Google Adwords

One of the most useful features of the SEJ toolset is its SERP tracker (which will be reviewed in a more detail in the upcoming posts). Plenty of built-in and third-party tools are interconnected with the SERP tracker to make sure you can easily add and monitor words. So this post looks at multiple ways to add keywords to the tracker to monitor your (or your competitor’s) domain rankings: 1. Add keywords manually from the SERP tracker options Naturally, the first option is to add the words directly to the SERP tracker. You should hover over SERPs on the main navigation and then click on the Keywords subnav option. Enter keywords into the New Keywords text area and then click the Add button. 2. Add keywords in bulk On the SERP Tracker Keywords page, you also have the option to bulk upload keywords. Clicking on the Help icon will reveal instructions for formatting the CSV required for uploading keywords. Once you’ve formatted the CSV file with your data, you can upload it. 3. Add keywords from the list generated by SEMRush SEJ tools have SEMrush integrated , so you can add terms to tracker in bulk or one-by-one right from the list generated by the tool: 4. Add keywords from the list generated by Google Adwords Tool Google Adwords tool is another handy third-party utility offers from within SEJ tools dashboard. After running a keyword research using the tool, you can add terms to tracker right from the generated list: 5. Add keywords from the list generated by Wordtracker Wordtracker is yet another tool you can gain access to via SEJ tools dashboard. Run a keyword research there and you’ll be able to add terms you are most interested in: 6. Add keywords from your Google Analytics search referrals list: By letting SEJ tools access your Google Analytics account , you get access to plenty of enhanced reports and graphs and you also become able to add terms to tracker right from your Google Analytics search referrals: 7. Add keywords from the list generated by on-page keyword analyzer SJ toolset offers an advanced on-page keyword analyzer : it helps you identify most relevant words to the current page and add any (or all) of them to SERPs tracker: Check out the SEO Tools guide at Search Engine Journal . 7 Ways to Add Keywords to the SERP Tracker – SEJ

Previously I have shared why it is so handy when one SEO toolset combines several powerful services and utilities allowing you to run solid SEO research from one dashboard.

SEJ toolset has Wordtracker and Google Adwords keyword tools integrated. But that is not it. Another powerful keyword and competitor research tool you can use from SEJ tools is SEMRush.

Let’s see how it works:

Find related keywords:

For any given keyword, the tool will generate an extensive report on related terms compiled in a table with 5 additional columns:

Number of Google results for that keyword;
Average cost per click for each keyword;
Current search volume (for the previous month);
Average monthly search volume;
SERPs tracker (this column allows to add each keyword to SERP tracker):

You can export the list to CSV file or add the selected words to SERP tracker.

Research any domain Google rankings

For any given domain the tool will generate the report of its most powerful organic rankings in Google. The table of the results contains:

The keyword itself;
The position in Google where the domain appears for that keyword;
Percentage of traffic this keyword position brings to the domain;
Number of Google results for that keyword;
Average cost per click for each keyword;
Current search volume (for the previous month);
The exact URL that appears in SERPs;
The ability to add each word to SERP tracker:

Identify your organic search competitors

For any given domain, the tool generates the list of closest competitors as well some related stats. The most useful metrics here are:

Common keywords (words where both the your site and your competitor’s site have high rankings in Google);
Position quality (which shows who drives the traffic better. If the index is less than 100, it means that the competitor attracts more traffic than the analyzed site.