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	<title>New07 Blog Reviews &#187; Credit</title>
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		<title>Jessica Bowman, Mike Gray &amp; Greg Boser Added to Search &amp; Social Summit Lineup</title>
		<link>http://www.new07.org/social-media/jessica-bowman-mike-gray-greg-boser-added-to-search-social-summit%c2%a0lineup</link>
		<comments>http://www.new07.org/social-media/jessica-bowman-mike-gray-greg-boser-added-to-search-social-summit%c2%a0lineup#comments</comments>
		<pubDate>Wed, 21 Apr 2010 18:52:02 +0000</pubDate>
		<dc:creator>cgseo</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Credit]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[journal]]></category>
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		<category><![CDATA[search]]></category>
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		<category><![CDATA[social]]></category>
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		<guid isPermaLink="false">http://www.new07.org/business/jessica-bowman-mike-gray-greg-boser-added-to-search-social-summit%c2%a0lineup</guid>
		<description><![CDATA[ Search &#038; Social has secured three new premier speakers to be covering SEO tactics and in-house SEO strategies at the Search &#038; Social Spring Summit 2010 in Tampa, FL on May 3rd and 4th. Search &#038; Social Spring Summit is one of the most cost effective conferences in the search &#038; social media marketing space with a ticket cost of only $525 for the two day event. Only 26 seats are left for the event, so if you are planing on attending, REGISTER NOW . Search &#038; Social Spring Summit Speakers include : Greg Boser Founder, WebGuerrilla, LLC Todd Malicoat (StuntDubl) Internet Marketing Consultant Rae Hoffman, CEO of Outspoken Media Neal Rodriguez, SEO for the Nielsen Company Chris Winfield, President of 10e20 Brent Csutoras, Social Media Marketing Expert Dave Szetela, SEO of Clix Marketing More Search &#038; Social Summit Speakers Search &#038; Social Spring Summit will of course be moderated by the founders of Search &#038; Social and Search Engine Journal : Loren Baker Jordan Kasteler Dave Snyder Attendees can expect to learn, at this affordable conference, the latest trends and successful marketing approaches by speakers who are headliners at other conferences costing a thousand dollars or more. Complete Schedule for Search &#038; Social Spring Summit Day One of Search &#038; Social Spring Summit Breakfast &#038; Registration Monday 8 am &#8211; 9 am Search &#038; Social Spring Summit kicks off with a breakfast buffet &#038; registration for all of its attendees. This is the perfect time to come down by the pool, register, grab some swag along with your bagels, fruit and coffee and start your morning networking before our first set of presentations. Social Media News &#038; Content Chris Winfield, Chris Bennett, Neal Rodriguez, Brent Csutoras moderated by Jordan Kasteler of Search &#038; Social Monday 9am &#8211; 10:15 am Social Media is generally split into two categories, social networking and social news sharing/bookmarking. This panel features three of the foremost experts on Digg, Reddit, StumbleUpon, Fark and some of the more well known (and lesser known yet more targeted) social news sharing/bookmarking websites that do not only build proven links to the posts and stories which become popular on them, but also TRAFFIC! Chris Winfield, Chris Bennett, Neal Rodriguez &#038; Brent Csutoras, three social media experts, will discuss tactics and strategies for building a successful social media campaign across the world of Digg and beyond. Social Media Biz : Doing Business on Twitter &#038; Facebook Rae Hoffman, Julia Gorzka, Joe Hall &#038; Brian Chappell moderated by Jordan Kasteler of Search &#038; Social Monday 10:45am &#8211; 12 pm Social Networking is more than just connecting with friends and clients on Fanpages. Rae Hoffman, Joe Hall, Julia Gorzka &#038; Brian Chappell will discuss real life situations and case studies that the small business or the Fortune 500 executive can use for utilizing social media as a reputation management tool, money making application and/or widget generation and branding device. This panel will cover how to get people talking about your brand on social media channels, and how to monetize or motivate using social media. LUNCH : Sponsored by Second Step Search 12 pm &#8211; 1 pm Monday&#8217;s Lunch is a full on buffet ( we know food and love food ) sponsored by Second Step Search . CASH BAR Opens 12 pm to 5 pm On-Site SEO Tactics Greg Boser, Michael Gray &#038; Todd Malicoat moderated by Dave Snyder of Search &#038; Social Monday 1pm &#8211; 2:15pm Three SEO professionals, Greg Boser, Chris Bennett, Michael Gray and Todd Malicoat will offer their SEO expertise to review overlooked SEO campaign tactics, tips on getting SEO changes made to corporate sites, webmaster tools tactics &#038; specifically linking site analytics, site speed and spiderability to your SEO campaign. All three of these men charge over $500 an hour for their SEO consultation services, and this session will be one to remember. In-House SEO : Tactics for Managing Multiple Sites &#038; Headaches Jessica Bowman of SEOinhouse.com, Tony Adam of Myspace! &#038; Kathryn Katz of Consolidated Credit moderated by Dave Snyder of Search &#038; Social Monday 3:45pm &#8211; 5pm In-house SEO is a whole different ballgame than SEO consultation or agency work but at the end of the day, we all have to understand the life of the in-house SEO and the challenges they face to not only learn how to work with them, but also understand that the issues they face aren&#8217;t just challenges, but opportunity for the little guy and those willing to bend. Are you an &#8220;In-house&#8221; looking for tips and tricks to boost your productivity and career? Then this session is a can&#8217;t miss for you. Jessica Bowman is the premier authority on In-House SEO management strategies. Tony Adam recommends buying the IT team a six pack of beer to get the job done quicker. Any other great tips? Learn them on this panel. CASINO NIGHT! Happy Hour &#038; Dinner : Sponsored by Search Engine Journal Monday 5pm &#8211; 11pm * Open Bar Happy Hour from 5 pm to 6 pm. * Gourmet Buffet Style Dinner for Attendees. * Full CASINO and Dealers with Roulette, Poker &#038; Black Jack. DAY TWO of Search &#038; Social Spring Summit Hearty &#8220;Morning