Yahoo Rolls Out Auto-Updating Address Book

Yahoo has just rolled out a pretty useful feature of  its Yahoo! Contacts service. This feature, if you’re willing to share information with your friends and business contacts will ensure that your friends always gets your latest contact details and information without making them do anything. But that is if you allow them to. The cool thing is that if you share your personal information with them, the next time you change your Yahoo contacts details, you no longer have to inform them one by one. Yahoo Contacts will automatically update the information your shared with them previously. The same thing happens with your friends’ details on your Address Book but only if they opted to share their Yahoo Contact Details’ auto-updating features with their contacts including you. Setting this up is pretty simple. Just go to  Yahoo Contacts and click on “Share my Info” link which you can find under the Popular Tools option. This will display your current Yahoo Contact Info.  Then click on the Start Sharing button. Yahoo Contacts will then a notification to your friends and business contacts that you have changed your contact info. And they don’t have to do anything as it will be automatically updated in their Address Book. Check out the SEO Tools guide at Search Engine Journal . Yahoo Rolls Out Auto-Updating Address

Contest #3 Youtube Contest – Win a Free Ticket to Search & Social Spring Summit

Hey everyone!! It’s that time of the year again for the Spring Summi t and we have some great contests going on! With the success of our Twitter #team contest (which is currently going on until midnight), we decided to roll out ANOTHER contest today. If you’re interested in winning a free ticket, then try your luck on this one! It’ll be fun. Our new Youtube channel with the contest can be found here: http://www.youtube.com/user/seotini. On this, you’ll have the chance to reply to the video that I’m putting up. I ask a very simple question- what funny/weird/strange/awesome experiences have you had thanks to social media? I’ll start the video off with one of my own. Simply send a response to our video and get your friends to rate you or leave comments. Whoever has the most votes wins a free Search & Social Spring Summit ticket! Now, I don’t want to get any comments about how ditzy I sound on this video- I swear I don’t sound like that in real life. Something about webcams just doesn’t flow well with me. I recorded many a video and, sadly, this was the best one. I happened to ramble alot on it but I hope you hang on through the whole video so you can post your video response! In addition to what I said in the video, it hit me after I recorded it that something else happened to me on social media that would have been far more fun to mention. My bosses are trying to pimp me out to fight a bear during the summit. Ahhh yes, you can probably find the multiple posts due to the magic of Twitter hash-tags (#SSSS) showcasing their eagerness to see me duke it out with a live (and heavily clawed) animal. It started out as a ping, which turned into a tweet, which turned into multiple re-tweets…. now, this might be a fly by night rumor, or it might be true… but either way, I guess you’ll have to upload your video response and try to win a free ticket to find out icon smile Contest #3 Youtube Contest – Win a Free Ticket to Search & Social Spring Summit Here was my response- please visit the SEOtini channel on YouTube for the official instructions! Bear Wrestling for Contest #3 As you can tell from my video there are absolutely no standards for how you record it. Use whatever webcam yo have- or even your iPhone if you want. Be honest, don’t hold back. Did you meet your boyfriend through social media? Say it. Did you get stalked through social media? Do tell. But only if it’s not serious. I don’t like hearing about harm happening to people via the internet… I’m talking about maybe having someone who loved to read your website constantly and always left you comments but you didn’t know who they are. I guess I used the work “stalk” really loosely here. Did you win something or get randomly picked for a prize thanks to your social media account? Are you that girl that Conan O’Brien singled out to follow on Twitter and now you’re famous!? Remember- the way to get the most votes/ratings is to just have something completely unexpected. I want to hear EVERYTHING and ANYTHING! Make them fun. The contest ends April 1, 2010. This ticket will include access into the eight speaker sessions, networking with experts and businesses from across the country, admission to casino night and calypso night, and breakfast, lunch and dinner on both days of the conference. Good luck to you all, and I’ll see you at the Summit icon smile Contest #3 Youtube Contest – Win a Free Ticket to Search & Social Spring Summit I’ll be congratulating our winner personally. Perhaps I’ll use the location finder on Twitter to find you so you have another story to tell icon wink Contest #3 Youtube Contest – Win a Free Ticket to Search & Social Spring Summit PS: Check back to the SEOtini Youtube Channel as well as our SEOtini blog . They’ll be some fun updates coming up! Check out the SEO Tools guide at Search Engine Journal . Contest #3 Youtube Contest – Win a Free Ticket to Search & Social Spring

New Google Wave Extensions Debut!

