Google Adds the iPad as a Mobile Device Option in Adwords

Google has just announced that the iPad is now part of the mobile device options in AdWords.  This means that AdWords advertiser can easily extend the reach of their current ad campaigns to the iPad . If you want your ad campaigns to appear on the iPad and other tablets as well, you simply have to select “all mobile devices” in your campaign settings. This can be found under the “Networks and devices” section.  Alternatively, you can also use the “All available devices” default setting. Actually this feature is not specific to the iPad.  Google has been running AdWords specific to mobile devices such as the iPhone and Android devices. And since the iPad could be categorized with those mobile devices,  AdWords can very well run on the iPad as well. But this feature is only in preparation for the soon to be released option that will let you target ad campaign specifically for iPad users.  You’d know that it is already enable once it becomes one of the option under the “target only selected mobile devices.” Check out the SEO Tools guide at Search Engine Journal . Google Adds the iPad as a Mobile Device Option in

Google Adds Biking Directions to Maps

While you are pondering on the points made by Todd about online retirement , here’s a worthwile albeit healthy activity that you may want to consider – biking. And to help you navigate your way through U.S. cities on your bike, Google has just added useful biking directions and bike trail data to Google Maps. Google has been gathering these bike trail data for quite some time now and now that they’ve gathered as much data as possible, these biking directions are now part of the Google Maps interface. These biking directions provide efficient routes and allow you to customize your trip, make use of designated bike lanes, calculate rider-friendly routes as well as customize the look of the Google Maps to suit  cycling activities. Google has also added information about bike trails, lanes, and recommended roads directly onto Google Maps.  This will help you  get better sense of route and trails worth traversing if you’re into recreational ride.  You can check out the bicyling layer on the “more” button at the top of  a Google Map. This layer has three types of lines – dark green for dedicated bike-only trail, light green for a dedicated bike lane along a road and dashed green for roads recommended for biking but has not bike trail. Google Maps currently has more than 12,000 miles of bike trails, and bike lane data for 150 U.S. cities. You may check out Google Maps biking directions here . Check out the SEO Tools guide at Search Engine Journal . Google Adds Biking Directions to