After&#8221; Breakfast Tuesday 8 am &#8211; 9 am After partying all night at the Search &#038; Social Casino Night and Open Bar, you&#8217;re going to want to stock up on the protein, carbs and coffee to get through this day of advanced sessions. This Hearty &#8220;Morning After&#8221; Breakfast right in the conference area is the best way to shake off the night before, and kick off the day right! Advanced Paid Search Tactics Dave Szetela, Ryan Sammy, Janel Landis Laravie moderated by Loren Baker of Search &#038; Social Tuesday 9am &#8211; 10:15 am Google Adwords can take a few minutes to set up, but a lifetime to master. And now with the integration of shopping feeds, International campaigns, the restrictions of the Google Content Network, and more and more opportunities in paid search, we need experts to light the path and show us the way. Dave Szetela of Clix Marketing &#038; Janel Landis Laravie of Chacka Marketing will discuss paid search &#038; conversion optimization tactics AND Ryan Sammy of Search &#038; Social will show you ways to integrate price points and sale inventory into your Google AdWords campaign. Advanced Link Building Tactics Chris Bennett, Brian Chappell &#038; Todd Malicoat moderated by Loren Baker of Search &#038; Social Tuesday 10:45am &#8211; 12 pm Quite frankly link building is not what it used to be and with more and more opportunities in link development opening up with the expansion of social media and self publishing, building a link is much more labor intensive and challenging than just renting a link on a sidebar. Professional blogger and link builder Loren Baker will run through the world of blogging and link building, to show how blogs and social metrics can be used in a successful linking campaign. Todd Malicoat is one of the premier experts on link building and link baiting. Brian Chappell has built links with the best of them and will discuss link development using a multi-tiered approach. All three of these panelists build links in some of the most difficult verticals online and this should prove to be an incredible session. LUNCH : Sponsored by Raven SEO Tools 12 pm &#8211; 1 pm Load up on this buffet Italian lunch sponsored by Raven SEO Tools. CASH BAR Opens 12 pm to 5 pm SEO Site Clinic Greg Boser, Chris Boggs, Rae Hoffman &#038; Michael Gray moderated by Dave Snyder of Search &#038; Social Tuesday 1pm &#8211; 2:15pm Over an hour with three SEO badasses. Need we say more. Greg, Chris &#038; Michael will take advanced SEO questions from the room AND via our online chat. Outsourcing Secrets, Grow Your Business and Spend the Rest of Your Life on a Beach Kevin Henrikson, Aaron Chronister (Mad Hat) &#038; Dave Snyder w/ Open Forum Tuesday 3:45pm &#8211; 5pm We’ll cover tips and tricks of outsourcing so you don’t have to learn the hard way. Find out how to identify the tasks that CAN and CANNOT be outsourced. Finally, learn how to breakdown and create an assembly-line work process in order to lower costs. Help is a lot cheaper than you think, if you know where to look and how to manage them. In addition, learn how to use your social media and SEO skills to build a business from scratch, that all started with one BACON EXPLOSION! CALYPSO NIGHT! Poolside Happy Hour &#038; Dinner w/ Live Music!! Sponsored by Affiliate Summit &#038; Best of the Web Tuesday 5pm &#8211; 11pm We have two main goals with our events. First, to be the best value in Internet Marketing conferences and events. Second, to provide the best education and networking mix available in an Internet Marketing conference. Together, you will confidently walk away with valuable information and resources. Business Networking <a href="http://www.new07.org/social-media/jessica-bowman-mike-gray-greg-boser-added-to-search-social-summit%c2%a0lineup">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p> Search &#038; Social has secured three new premier speakers to be covering SEO tactics and in-house SEO strategies at the Search &#038; Social Spring Summit 2010 in Tampa, FL on May 3rd and 4th. Search &#038; Social Spring Summit is one of the most cost effective conferences in the search &#038; social media marketing space with a ticket cost of only $525 for the two day event. Only 26 seats are left for the event, so if you are planing on attending, REGISTER NOW . Search &#038; Social Spring Summit Speakers include : Greg Boser Founder, WebGuerrilla, LLC Todd Malicoat (StuntDubl) Internet Marketing Consultant Rae Hoffman, CEO of Outspoken Media Neal Rodriguez, SEO for the Nielsen Company Chris Winfield, President of 10e20 Brent Csutoras, Social Media Marketing Expert Dave Szetela, SEO of Clix Marketing More Search &#038; Social Summit Speakers Search &#038; Social Spring Summit will of course be moderated by the founders of Search &#038; Social and Search Engine Journal : Loren Baker Jordan Kasteler Dave Snyder Attendees can expect to learn, at this affordable conference, the latest trends and successful marketing approaches by speakers who are headliners at other conferences costing a thousand dollars or more. Complete Schedule for Search &#038; Social Spring Summit Day One of Search &#038; Social Spring Summit Breakfast &#038; Registration Monday 8 am &#8211; 9 am Search &#038; Social Spring Summit kicks off with a breakfast buffet &#038; registration for all of its attendees. This is the perfect time to come down by the pool, register, grab some swag along with your bagels, fruit and coffee and start your morning networking before our first set of presentations. Social Media News &#038; Content Chris Winfield, Chris Bennett, Neal Rodriguez, Brent Csutoras moderated by Jordan Kasteler of Search &#038; Social Monday 9am &#8211; 10:15 am Social Media is generally split into two categories, social networking and social news sharing/bookmarking. This panel features three of the foremost experts on Digg, Reddit, StumbleUpon, Fark and some of the more well known (and lesser known yet more targeted) social news sharing/bookmarking websites that do not only build proven links to the posts and stories which become popular on them, but also TRAFFIC! Chris Winfield, Chris Bennett, Neal Rodriguez &#038; Brent Csutoras, three social media experts, will discuss tactics and strategies for building a successful social media campaign across the world of Digg and beyond. Social Media Biz : Doing Business on Twitter &#038; Facebook Rae Hoffman, Julia Gorzka, Joe Hall &#038; Brian Chappell