http://www.new07.org Niche Blog Reviews Covering Retirement, Business, Real Estate News, Finance, Credit and Press Releases Thu, 26 Jan 2012 15:17:29 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.new07.org/social-media/the-three-best-digg-extensions-for-google%c2%a0chrome http://www.new07.org/social-media/the-three-best-digg-extensions-for-google%c2%a0chrome#comments Thu, 22 Apr 2010 13:37:24 +0000 cgseo http://www.new07.org/business/the-three-best-digg-extensions-for-google%c2%a0chrome Continue reading →]]> Google Chrome is getting more SEO- and social-media-friendly browser day by day. Today I am sharing three Google Chrome extension for active Digg users : 1. Digg for

]]> http://www.new07.org/social-media/the-three-best-digg-extensions-for-google%c2%a0chrome/feed 0 http://www.new07.org/social-media/google-to-ask-buzz-users-to-reconfirm-privacy%c2%a0settings http://www.new07.org/social-media/google-to-ask-buzz-users-to-reconfirm-privacy%c2%a0settings#comments Mon, 05 Apr 2010 13:58:07 +0000 cgseo http://www.new07.org/business/google-to-ask-buzz-users-to-reconfirm-privacy%c2%a0settings Continue reading →]]> Anytime now, when you click on the Buzz tab on your Gmail account Google will ask you to confirm or change your privacy settings. The announcement is yet to be posted by Google but both Mashable and BBC News have spilled the beans out that Google will be admitting that they  ”didn’t get everything right.”  Hence, it has been carrying some serious privacy tweaks since Google Buzz was launched. And while Google may have remedied the privacy threats of Google Buzz to some new users, those who have activated Google Buzz before Google carried out the privacy updates may not be affected. So, if you’re one of these users you need to confirm or change your privacy settings again. Google will gradually roll this out to Google Buzz users.  The confirmation page will look like this: This is actually the old  Google Buzz privacy settings. Nothing has been changed. Google just want to give users a chance to change or confirm their current privacy settings. Check out the SEO Tools guide at Search Engine Journal . Google to Ask Buzz Users to Reconfirm Privacy

]]> http://www.new07.org/social-media/google-to-ask-buzz-users-to-reconfirm-privacy%c2%a0settings/feed 0 http://www.new07.org/social-media/facebook-to-change-%e2%80%9cbecome-a-fan%e2%80%9d-button-to-%e2%80%9clike%e2%80%9d-on-fan%c2%a0pages http://www.new07.org/social-media/facebook-to-change-%e2%80%9cbecome-a-fan%e2%80%9d-button-to-%e2%80%9clike%e2%80%9d-on-fan%c2%a0pages#comments Mon, 29 Mar 2010 22:03:08 +0000 cgseo http://www.new07.org/business/facebook-to-change-%e2%80%9cbecome-a-fan%e2%80%9d-button-to-%e2%80%9clike%e2%80%9d-on-fan%c2%a0pages Continue reading →]]> Facebook will soon be changing the “Become a Fan” button that you see on Fan Pages to the more universal “Like” button. According to the site Clickz , Facebook has started sending confidential email to ad agencies informing them that the “Become a Fan” button which functions as a subscription/membership button  to fan pages will be changed to “Like” button within the next few weeks. And what could be the reason for the upcoming change?  Unfortunately,  no specific details were divulged yet from the email sent to ad agencies. Facebook just wanted to give them advance notices as this might affect their advertising campaigns or Facebook strategy. This is particularly so since Facebook is recommending that ad agencies start using the phrase – “Find us on Facebook”  or “Like us on Facebook” instead of  the current “Became a fan.” In addition, the email also explained that the new “Like” button will be different from the current “Like” button that Facebook users click whenever they like particular updates of their friends. Facebook believes that by changing the “Become a Fan” button to “Like”  will increase engagement between consumers and brands as it offers a simple, consistent way for Facebook users to connect with the things they are interested in. Facebook did some research and found out the users are more likely to “Like” something instead of becoming a fan. Check out the SEO Tools guide at Search Engine Journal . Facebook to Change “Become a Fan” Button to “Like” on Fan