Okay, so my title is fairly misleading. Google Wave HAD extensions… just maybe one or two. When Wave came out I was so excited that I totally exhausted the “poll” option. I sent out ridiculous polls to all my friends such as, “Can you make me blueberry muffins? Yes, No or Maybe?”…. to which I would always get a maybe. I guess nobody wanted to make my day. Anyway, I’m getting completely off track here. Google Wave now has over 15 extensions present for our pleasure and enjoyment. Things such as “Wave Sudoko” (which I won’t play because Sudoko scares me) as  well as Phone Conference, to start up phone calls with friends or coworkers, and the “Likey Gadget”. If you’re familiar with Facebook then I’ m sure you’ve seen how you can “Like” stuff that people post up on their pages. The only issue with that is there isn’t a “Dislike” option. Trust me, Facebook users run rampant about this almost everyday- I guess Wave implementing the option to both agree and disagree is going to float many a person’s boat. Now, correct me if I’m wrong, but waffles don’t have anything to do with setting dates for events. That’s why this one extension in particular strikes me as slightly odd. The new “Waffle” date-picker gadget adds a waffle to your wave and sends out an event notice for people to vote on. WHAT?! Maybe I’m missing the big picture here but I still don’t get what a waffle signifies other than a yummy breakfast food that you can douse with chocolate syrup. Since I’ve been deemed the resident Google Wave expert, I suggest you go and play with these fun extensions. I only have a few Google Wave buddies to test these things out, and seeing as I ran the polling extension into the ground, I might play Sudoko. If anybody is willing to take the scariness away from Sudoko and explain it to me, perhaps I will start a Wave and play a round with you. I guess it’s not that it actually SCARES me, I just haven’t really looked into how to play it and there’s a lot of numbers in your face! Complete chaos. You can find updated ones located in your extension wave.   Check out the SEO Tools guide at Search Engine Journal . New Google Wave Extensions

Your Online Retirement

“Burningly it came on me all at once, This was the place! those two hills on the right, Crouched like two bulls locked horn in horn in fight; While to the left, a tall scalped mountain… Dunce, Dotard, a-dozing at the very nonce, After a life spent training for the sight!” Robert Browning “Childe Roland To The Dark Tower Came” I’m sure you’ve all heard it before.  Work hard your entire life while putting aside a portion of your earnings to fund your post-career retirement (supplemented by Social Security / Medicare or their non-US equivalents).  Part of that advice is still good, since our laws are written in such a way as to make it foolhardy not to participate in these government programs.  Plus saving as much money as possible is always a good strategy as a hedge against an uncertain future (and your heirs will love you for it). But retirement from online efforts when they are successful?  Yeah, right.  Cut back on the time spent online?  Perhaps.  However, instead of retiring from online, may I suggest instead…Online Retirement. In our online careers, many of us have played different roles and worked different projects.  Over time, we’ve gravitated towards things that are both enjoyable and lucrative to us.  We’ve sold our expertise by the hour as consultants or salaried employees but if we’re smart, we’ve also invested our time in developing our own online revenue streams (e.g. Affiliate Marketing) or acquired / developed assets (e.g. domain names, fully developed websites) that will appreciate in value over time as we get closer to the Government’s definition of “retirement age”. Our online abilities that we’ve established and the online assets that we own / developed have become major components of our online identity which is how we’re known by others.  We take that identity into every interaction & encounter we have with someone since our persona is immediately discoverable with a simple Google Search.  An active online identity is the catalyst for building and developing valuable and meaningful relationships with others which can be leveraged for any and all present and future initiatives we might want to take. Let’s also not forget how the distinctions between work and non-work online have been permanently blurred.  Sure, we need to spend enough time online doing “productive” pursuits in order to support ourselves, but that should still leave plenty of time to have a little fun too.  Social media is a wonderful catalyst for that.  Connect business relationships with social media and the relationships can become personal.  Connect personal relationships with social media and the relationships can become business.  Strangers become friends.  Strangers become clients.  Friends become clients.  Clients become friends.  We’re all accessible 24/7…work time and leisure time folding together as we live our lives online. And we’re supposed to retire from this life? Most everyone reading this blog post is profoundly blessed that they are earning their living via a medium that is not only ubiquitously accessible and continually enjoyable but transcends any cultural, social, generational & class boundaries.  The concept of retirement is totally inapplicable to our collective lifestyles.  Over time, our online lives will and at some point, some of us might not favor the direction of the online evolution and quit surfing along the cutting edge.  However, even when those particular folks get off the bus, there will remain pleasurable and lucrative inhabitable niches for them where they can park themselves and prosper. Remember, there is an online component to every offline activity…so whatever activities take up your time in your golden years, there is an online community that will welcome your participation and leadership. Check out the SEO Tools guide at Search Engine Journal . Your Online