moderated by Jordan Kasteler of Search &#038; Social Monday 10:45am &#8211; 12 pm Social Networking is more than just connecting with friends and clients on Fanpages. Rae Hoffman, Joe Hall, Julia Gorzka &#038; Brian Chappell will discuss real life situations and case studies that the small business or the Fortune 500 executive can use for utilizing social media as a reputation management tool, money making application and/or widget generation and branding device. This panel will cover how to get people talking about your brand on social media channels, and how to monetize or motivate using social media. LUNCH : Sponsored by Second Step Search 12 pm &#8211; 1 pm Monday&#8217;s Lunch is a full on buffet ( we know food and love food ) sponsored by Second Step Search . CASH BAR Opens 12 pm to 5 pm On-Site SEO Tactics Greg Boser, Michael Gray &#038; Todd Malicoat moderated by Dave Snyder of Search &#038; Social Monday 1pm &#8211; 2:15pm Three SEO professionals, Greg Boser, Chris Bennett, Michael Gray and Todd Malicoat will offer their SEO expertise to review overlooked SEO campaign tactics, tips on getting SEO changes made to corporate sites, webmaster tools tactics &#038; specifically linking site analytics, site speed and spiderability to your SEO campaign. All three of these men charge over $500 an hour for their SEO consultation services, and this session will be one to remember. In-House SEO : Tactics for Managing Multiple Sites &#038; Headaches Jessica Bowman of SEOinhouse.com, Tony Adam of Myspace! &#038; Kathryn Katz of Consolidated Credit moderated by Dave Snyder of Search &#038; Social Monday 3:45pm &#8211; 5pm In-house SEO is a whole different ballgame than SEO consultation or agency work but at the end of the day, we all have to understand the life of the in-house SEO and the challenges they face to not only learn how to work with them, but also understand that the issues they face aren&#8217;t just challenges, but opportunity for the little guy and those willing to bend. Are you an &#8220;In-house&#8221; looking for tips and tricks to boost your productivity and career? Then this session is a can&#8217;t miss for you. Jessica Bowman is the premier authority on In-House SEO management strategies. Tony Adam recommends buying the IT team a six pack of beer to get the job done quicker. Any other great tips? Learn them on this panel. CASINO NIGHT! Happy Hour &#038; Dinner : Sponsored by Search Engine Journal Monday 5pm &#8211; 11pm * Open Bar Happy Hour from 5 pm to 6 pm. * Gourmet Buffet Style Dinner for Attendees. * Full CASINO and Dealers with Roulette, Poker &#038; Black Jack. DAY TWO of Search &#038; Social Spring Summit Hearty &#8220;Morning After&#8221; Breakfast Tuesday 8 am &#8211; 9 am After partying all night at the Search &#038; Social Casino Night and Open Bar, you&#8217;re going to want to stock up on the protein, carbs and coffee to get through this day of advanced sessions. This Hearty &#8220;Morning After&#8221; Breakfast right in the conference area is the best way to shake off the night before, and kick off the day right! Advanced Paid Search Tactics Dave Szetela, Ryan Sammy, Janel Landis Laravie moderated by Loren Baker of Search &#038; Social Tuesday 9am &#8211; 10:15 am Google Adwords can take a few minutes to set up, but a lifetime to master. And now with the integration of shopping feeds, International campaigns, the restrictions of the Google Content Network, and more and more opportunities in paid search, we need experts to light the path and show us the way. Dave Szetela of Clix Marketing &#038; Janel Landis Laravie of Chacka Marketing will discuss paid search &#038; conversion optimization tactics AND Ryan Sammy of Search &#038; Social will show you ways to integrate price points and sale inventory into your Google AdWords campaign. Advanced Link Building Tactics Chris Bennett, Brian Chappell &#038; Todd Malicoat moderated by Loren Baker of Search &#038; Social Tuesday 10:45am &#8211; 12 pm Quite frankly link building is not what it used to be and with more and more opportunities in link development opening up with the expansion of social media and self publishing, building a link is much more labor intensive and challenging than just renting a link on a sidebar. Professional blogger and link builder Loren Baker will run through the world of blogging and link building, to show how blogs and social metrics can be used in a successful linking campaign. Todd Malicoat is one of the premier experts on link building and link baiting. Brian Chappell has built links with the best of them and will discuss link development using a multi-tiered approach. All three of these panelists build links in some of the most difficult verticals online and this should prove to be an incredible session. LUNCH : Sponsored by Raven SEO Tools 12 pm &#8211; 1 pm Load up on this buffet Italian lunch sponsored by Raven SEO Tools. CASH BAR Opens 12 pm to 5 pm SEO Site Clinic Greg Boser, Chris Boggs, Rae Hoffman &#038; Michael Gray moderated by Dave Snyder of Search &#038; Social Tuesday 1pm &#8211; 2:15pm Over an hour with three SEO badasses. Need we say more. Greg, Chris &#038; Michael will take advanced SEO questions from the room AND via our online chat. Outsourcing Secrets, Grow Your Business and Spend the Rest of Your Life on a Beach Kevin Henrikson, Aaron Chronister (Mad Hat) &#038; Dave Snyder w/ Open Forum Tuesday 3:45pm &#8211; 5pm We’ll cover tips and tricks of outsourcing so you don’t have to learn the hard way. Find out how to identify the tasks that CAN and CANNOT be outsourced. Finally, learn how to breakdown and create an assembly-line work process in order to lower costs. Help is a lot cheaper than you think, if you know where to look and how to manage them. In addition, learn how to use your social media and SEO skills to build a business from scratch, that all started with one BACON EXPLOSION! CALYPSO NIGHT! Poolside Happy Hour &#038; Dinner w/ Live Music!! Sponsored by Affiliate Summit &#038; Best of the Web Tuesday 5pm &#8211; 11pm We have two main goals with our events. First, to be the best value in Internet Marketing conferences and events. Second, to provide the best education and networking mix available in an Internet Marketing conference. Together, you will confidently walk away with valuable information and resources. Business Networking</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New AdWords Features Explained</title>