]]> http://www.new07.org/social-media/facebook-to-change-%e2%80%9cbecome-a-fan%e2%80%9d-button-to-%e2%80%9clike%e2%80%9d-on-fan%c2%a0pages/feed 0 http://www.new07.org/social-media/easy-on-page-diagnosis-with-senseo%c2%a0firefox http://www.new07.org/social-media/easy-on-page-diagnosis-with-senseo%c2%a0firefox#comments Fri, 05 Mar 2010 14:03:34 +0000 cgseo http://www.new07.org/business/easy-on-page-diagnosis-with-senseo%c2%a0firefox Continue reading →]]> SenSEO is a Firebug FireFox addon (this means you have to install FireBug to use it) checking important on-page-SEO criteria and calculating a grade of how good the current site fulfills these criteria. The tool adds one extra tab to FireBug window which allows to inspect the current page. The first thing to do is to identify a keyword (or a key phrase) to inspect the page against it. Just type in the search box and click “Inspect SEO Criteria.” The tool will run an analysis and return a generalized report where A green color of the label means your page passed the test; An orange color means there is a waning; A red color indicates a failed test; A grey color shows the element wasn’t checked. The tool checks the following page elements: Title

]]> http://www.new07.org/social-media/easy-on-page-diagnosis-with-senseo%c2%a0firefox/feed 0 http://www.new07.org/social-media/test-and-analyze-on-page-links-with%c2%a0linksidebar http://www.new07.org/social-media/test-and-analyze-on-page-links-with%c2%a0linksidebar#comments Wed, 03 Mar 2010 13:27:12 +0000 cgseo http://www.new07.org/business/test-and-analyze-on-page-links-with%c2%a0linksidebar Sidebar-> Links). LinkSidebar allows the user to: See all hyperlinks in the current web page, including any hyperlinks inside frames; See the total number of hyperlinks in the current webpage. Clicking on each link in the sidebar will open the page in a new tab. You can customize the columns to show the anchor text of each link, its URL and domain: You can search a handy SEARCH option to filter on-page links by a keyword: Two handy advanced search operators are supported: You can use quotes to find the exact phrase. You can use a minus (-) sign before any word to exclude links containing that word from the results. For example, to search for all the links to youtube videos except videos of cats, type “youtube -cats” in the search box. Further on, you can select links in the list (to select many links hold CTRL and click the links you want to select) to be able to: Highlight them on the page; Test them: To summarize, the addon allows to: Search the links in the current webpage (to find / filter links by a keyword in the URL path and anchor text); Select multiple links to open in tabs or copy locations for all selected links; Test links in the webpage, filtering out unwanted links with quick and easy searches; Highlight selected link on a page. Check out the SEO Tools guide at Search Engine Journal . Test and Analyze On-Page Links with Continue reading →]]> LinkSidebar is a useful FireFox addon that allows to view, search and test hyperlinks in a web page. Let’s give it a test drive, shall we? It took me a few minutes to figure out how to actually open the sidebar after the installation. It turned out I should have used the shortcut key [Ctrl+Shift+L] or the view menu (View-> Sidebar-> Links). LinkSidebar allows the user to: See all hyperlinks in the current web page, including any hyperlinks inside frames; See the total number of hyperlinks in the current webpage. Clicking on each link in the sidebar will open the page in a new tab. You can customize the columns to show the anchor text of each link, its URL and domain: You can search a handy SEARCH option to filter on-page links by a keyword: Two handy advanced search operators are supported: You can use quotes to find the exact phrase. You can use a minus (-) sign before any word to exclude links containing that word from the results. For example, to search for all the links to youtube videos except videos of cats, type “youtube -cats” in the search box. Further on, you can select links in the list (to select many links hold CTRL and click the links you want to select) to be able to: Highlight them on the page; Test them: To summarize, the addon allows to: Search the links in the current webpage (to find / filter links by a keyword in the URL path and anchor text); Select multiple links to open in tabs or copy locations for all selected links; Test links in the webpage, filtering out unwanted links with quick and easy searches; Highlight selected link on a page. Check out the SEO Tools guide at Search Engine Journal . Test and Analyze On-Page Links with

