook will continue to expand this partnership as marketers increasingly utilize this channel to optimize visitor acquisition, conversion and retention. For more information, please contact your Omniture account manager. The official press release can be found here . Check out the SEO Tools guide at Search Engine Journal . Omniture Now Offers Enhanced Facebook Marketing