Tag Archives: Don

Google Changes Name to Topeka : April Fools

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Woke up this morning to the rather strange announcement from Google that the company has now changed its name to Topeka. In honor of Topeka, Kansas … the town that had changed its name to Google. Confused? So are we. :/ From the Official Google Blog : Early last month the mayor of Topeka, Kansas stunned the world by announcing that his city was changing its name to Google. We’ve been wondering ever since how best to honor that moving gesture. Today we are pleased to announce that as of 1AM (Central Daylight Time) April 1st, Google has officially changed our name to Topeka. We didn’t reach this decision lightly; after all, we had a fair amount of brand equity tied up in our old name. But the more we surfed around (the former) Topeka’s municipal website, the more kinship we felt with this fine city at the edge of the Great Plains. In fact, Topeka Google Mayor Bill Bunten expressed it best: “Don’t be fooled. Even Google recognizes that all roads lead to Kansas, not just yellow brick ones.” Ok, so today is April 1st and yes, this is an April Fools Joke …. APRIL FOOLS! (and a pretty obvious one at that). But it’s refreshing to see that Google, which is not just a search engine anymore and is a major tech. communications and media conglomerate, still has a sense of humor. Check out the SEO Tools guide at Search Engine Journal . Google Changes Name to Topeka : April

Internet Marketing – Climb to the Top

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Owning or managing your own business can be very stressful, and many people have so many things to think about on a daily basis that they don’t even realize they are ignoring one of the most important business processes: internet marketing. Research has shown that millions of people turn to the internet first when they want to find a product or service, and you’ve got to figure out a way to take advantage of this ready-made audience.

Traditional marketing usually consists of creating promotional materials that can be distributed and disseminated in a number of different ways, usually through print, radio, or television advertising. While these methods have been proven successful to a certain extent, they won’t be enough to keep you fresh in the minds of web surfers.

Internet marketing is an amazing tool for entrepreneurs, because it never closes, it can’t be torn down or covered with another advertisement, and it isn’t so permanent that you can’t make changes if your product or service suddenly becomes different.

Something that you have to understand about internet marketing is that it is always most successful when it happens in a wide variety of ways, all at once. This means that you have to find a way to combine search engine optimization techniques, with email advertising, website linking and other tactics in order to build quality brand awareness.

When you talk to most new internet business owners about internet marketing, you are likely to see their face become a little frustrated and very confused. Because there are so many different ways to go about it, choosing the right methods can be difficult.

If you want to take advantage of all the different ways that internet marketing can help to propel your business to the top of its industry, but you don’t want to waste time making silly novice mistakes, you might want to consider using an established online marketing firm to design and execute your campaigns.

The best internet marketing companies are the ones that have been around for a long time, and that have proven over and over again that they can increase visibility and sales for their client companies. Don’t be sucked in by fly by night companies that tell you they can double your traffic overnight, because these claims are often much too good to be true.

Don’t waste your time on marketing techniques that won’t get you noticed in the audiences you’re targeting. Click here to learn more about internet marketing.

Website Promotion – Get Noticed

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Imagine this: you spend two months working with a web designer to make your new site look cutting edge and interesting. You’ve got great products or services to offer people, and you’ve done your research so you know that there’s a demand. You’re ready to start earning money, and when you launch your site, you expect thousands of people to start clicking on your links and making purchases- but none of that happens. You’ve forgotten that website promotion is an essential part of being a successful online business person.

The fact that anyone with the right drive and ambition can start a business on the internet is both an advantage and a disadvantage. Although this gives more people the opportunity to take control of their careers, it also means that there are many mistakes to be made before success is captured.

If you’re ready to have your website noticed by more of the right kind of internet users, you have to realize that website promotion is something that you have to be doing all the time. It’s important to remember that while this is important to the success of your site, it doesn’t have to be complicated or expensive.

If you’ve never thought about the need for website promotion before, you should realize that it’s alright if you don’t have a degree in internet marketing or advertising. Many of the best website owners out there have turned over this portion of their business to the capable hands of professionals that can get results quickly and efficiently.