Creative Writing Tips for LinkBait Production

Have you ever sold a client linkbaiting content and when it came time to produce the bait, you’ve thought “oh dear, there’s not much to write about ___” (copper pipe manufacturing, hermit crab pet insurance, massage distance learning, etc)? Writers block.  Brain freeze. Call it what you will – the inspiration behind link bait doesn’t come easy to all.  Most of us are SEOs, not trained copy writers, but on occasion writing link bait or guest blog posts for client products land in our laps.  I tend to get creative, and think up dramatic story lines to combat the sometimes sterile concepts at hand. Creative Writing Tips for LinkBait Production Tone . Toys for kids, project management software for AB’s, electric guitars for musicians – these groups don’t speak the same language.  Get the lingo down for any one group – lets focus on guitar musicians in this case. Google’s Wonder Qheel is great at suggesting industry relevant terms . After searching for top blogs in any given industry, I use the Cloudlet plugin for Firefox which scrapes SERPs to form a tag cloud of often used keywords on a results page. Looks like I should also mentions amps, top brands like Fender, and the popular sunburst finishing glaze. Character Development . SERPs image results, Flickr, and Picassa often give a pretty accurate idea of the types of people using any given product.  Results for electric guitar: men, 20 – 60yrs, dark outfits, large boots, long hair, holding electric guitars, sweaty, 1 syllable names.  Now I must imagine myself as a man who likes to dress for funerals, goes hiking, doesn’t own scissors, is in need of some Axe, named Spike. Adversity . This is the opportunity to incorporate the client. What is your character having to overcome?  This challenge will ultimately result in utilising your client’s product as an aid or the full on solution.  Spike’s adversity: He needs to buy a new guitar because he smashed his old favourite on stage in last weeks gig. Plot Line .  Like any good story line we need a beginning, middle, and end evolving in the face of this adversity. Beginning: Set the scene and explain the adverse situation.  Spike the electric guitarist has just moved to Memphis.  His record company has given him an instrument allowance and he needs to decide on a new electric guitar. Middle: Spike hum’s and ha’s over the types of electric guitars in his price range. End: Spike decides on the client’s brand of electric guitar because of the great X, Y, and Z features it possesses.  Spike can’t wait to play it on stage and share it with his friends. While an obvious challenge, try to be subtle about how you introduce your product.  The entire point of a story line and character is be more organic so that you appear legitimate, and not just another product cheerleader. I hope you take away a refreshed creative edge when producing client linkbait, be it a blog post or perhaps even using your character to explore (infiltrate?) social media avenues and forums.  Please, leave comments below and share your own inspiration for writing linkbait copy for clients – bonus points for especially monotonous industries. My “Spike” inspiration. Chelsea Blacker is a London based search consultant currently working at Base One Search With a background in SEO & PPC cultivated at Promediacorp in NYC, Chelsea focuses on engaging B2B brands in social media and online PR. If you want to further procrastinate from getting on with your real work, check out her current Marketing Pilgrim post You Know You Work in Search When… or say hi to her on twitter @ChelseaBlacker Check out the SEO Tools guide at Search Engine Journal . Creative Writing Tips for LinkBait