]]> http://www.new07.org/social-media/test-and-analyze-on-page-links-with%c2%a0linksidebar/feed 0 http://www.new07.org/social-media/get-more-productive-with-%e2%80%98stayfocusd%e2%80%99-google-chrome%c2%a0plugin http://www.new07.org/social-media/get-more-productive-with-%e2%80%98stayfocusd%e2%80%99-google-chrome%c2%a0plugin#comments Mon, 01 Mar 2010 13:10:14 +0000 cgseo http://www.new07.org/business/get-more-productive-with-%e2%80%98stayfocusd%e2%80%99-google-chrome%c2%a0plugin Continue reading →]]> Saying hello to all Google Chrome users out there: today’s post is right for you. I am sharing a new (fun!) productivity addon for Google Chrome: “StayFocusd” . Now an introduction which I loved first of all: You sit down at the computer, and you swear you’ll be productive. Next thing you know, it’s twelve hours later. You’ve checked your email, updated your Facebook status, browsed the trending topics on Twitter, read your RSS feeds, looked up your favorite band on Wikipedia, vanity googled yourself, cyber-stalked your ex, looked at all your high-school crushes’ Facebook photos, and lost a week’s pay playing online poker. Sure, few of us won’t want to check the tool out after such an intro. So I did. After an instant installation (can’t get used so far, no need to restart!) you will notice the tool icon in the browser address bar. Click on it and you’ll be able to block/unblock the current site: Here’s what it stands for: 1. Block this entire site: This will block you from browsing  any page on the current site once time runs out. 2. Advanced options are the following: Only block pages on the current sub domain; Only allow pages on the current sub domain; Enter a custom url: This will allow you to block or allow any specific page, path, or query. The last one is cool: it allows you for example to block yourself from browsing Delicious come while still being able to access delicious.com/save to save important pages. Naturally, you can configure the period of time after which the site gets blocked via settings which also list all the blocked and allowed sites (and allow to customize the list): However the removal feature is somewhat wicked. Here’s what I got after I tried to unblock my test site: Here’s the explanation: Can I change the amount of time I’m allowed per day? Sure, as long as your time for the day hasn’t run out yet . Just visit the Options page and enter the number of minutes per day you want to allow yourself. If your time has run out for the day, you’ll have to wait until tomorrow before you can update your settings. Well, I guess it means I won’t be able to change the options until tomorrow. Farewell to Google for today. And here’s what the blocked site looks like after the time runs out: Now, all you have to do is to stay focused! Check out the SEO Tools guide at Search Engine Journal . Get More Productive with ‘StayFocusd’ Google Chrome