		<link>http://www.new07.org/social-media/new-adwords-features%c2%a0explained</link>
		<comments>http://www.new07.org/social-media/new-adwords-features%c2%a0explained#comments</comments>
		<pubDate>Wed, 14 Apr 2010 14:39:38 +0000</pubDate>
		<dc:creator>cgseo</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[conversions]]></category>
		<category><![CDATA[Credit]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search-engine]]></category>
		<category><![CDATA[search-funnels]]></category>
		<category><![CDATA[tool]]></category>

		<guid isPermaLink="false">http://www.new07.org/business/new-adwords-features%c2%a0explained</guid>
		<description><![CDATA[ Here is a look at some of my new favorite features in Google AdWords. I’ll review IP Exclusion, Traffic Estimator Beta, and Search Funnels. IP <a href="http://www.new07.org/social-media/new-adwords-features%c2%a0explained">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p> Here is a look at some of my new favorite features in Google AdWords. I’ll review IP Exclusion, Traffic Estimator Beta, and Search Funnels. IP</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating Urgency in Your Sales Copy</title>
		<link>http://www.new07.org/social-media/creating-urgency-in-your-sales%c2%a0copy</link>
		<comments>http://www.new07.org/social-media/creating-urgency-in-your-sales%c2%a0copy#comments</comments>
		<pubDate>Wed, 14 Apr 2010 12:06:49 +0000</pubDate>
		<dc:creator>cgseo</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[create-urgency]]></category>
		<category><![CDATA[Credit]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[search-engine]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[urgency-offers]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://www.new07.org/business/creating-urgency-in-your-sales%c2%a0copy</guid>
		<description><![CDATA[ Humans are apathetic creatures by nature.  We don’t bother to take action unless we’re threatened.  Back when we were wearing pelts and living in caves, a “threat” was a life or death situation – but our evolutionary roots are still there today.  Except instead of saving our young children from a saber-tooth tiger, we’re fending off sales messages that threaten to quickly snatch our cash right out of our wallets. For online businesses – this is a state of mind we want to engage in our prospects. But the only way to do that with the printed word is to create urgency.  Keep in mind that you have to start with an offer so unbelievably good – your buyer already instinctively wants it before they even reach for their credit card.  No amount of urgency in the world will budge a bad product. Likewise, saying you have “Only 5 Left” when it’s really a digital product and there’s an unlimited supply – will serve to do more harm than good to your business.  I’ve actually known users who have seemingly bought “the last 5 copies” of a resale rights product so as to minimize their competition.  Imagine their anger and disbelief when they refresh the page hoping to see “0 left” but instead getting the same “Only 5 Left!” message.  Word travels fast on the internet if you don’t back up your words with real action. Create Urgency with Digital Products There are several ways to create urgency in sales of digital products without being dishonest.  You can limit the number of bonuses to the first X buyers or limit the timeframe that bonuses will be available.  Remind them of the pain, insecurity or problem they’ll keep facing without your product or service . Enthusiastic, detailed testimonials can help create urgency too – but subconsciously reminding the buyer of how relieved/happy/secure they’ll feel as a result of ordering.  When someone reads a testimonial that shows concrete (and realistic results) – such as “ I was able to lose one dress size within just two weeks – a total of 10 pounds of pure body fat, gone!” your customer can’t help but imagine themselves getting the same results. Experimenting With Urgency Offers No matter what you sell, it’s crucial that you test different offers to see which ones people respond best to – and when.  If the offer is only available for the next 24 hours – make certain (or have programming in place) that takes down the page when time is up (and puts up a mailing list form in case people missed out and want to be notified if or when the offer returns!) This way, you’ll stay true to your original promise and create urgency via real scarcity, while bringing through interested leads who waited too long to act on that particular offer. What Has Worked for You? What are some ways you’ve added urgency to your copy? What worked, and what didn’t? Share your results in the comments below! Check out the SEO Tools guide at Search Engine Journal . Creating Urgency in Your Sales <a href="http://www.new07.org/social-media/creating-urgency-in-your-sales%c2%a0copy">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p> Humans are apathetic creatures by nature.  We don’t bother to take action unless we’re threatened.  Back when we were wearing pelts and living in caves, a “threat” was a life or death situation – but our evolutionary roots are still there today.  Except instead of saving our young children from a saber-tooth tiger, we’re fending off sales messages that threaten to quickly snatch our cash right out of our wallets. For online businesses – this is a state of mind we want to engage in our prospects. But the only way to do that with the printed word is to create urgency.  Keep in mind that you have to start with an offer so unbelievably good – your buyer already instinctively wants it before they even reach for their credit card.  No amount of urgency in the world will budge a bad product. Likewise, saying you have “Only 5 Left” when it’s really a digital product and there’s an unlimited supply – will serve to do more harm than good to your business.  I’ve actually known users who have seemingly bought “the last 5 copies” of a resale rights product so as to minimize their competition.  Imagine their anger and disbelief when they refresh the page hoping to see “0 left” but instead getting the same “Only 5 Left!” message.  Word travels fast on the internet if you don’t back up your words with real action. Create Urgency with Digital Products There are several ways to create urgency in sales of digital products without being dishonest.  You can limit the number of bonuses to the first X buyers or limit the timeframe that bonuses will be available.  