Tag Archives: google-releases

Google Releases Official Buzz Share Buttons

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Google’s next order of battle for Google Buzz – Share Buttons. If you’ve felt envious of sites such as TechCrunch and Mashable which were quick enough to come up with their customized Google Buzz Share Buttons, Google will now let you do the same without having to hack through some codes and all. And it’s also the official Google Buzz Share Button. So Google announced that starting today expect to see Buzz buttons around the web particularly on sites such as The Huffington Post, Glamour, YouTube, Blogger, MySpace, GigaOM and more. These buttons will make it easier for you to share and post interesting items you encounter around the web to your Google Buzz account. In addition, independent sharing widget provides such as “Share This,” “Shareholic” and more have started implementing the Google Buzz share button. If you want to have a Google Buzz button on your own sites/blogs, you can easily do so by getting the codes from buzz.google.com/stuff . You can customize your button in a few clicks, copy the Javascript code, paste it to your blog/site code and you’re good to go. And while you’re there, you might also want to grab the code for putting a follow me on Buzz button as well. This will make it easier for your friends and fans to follow your Buzz posts. Check out the SEO Tools guide at Search Engine Journal . Google Releases Official Buzz Share

Google Releases AdWords Search Funnels

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Google is currently testing a new Google AdWords feature called Search Funnels. These are set of reports that describe the ad click and impression behavior on Google.com that results to conversion for ad campaigns. What makes Search Funnel different from the current conversion system in AdWords is that it gives you an insight of how customers interact with your ads before they complete the shopping process that translates to ad conversions for your campaigns. Taking into account that customers may have conducted multiple searches before conversion, Search Funnels is composed of several reports – Top Conversions Report,  Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length. Stating it into the perspective of search ad campaign managers, Search Funnels give you a complete picture of the value of your keywords, ad groups and campaigns. Search Funnels also helps you understand keywords that were both seen by converters and those that were not.  It also provides you with the “Path Length” or the average number of clicks and impressions made prior to ad conversion. This is useful for understanding and targeting your repeat visitors. You can also learn about “Time Lag” or the time it took a customer to convert after seeing or clicking on your ads.  This is useful for determining lead time for your seasonal ad campaigns and help you understand customer behavior. Now it’s up to you to create strategies that would cater to those behaviors. Search Funnels will be rolled out in the next few weeks. It will appear under the “Conversions” section of your AdWords account’s “Reporting” tab. Here are some restrictions and limitations of this new feature as enumerated by the Inside AdWords Blog . Keep in mind that Search Funnels are only available in your AdWords account (not in Google Analytics), and will only show data for keywords that show up in at least one conversion path. Search Funnel data is currently limited to search ads showing on Google.com, for ad impressions and clicks within 30 days of the conversion. Check out the SEO Tools guide at Search Engine Journal . Google Releases AdWords Search

Google Releases Shopper App for Android

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Google has just released a new mobile app for Android phones – called Google Shopper . It’s a pretty cool and robust app that lets you search product information quickly using your Android phone’s camera.  The app  recognizes cover art of books, CDs, DVDs, video games as well as product barcodes. In addition to image recognition, the Google Shopper add also lets you search for product information using voice search.  The Shopper app provides product information, reviews, and prices to help you make a wise decision in buying various items. The app also lets you star items and share them with your friends. It also saves your search history and then let you check them out later on even if you’re Android phone is not connected to the Internet. I downloaded the app on my Nexus One awhile ago and tried using the app. While the voice search works well, the image search doesn’t seem to work well.  The app can’t seem to recognize some of the barcodes and product covers I tried scanning. It would be nice to have this feature as the voice search is a pretty simple feature. Image search will make this app stand out among the current crop of  apps available in the Android market. To download the app, search for “Shopper” on Android market.   Check out the SEO Tools guide at Search Engine Journal . Google Releases Shopper App for