The best website promotion services out there are the ones that can give you easy access to a whole collection of promotional services that are designed to get people clicking on your links and making purchases on your site right away. This is usually the most cost effective tactic, because it addressed your need for a comprehensive plan of attack.

Many people don’t realize that getting professional help with website promotion doesn’t mean that they have to have a large website, or that they have to have a large budget for promoting that website. Thanks to healthy competition between promotion providers, it is usually possible to get these services at a low price.

No matter which website promotion services you decide to use, make sure that they offer you a proven social bookmarking element. If you spend hundreds of dollars to promote your site, but you ignore social media, you’ll be doing yourself a disservice.

Don’t allow you website to slip into oblivion! Click here to learn more about promotional tools that will increase your visibility and the level of traffic that comes to your site.

Website Linking – Get Noticed By Search Engines

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Are you tired of searching for your business on Google and the other major search engines, only to have to flip through ten or more pages to see yourself come up in the search results? Becoming well known on the internet is the key to making sales and building an online audience that you can depend on, but without website linking, you’ll be doomed to years of obscurity.

The best way to get your web address showing up on the front pages of relevant search engine results is to use website linking to demonstrate to Google and the other major search engines that a lot of people are finding your site useful, and that they are willing to have their page associated with yours.

If you’re fairly unfamiliar with website linking, it is the process of placing a URL or text link on your site, that when clicked upon, will take direct the web surfer to another web page. This means that if a site places a link to your site on their pages, they are acknowledging that they are giving away their traffic to you.

Only the sites with strong website linking are likely to be noticed by the Google spiders and bots, and indexed near the top of their chosen keywords and web addresses. This means that if you’re website is going to be successful, you have to find a way to get links on websites that are already popular.

There are two approaches to website linking: you can either let it happen organically, or you can spend all your time begging popular websites to place a link to you on their pages. Neither is very effective, if your whole point of being on the internet is to increase sales and a good reputation.

That’s why many people have started to achieve website linking through professional marketing services that already have large networks of affiliate websites up and running. For a nominal fee, they can give you placement on sites that have already been ranked highly on Google.

When you are considering which website linking services to take advantage of, you have to be careful not to be taken in by black hat schemes that will get you bad attention from the search engines. These are usually the services that claim to be able to give you high traffic for a price that is too good to be true.

Don’t waste your time on website linking schemes and gimmicks that won’t bring you traffic or sales. Click here to learn about linking services that are proven to work.

Website Advertising – Spread Your Message

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Coming up with a good idea and a good product is only the beginning of having a successful online business. Not only do you have to come up with something that your target audience is likely to need and purchase, you also have to come up with a way to make sure they see it and realize that they need to buy it. That’s why website advertising is so important to the success of your business.

Many people are excited by the opportunities that are provided by the open design of the internet. Literally anyone with a little startup capital and a lot of determination can turn their ideas into a money making business. But without a quality website advertising campaign, all of this hard work will be for nothing.

Just because you are running a small or brand new business with a tiny website advertising budget doesn’t mean that you can’t make use of some time-tested techniques for drawing in viewers to your site and turning them into customers very quickly.

One of the keys to successful website advertising is targeting your message to the people that are likely to be most receptive to it. This means that before you can advertise to them, you must fully know your audience and research the ways that they like to communicate.

These days everyone is using email because it is faster, more convenient and doesn’t require that you recycle a bunch of wasted paper when you’re done reading the message. This is why many companies have switched over to website advertising that utilizes electronic communication instead of paper.

Another website advertising tactic that has proven to be successful time and time again is the placement of banner advertisements on sites that members of your audience are likely to visit on a regular basis. This means if you’re selling sports drink, you might advertise on team uniform sites, or if you’re selling pet care items, you might advertise on dog training sites.

In case you’re rather new to the world of website advertising and aren’t sure that you can pull of a campaign successfully on your own, know that there are many qualified internet marketing firms out there that can explain the different tactics that are available, and construct a package that will spread your message in a comprehensive way on the internet.

Don’t fall for website advertising tricks that will turn off your customers and get you slapped by the search engines. Click here for tactics that work.