Remind them of the pain, insecurity or problem they’ll keep facing without your product or service . Enthusiastic, detailed testimonials can help create urgency too – but subconsciously reminding the buyer of how relieved/happy/secure they’ll feel as a result of ordering.  When someone reads a testimonial that shows concrete (and realistic results) – such as “ I was able to lose one dress size within just two weeks – a total of 10 pounds of pure body fat, gone!” your customer can’t help but imagine themselves getting the same results. Experimenting With Urgency Offers No matter what you sell, it’s crucial that you test different offers to see which ones people respond best to – and when.  If the offer is only available for the next 24 hours – make certain (or have programming in place) that takes down the page when time is up (and puts up a mailing list form in case people missed out and want to be notified if or when the offer returns!) This way, you’ll stay true to your original promise and create urgency via real scarcity, while bringing through interested leads who waited too long to act on that particular offer. What Has Worked for You? What are some ways you’ve added urgency to your copy? What worked, and what didn’t? Share your results in the comments below! Check out the SEO Tools guide at Search Engine Journal . Creating Urgency in Your Sales</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Paid Internet Search Inventor Applies the Same Model to Twitter</title>
		<link>http://www.new07.org/social-media/paid-internet-search-inventor-applies-the-same-model-to%c2%a0twitter</link>
		<comments>http://www.new07.org/social-media/paid-internet-search-inventor-applies-the-same-model-to%c2%a0twitter#comments</comments>
		<pubDate>Mon, 12 Apr 2010 20:52:11 +0000</pubDate>
		<dc:creator>cgseo</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Credit]]></category>
		<category><![CDATA[determine-which]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[potential-tweet]]></category>
		<category><![CDATA[search-engine]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.new07.org/business/paid-internet-search-inventor-applies-the-same-model-to%c2%a0twitter</guid>
		<description><![CDATA[ From the Idealab, the same guys who invented the paid internet search model comes a new startup called Tweetup . TweetUp hopes to make Twitter more relevant for everyone and finally put a stop to the notion that Twitter is all about noise. It&#8217;s the fastest and easiest way to find the best tweets and tweeters as well as a reliable way of finding targetted Twitter followers. Basically, what TweetUp does is to boost tweeters on any topic to the top of search results &#8211; that is raising these relevant and useful tweets above the usual Twitter noise. TweetUp will also give these important and targetted tweets persistence against the backdrop of millions of  tweets posted every minute. To carry out its tasks and services, TweetUp has built an algorithm that assesses the quality, relevance, and influence of tweets and tweeters.  It then combines selected tweets with a bid-based marketplace. TweetUp is composed of  three parts &#8211; the destination site, third party widgets and the advertiser product. The destination site ranks Twitter results by time and via an algorithm to determine which of them should go higher.  TweetUp splits revenue from ads 50/50. Potential TweetUp advertisers can enter their bids via impressions, new follower or click through to an end URL. If you want to find ways of promoting your tweets on search engine results, you may want to sign up at TweetUp. They are currently giving away $100 credit towards ads. Check out the SEO Tools guide at Search Engine Journal . Paid Internet Search Inventor Applies the Same Model to <a href="http://www.new07.org/social-media/paid-internet-search-inventor-applies-the-same-model-to%c2%a0twitter">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p> From the Idealab, the same guys who invented the paid internet search model comes a new startup called Tweetup . TweetUp hopes to make Twitter more relevant for everyone and finally put a stop to the notion that Twitter is all about noise. It&#8217;s the fastest and easiest way to find the best tweets and tweeters as well as a reliable way of finding targetted Twitter followers. Basically, what TweetUp does is to boost tweeters on any topic to the top of search results &#8211; that is raising these relevant and useful tweets above the usual Twitter noise. TweetUp will also give these important and targetted tweets persistence against the backdrop of millions of  tweets posted every minute. To carry out its tasks and services, TweetUp has built an algorithm that assesses the quality, relevance, and influence of tweets and tweeters.  It then combines selected tweets with a bid-based marketplace. TweetUp is composed of  three parts &#8211; the destination site, third party widgets and the advertiser product. The destination site ranks Twitter results by time and via an algorithm to determine which of them should go higher.  TweetUp splits revenue from ads 50/50. Potential TweetUp advertisers can enter their bids via impressions, new follower or click through to an end URL. If you want to find ways of promoting your tweets on search engine results, you may want to sign up at TweetUp. They are currently giving away $100 credit towards ads. Check out the SEO Tools guide at Search Engine Journal . Paid Internet Search Inventor Applies the Same Model to</p>
]]></content:encoded>
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		<title>Put Your Content Copies Under Control</title>
		<link>http://www.new07.org/social-media/put-your-content-copies-under%c2%a0control</link>
		<comments>http://www.new07.org/social-media/put-your-content-copies-under%c2%a0control#comments</comments>
		<pubDate>Wed, 07 Apr 2010 13:24:34 +0000</pubDate>
		<dc:creator>cgseo</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[article]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content-copies]]></category>
		<category><![CDATA[Credit]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[dictionary]]></category>
		<category><![CDATA[generated]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[plugin]]></category>
		<category><![CDATA[search-engine]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://www.new07.org/business/put-your-content-copies-under%c2%a0control</guid>
