So Twitter’s got a big – whoo-pished! – backlash after announcing they will be launching promoted tweets. I’m seeing twitter users saying that it will turn Twitter into a male enhancement and teeth whitening spam box; it wont work and threatening to leave the platform; and quote unquote ‘experts’ claim it is not much of an innovative idea. Here’s an adage, which may bring some light to the issue: KISS – Keep It Simple Shithead. Twitter may have had all type of creative ideas on the table; ‘Oh, lets have advertisers pay for tweet in 3-D that will smack fire out the user until he pays attention. hmm; its going to cost a Wall Street Stimulus package and the resurrection of Thomas Edison to develop – lets just go with promoted tweets.” Promoted tweets will be posted and will only be allowed to stay on the site if people reply, retweet, or favorite it; This is like the user-voted ads on Digg and sponsored posts written by the editorial staff @ Gawker and Federated Media. This is what spurred the buzz around the launch of Google Adwords – ads displayed based on relevance 1. the amount of money paid 2. the amount of times people clicked on the ads. God bless Google. The only thing I see is that the Google Adwords algo can’t be as easily manipulated because you have to pay for each click; will Twitter charge for retweets, favorites and replies – spam popups of teeth with black craters? Will these charges ad to positive ROI; The only thing i see on which twitter could improve, is only letting big name companies like Starbucks, & Virgin America play first. Big brands are big brands – Richard Branson could fart and people would follow him and do as he tweets; where if a small business owner were to fart, she would just clear out the elevator and get wacked upside the head with a purse by the lady who couldn’t exit the elevator because the batteries in her power scooter died. I would recommend to also open it up to the mom&pops; the internet is built on the creative spirit of everybody that can hit buttons on the keyboard. Like with Google, once the mom&pop pig farm drops a case study on how they’re selling more mail-orders of fresh-cut bacon and chicharron, that’s when everybody will want a piece and start to throw money at promoted tweets – think long-tail Twitter – the short tail’s still looking for penis enlargement just to keep up. And for any marketers that are criticizing this move – shame on you! You know that you have to hunt for a marketing campaign that slaps some cash on the table; solely found through trial & error; let the Twitter boys and girls experiment – if you’re focusing on building your brand instead of branding every other social media website spending too much time on them; you should be alright. Check out the SEO Tools guide at Search Engine Journal . Mind Your Neck and Stop Knocking Promoted