Ouch! Google CEO Eric Schmidt Insults Bloggers

Speaking at a newspaper conference, Google CEO Eric Schmidt might have spilled something which he should have kept to himself.  Or should we give him the benefit of the doubt and just think that he did not mean what he said and was just trying to please the newspaper crowd? Well according to reports , Mr. Schmidt made a rather insulting statement  to bloggers that says: There is an art to what you do. And if you’re ever confused as to the value of newspaper editors, look at the blog world. That’s all you need to see. That was surely a painful, trite remark – putting down the billions of bloggers worldwide, right? Incidentally, in case Mr. Schmidt has forgotten already, Google happens to host possibly billions of bloggers running its AdSense business. Google also runs several company blogs being updated by Google employees who can be called “bloggers.”  And we here at Search Engine Journal who consider ourselves as one of those “bloggers” have been covering Google News, praising Mr. Schmidt’s company for great new products and services. I don’t think we all deserve that insulting remark. Check out the SEO Tools guide at Search Engine Journal . Ouch! Google CEO Eric Schmidt Insults

Facebook Drive More Loyal Visitors to News and Media Sites

Well, it looks like Facebook is not only beating Google in terms of being the most visited site in the U.S . as well as for driving traffic to news and media sites, but  Hitwise’s follow up data is also showing that visitors from Facebook.com are more loyal to these sites . Meaning, they are not just one-click wonders but repeat visitors of the news and media sites as well, thanks to Facebook’s traffic referral. According to Hitwise’s latest compiled data , from the week ending March 6, 2010 78% of Facebook.com users were returning visitors to Print Media websites.. Google News’ returning visitors were only at around 67%. While for Broadcast Media, Facebook has a 77% returning rate while Google News only has 64% returning rate. So what does these data mean and how relevant it is for social media marketing? It only goes to show the value of traffic driven by Facebook as compared to Google News.  And returning values of potential customers are definitely very important for advertisers and retailers. Take note, this comparison is for Google News and Facebook only, not including Google.com. Although Google.com may be the number 1 source of traffic for news and media sites, those traffic will not be yielding  return visitors, according to Hitwise. Check out the SEO Tools guide at Search Engine Journal . Facebook Drive More Loyal Visitors to News and Media