		<description><![CDATA[ We are all being copied. The moment any new article gets published, it is being republished on some crappy blog (more often than not, without any credit). There&#8217;s not much we can do about that. This post is about those content stealing that is done through direct copy-pasting from the page. This is just one way to steal your content but it is used pretty often. So how do we go about people copying our content? 1. Force a link back to your <a href="http://www.new07.org/social-media/put-your-content-copies-under%c2%a0control">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p> We are all being copied. The moment any new article gets published, it is being republished on some crappy blog (more often than not, without any credit). There&#8217;s not much we can do about that. This post is about those content stealing that is done through direct copy-pasting from the page. This is just one way to steal your content but it is used pretty often. So how do we go about people copying our content? 1. Force a link back to your</p>
]]></content:encoded>
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		<title>Google Acquires Online Video Platform – Episodic</title>
		<link>http://www.new07.org/social-media/google-acquires-online-video-platform-%e2%80%93%c2%a0episodic</link>
		<comments>http://www.new07.org/social-media/google-acquires-online-video-platform-%e2%80%93%c2%a0episodic#comments</comments>
		<pubDate>Fri, 02 Apr 2010 20:24:44 +0000</pubDate>
		<dc:creator>cgseo</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[Credit]]></category>
		<category><![CDATA[monetize-online]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[online-video]]></category>
		<category><![CDATA[search-engine]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[something-which]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[time]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.new07.org/business/google-acquires-online-video-platform-%e2%80%93%c2%a0episodic</guid>
		<description><![CDATA[ Google just acquired a new startup, this time specializing on online video platform for broadcasting both live and on-demand content to the web or any web enabled device. The startup called Episodic officially announced the acquisition . Episodic is a video publishing platform consist of six functional areas &#8211; video content management, content ingest and encoding, adaptive bitrate playback, monetization through advertising, and credit card transactions, audience measurement and analytics and syndication. Episodic spans the video value chain and offers publishers and marketers everything they need to manage, measure and monetize online video. Given those features and functionality, we could immediately deduce the reason why Google bought the startup, definitely use its technology to spruce up YouTube&#8217;s monetization aspects &#8211; something which Google failed to maximize despite its dominance in the online video market. This was stated in Episodic&#8217;s announcement saying that their team will be joining Google and will continue to do what they are currently doing &#8211; that is providing great video experience to the web, mobile phones and IPTV devices. The Episodic team also emphasized the fact that their products and services complimented Google&#8217;s online video services. Google has not announced the acquisition yet. Check out the SEO Tools guide at Search Engine Journal . Google Acquires Online Video Platform &#8211; <a href="http://www.new07.org/social-media/google-acquires-online-video-platform-%e2%80%93%c2%a0episodic">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p> Google just acquired a new startup, this time specializing on online video platform for broadcasting both live and on-demand content to the web or any web enabled device. The startup called Episodic officially announced the acquisition . Episodic is a video publishing platform consist of six functional areas &#8211; video content management, content ingest and encoding, adaptive bitrate playback, monetization through advertising, and credit card transactions, audience measurement and analytics and syndication. Episodic spans the video value chain and offers publishers and marketers everything they need to manage, measure and monetize online video. Given those features and functionality, we could immediately deduce the reason why Google bought the startup, definitely use its technology to spruce up YouTube&#8217;s monetization aspects &#8211; something which Google failed to maximize despite its dominance in the online video market. This was stated in Episodic&#8217;s announcement saying that their team will be joining Google and will continue to do what they are currently doing &#8211; that is providing great video experience to the web, mobile phones and IPTV devices. The Episodic team also emphasized the fact that their products and services complimented Google&#8217;s online video services. Google has not announced the acquisition yet. Check out the SEO Tools guide at Search Engine Journal . Google Acquires Online Video Platform &#8211;</p>
]]></content:encoded>
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		<title>5 Handy SEO Hacks for Google Analytics</title>
		<link>http://www.new07.org/social-media/5-handy-seo-hacks-for-google%c2%a0analytics</link>
		<comments>http://www.new07.org/social-media/5-handy-seo-hacks-for-google%c2%a0analytics#comments</comments>
		<pubDate>Mon, 29 Mar 2010 14:32:22 +0000</pubDate>
		<dc:creator>cgseo</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[ajax]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[Credit]]></category>
		<category><![CDATA[FireFox]]></category>
		<category><![CDATA[greasemonkey]]></category>
		<category><![CDATA[reports]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://www.new07.org/business/5-handy-seo-hacks-for-google%c2%a0analytics</guid>