]]> http://www.new07.org/social-media/get-more-productive-with-%e2%80%98stayfocusd%e2%80%99-google-chrome%c2%a0plugin/feed 0 http://www.new07.org/social-media/5-steps-to-launching-a-mobile-search%c2%a0campaign http://www.new07.org/social-media/5-steps-to-launching-a-mobile-search%c2%a0campaign#comments Thu, 25 Feb 2010 12:10:08 +0000 cgseo http://www.new07.org/business/5-steps-to-launching-a-mobile-search%c2%a0campaign iPhones & other mobile devices with full Internet browser . AdWords also lets you drill down further & target to specific devices, including the Android, iPhone, and Palm webOS. If you want to get even more specific, you can target by carrier. I haven’t seen any differences between AT&T & Verizon users, but as your campaigns mature, you may start to notice differences. All of the great reporting I covered in step 1 will be available for your mobile campaigns. The same rules for desktop AdWords campaigns apply — you just need to keep your mobile visitors needs in mind, and treat them separately than your desktop visitors. So start targeting campaigns for mobile, and get a head start over your competition in 2010. Megan Leap is Marketing Manager at ion interactive, a leading provider of advanced landing page software . As Marketing Manager, Megan manages search, email, webinar, and social media campaigns. She has extensive experience in conversion rate optimization and social media marketing, and when not championing high-ROI online marketing strategies, can be found running marathons across the U.S. She is also a frequent contributor to the Post-Click Marketing Blog . Follow Megan on Twitter: @MeganLeap . Check out the SEO Tools guide at Search Engine Journal . 5 Steps to Launching a Mobile Search Continue reading →]]> Mobile search continues to explode. According to eMarketer , mobile search spending will grow 81% over the next two years. So there’s no better time to get a jump start on your mobile search campaigns. Here are 5 key steps to launching a mobile search campaign in AdWords: 1. Measure your current mobile clicks How many of your current visitors are on mobile devices? Google recently added a mobile tab to the visitor report in Google Analytics. It tells you a) the number of mobile visitors b) their device and c) their mobile carrier. This will give a benchmark of your current stats, and give you a good idea of how mobile savvy your visitors are. If more than 5% of your visitors are on mobile devices, NOW is the time to start developing mobile-specific search campaigns. 2. Find our what your current mobile clicks are searching for Google’s new mobile visitor reporting also tells you what keywords your mobile visitors are searching for. This data can help you craft your keyword set. How do the mobile visitors’ search queries differ from regular queries?  Is their intent different? How does their interest differ from your regular keywords? 3. Craft your ads + your keywords After you gather data on your current mobile search queries, craft your mobile-specific AdGroup. The size limit of ads for smartphone browsers (iPhone, Droid) is the same as regular “desktop” ads, but the interest and intent of your mobile visitors is going to be different than your regular browser. Google recommends keeping your keywords shorter & more generic.  Your ads should reflect urgency & the short attention span of mobile visitors. For local businesses, AdWords also offers clickable phone number functionality for mobile ads, so you can catch incoming calls & measure their clicks. 4. Optimize your landing pages for mobile devices Your mobile ads need device-optimized landing pages. Start by creating mobile-optimized landing pages for the most popular device according to your device report in Google Analytics. iPhone landing pages should render for a 480 x 320 resolution, Droid landing pages should render for a 854 x 440 resolution, etc. Keep the copy simple and the call-to-actions big & bold. All the best practices of landing page optimization apply, but on a smaller scale. Also, make sure your phone number renders as text, so your visitors — whether local or nationwide — can click & call you easily. 5. Ready, set, launch! In Google AdWords, launch your mobile-optimized campaign. Create a regular campaign, but when you get to the stage where it asks you what devices to target, select Let Me Choose > iPhones & other mobile devices with full Internet browser . AdWords also lets you drill down further & target to specific devices, including the Android, iPhone, and Palm webOS. If you want to get even more specific, you can target by carrier. I haven’t seen any differences between AT&T & Verizon users, but as your campaigns mature, you may start to notice differences. All of the great reporting I covered in step 1 will be available for your mobile campaigns. The same rules for desktop AdWords campaigns apply — you just need to keep your mobile visitors needs in mind, and treat them separately than your desktop visitors. So start targeting campaigns for mobile, and get a head start over your competition in 2010. Megan Leap is Marketing Manager at ion interactive, a leading provider of advanced landing page software . As Marketing Manager, Megan manages search, email, webinar, and social media campaigns. She has extensive experience in conversion rate optimization and social media marketing, and when not championing high-ROI online marketing strategies, can be found running marathons across the U.S. She is also a frequent contributor to the Post-Click Marketing Blog . Follow Megan on Twitter: @MeganLeap . Check out the SEO Tools guide at Search Engine Journal . 5 Steps to Launching a Mobile Search

]]> http://www.new07.org/social-media/5-steps-to-launching-a-mobile-search%c2%a0campaign/feed 0 http://www.new07.org/social-media/6-ways-to-extract-all-links-from-the-current%c2%a0page http://www.new07.org/social-media/6-ways-to-extract-all-links-from-the-current%c2%a0page#comments Wed, 24 Feb 2010 14:40:31 +0000 cgseo http://www.new07.org/business/6-ways-to-extract-all-links-from-the-current%c2%a0page Continue reading →]]> Seeing what a web page links out to is one of the major steps of SEO diagnostics process. This way you can see which internal pages are given more emphasis to, which anchor texts are used for both internal and external links; you can identify some red flags of possibly paid links, research the site “neighborhood”, etc. This post lists 6 tools to help you run the analysis of all links used on a page: Type Internal vs External Linked page info Link details Extract links IWebTool Link Extractor Web-based no Google PR attributes (nofollow), title, anchor no Link Extractor Web-based no no Link anchor text CSV FireLink Report FireFox (Firebug) addon yes no Link anchor text no SEM tools FireFox addon no no Link position on a page copy all / selected links SEOquake FireFox addon yes Google PR, incoming links, etc nofollow CSV OutWit Hub FireFox addon yes no no CSV (Some details and screenshots can be found below) 1. IWebTool Link

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