		<description><![CDATA[ It&#8217;s fair to say that most of us are running Google Analytics on at least a few of the sites we deal with. Market share for Google&#8217;s traffic tracking platform was estimated last year around 75-80% in a few separate studies &#8211; here&#8217;s one from Ghostery . Let&#8217;s not get into the whole &#8220;Google knows too much&#8221; thing. The truth is, the platform is a pretty solid and user-friendly. (Even if it is the lure of an evil empire.) But from an SEO standpoint Google ANalytics definitely leaves some things to be desired. Luckily there are plenty of clever SEOs out there who take on complicated and difficult projects that make our lives easier. Here are five such supergeek gifts that hack Google Analytics into a killer SEO tool: 1. Ranking Tracking with Google <a href="http://www.new07.org/social-media/5-handy-seo-hacks-for-google%c2%a0analytics">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p> It&#8217;s fair to say that most of us are running Google Analytics on at least a few of the sites we deal with. Market share for Google&#8217;s traffic tracking platform was estimated last year around 75-80% in a few separate studies &#8211; here&#8217;s one from Ghostery . Let&#8217;s not get into the whole &#8220;Google knows too much&#8221; thing. The truth is, the platform is a pretty solid and user-friendly. (Even if it is the lure of an evil empire.) But from an SEO standpoint Google ANalytics definitely leaves some things to be desired. Luckily there are plenty of clever SEOs out there who take on complicated and difficult projects that make our lives easier. Here are five such supergeek gifts that hack Google Analytics into a killer SEO tool: 1. Ranking Tracking with Google</p>
]]></content:encoded>
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		<title>Penalties, Bans, and Paid Search</title>
		<link>http://www.new07.org/social-media/penalties-bans-and-paid%c2%a0search</link>
		<comments>http://www.new07.org/social-media/penalties-bans-and-paid%c2%a0search#comments</comments>
		<pubDate>Wed, 03 Mar 2010 14:29:54 +0000</pubDate>
		<dc:creator>cgseo</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Credit]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[Quality]]></category>
		<category><![CDATA[quality score]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.new07.org/business/penalties-bans-and-paid%c2%a0search</guid>
		<description><![CDATA[ There are numerous posts on PPC vs SEO , who gets more money, and all that mumbo jumbo. To me, it’s right up there with “SEO is dead” type posts, good for attention, but there should not be any versus in that relationship. (Note: Most of the more recent posts point out that both are beneficial) The two have more in common than both sides would care to admit sometimes. One thing that they do have in common is the infamous and often feared Google ban/penalty. Yes, if you haven’t heard yet, you can get penalties and banned from AdWords. The new Quality Score system has penalties built in that reflect in your quality score for a keyword. The lower your quality score, the more potential there is for higher costs and lower placements. That is the equivalent of a sudden drop in rankings. When it comes to bans, it is actually harder to return from a ban in AdWords than being de-indexed on the organic side. This could change but for now if your account is banned, you cannot just make a new one, and there is no form to ask for re-inclusion after the issues are fixed. There are ways around this of course , but just like making a new website, on a new domain, on a new host using new information and all, it takes time to get the historical wonderfulness that might have existed before. There has been nothing “official” on the AdWords Blog that I can see, but a WebmasterWorld thread did feature a response from AdWords Advisor – a long time Google AdWords employee and generally helpful person to the forum members at WebmasterWorld. The AdWords team acknowledged that bans were being put in place for those advertisers that were seemingly deceiving the end user. How to Not Get Banned in <a href="http://www.new07.org/social-media/penalties-bans-and-paid%c2%a0search">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p> There are numerous posts on PPC vs SEO , who gets more money, and all that mumbo jumbo. To me, it’s right up there with “SEO is dead” type posts, good for attention, but there should not be any versus in that relationship. (Note: Most of the more recent posts point out that both are beneficial) The two have more in common than both sides would care to admit sometimes. One thing that they do have in common is the infamous and often feared Google ban/penalty. Yes, if you haven’t heard yet, you can get penalties and banned from AdWords. The new Quality Score system has penalties built in that reflect in your quality score for a keyword. The lower your quality score, the more potential there is for higher costs and lower placements. That is the equivalent of a sudden drop in rankings. When it comes to bans, it is actually harder to return from a ban in AdWords than being de-indexed on the organic side. This could change but for now if your account is banned, you cannot just make a new one, and there is no form to ask for re-inclusion after the issues are fixed. There are ways around this of course , but just like making a new website, on a new domain, on a new host using new information and all, it takes time to get the historical wonderfulness that might have existed before. There has been nothing “official” on the AdWords Blog that I can see, but a WebmasterWorld thread did feature a response from AdWords Advisor – a long time Google AdWords employee and generally helpful person to the forum members at WebmasterWorld. The AdWords team acknowledged that bans were being put in place for those advertisers that were seemingly deceiving the end user. How to Not Get Banned in</p>
]]></content:encoded>
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		<title>Credit Repair Services &#8211; You Can No Longer Get By With Bad Credit!</title>
		<link>http://www.new07.org/business/credit-repair-services-you-can-no-longer-get-by-with-bad-credit</link>
		<comments>http://www.new07.org/business/credit-repair-services-you-can-no-longer-get-by-with-bad-credit#comments</comments>
		<pubDate>Sun, 19 Oct 2008 05:52:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[banks]]></category>
		<category><![CDATA[Credit]]></category>
		<category><![CDATA[credit report]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[financing]]></category>

		<guid isPermaLink="false">http://www.new07.org/austin-credit-repair-services/credit-repair-services-you-can-no-longer-get-by-with-bad-credit/12.htm</guid>
		<description><![CDATA[Good credit is more essential these days than ever before amidst the current credit crisis we are now facing. Managing your credit and ensuring the accuracy of your credit report is not chore you should take lightly or wait until &#8230; <a href="http://www.new07.org/business/credit-repair-services-you-can-no-longer-get-by-with-bad-credit">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Good credit is more essential these days than ever before amidst the current credit crisis we are now facing. Managing your credit and ensuring the accuracy of your credit report is not chore you should take lightly or wait until the last minute to improve on.  In fact, if it isn’t already, monitoring and managing your credit rating will be as important a task as managing your identity or balancing your checkbook.</p>
<p>It is important to note that your credit score is your financial report card and you are responsible for managing it. With the credit crackdown and the lack of liquidity in the financial markets, it is more important than ever that you have a good or in some cases a great credit score or you won’t get a loan either for a car, a home, or for any other needs you may have.</p>
<p>When you visit Viable Credit Repair, you can get help for improving your credit score.  Many people who have poor credit scores do not realize that the burden of proof is on the collection agency or the financial institution that reported the item to the credit bureau.  This is why you will often see differences in the reports from the three main reporting agencies - TransUnion, Experian and Equifax.  As a result, many people have undocumented or erroneous items on their credit report that need to be disputed.</p>
<p>Your credit repair specialist should be able to help you repair your damaged credit score, dispute items that are negatively affecting your credit score and get your credit score on the right track so you can negotiate a reasonable interest rate for either a car or home loan.</p>
<p>While many credit repair services offer quote or unquote similar services, the majority of their strategies are neither effective, nor consistent enough to help you improve your credit score.  However, Viable Credit Repair know show to legally remove negative items from off your credit report in ways that are proven and with the proper frequency so as to keep disputing items which may reappear even after they have been removed from your credit report.</p>
<p>The credit crisis is real and it is global. Bank and lending institutions are tightening their lending requirements.  Moving forward it is becoming increasingly evident that banks will not lend to you if you have a poor credit score, or if you happen to qualify for a loan with a low credit score either you will pay a higher interest rate for the loan or you will have to come to the table with a hefty down payment or both.</p>
<p>The time to act is now, while the errors and unsubstantiated items on your credit report can be removed.  A bad credit score can stop you from buying a home, a car and even obtaining a credit card.  Worse yet, as just previously mentioned, a bad credit score can increase your interest rates and your payments while potentially siphoning hundreds or even thousands of dollars a year from your household budget - money that can have been used toward a family vacation or your child's education.</p>
<p>Visit our site and speak with a credit repair specialist. <a href="http://www.viablecreditepair.com" title="credit repair">Credit repair</a> is possible if you go with a service that knows how to get your <a href="http://www.viablecreditrepair.com" title="credit score">credit score</a> where it needs to be. Visit www.ViableCreditRepair.com today or call 866.847.4657 for a Free credit repair consultation.</p>
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		<title>Austin Credit Repair Services</title>
		<link>http://www.new07.org/finance/austin-credit-repair-services</link>
		<comments>http://www.new07.org/finance/austin-credit-repair-services#comments</comments>
		<pubDate>Tue, 30 Sep 2008 03:28:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Credit]]></category>
		<category><![CDATA[Credit Repair]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[banks]]></category>
		<category><![CDATA[credit report]]></category>
		<category><![CDATA[Credit Score]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[financing]]></category>

		<guid isPermaLink="false">http://www.new07.org/austin-credit-repair-services/austin-credit-repair-services/10.htm</guid>
		<description><![CDATA[Anyone with less than stellar credit can use credit repair. Services offered by credit repair companies vary from firm to firm. Following are a few of the most common requests handled by credit repair services agents. 2 Common Credit Repair &#8230; <a href="http://www.new07.org/finance/austin-credit-repair-services">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Anyone with less than stellar credit can use credit repair. Services offered by credit repair companies vary from firm to firm. Following are a few of the most common requests handled by credit repair services agents.</p>
<p>2 Common Credit Repair Services Requested</p>
<p>1. Remove Negative Items from My Credit Report: Negative items can be anything from unpaid collection accounts, medical bills, bankruptcies, judgments, foreclosures, tax liens, student loans, excessive inquiries,, and perhaps the most common – credit card debt.  This all can be removed off your credit report legally.</p>
<p>It is important to note that child Support can not be removed from a credit report.</p>
<p>2. Remove Inaccurate Info from My Credit Report: Some industry stats estimate that up to 80% of credit reports contain inaccurate information. It can be as innocent as an address that you never lived at, or as harmful as the debt of someone else (eg, in cases of identity theft).</p>
<p>It can be practically impossible to get the credit bureaus to remove information. They have no incentive whatsoever to do so – unless they are forced. It usually takes a trained professional to know how to deal with the credit bureaus to get them to remove inaccurate information.</p>
<p>There are many more credit repair services that a trained professional can provide. The two listed here are only the tip of the iceberg.</p>
<p>For more information about <a title="austin credit repair services" href="http://www.viablecreditrepair.com">Austin Credit Repair Services</a>, then check out Viable Credit Repair.com</p>
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