The best way to get your web address showing up on the front pages of relevant search engine results is to use website linking to demonstrate to Google and the other major search engines that a lot of people are finding your site useful, and that they are willing to have their page associated with yours.

If you’re fairly unfamiliar with website linking, it is the process of placing a URL or text link on your site, that when clicked upon, will take direct the web surfer to another web page. This means that if a site places a link to your site on their pages, they are acknowledging that they are giving away their traffic to you.

Only the sites with strong website linking are likely to be noticed by the Google spiders and bots, and indexed near the top of their chosen keywords and web addresses. This means that if you’re website is going to be successful, you have to find a way to get links on websites that are already popular.

There are two approaches to website linking: you can either let it happen organically, or you can spend all your time begging popular websites to place a link to you on their pages. Neither is very effective, if your whole point of being on the internet is to increase sales and a good reputation.

That’s why many people have started to achieve website linking through professional marketing services that already have large networks of affiliate websites up and running. For a nominal fee, they can give you placement on sites that have already been ranked highly on Google.

When you are considering which website linking services to take advantage of, you have to be careful not to be taken in by black hat schemes that will get you bad attention from the search engines. These are usually the services that claim to be able to give you high traffic for a price that is too good to be true.

Don’t waste your time on website linking schemes and gimmicks that won’t bring you traffic or sales. Click here to learn about linking services that are proven to work.

SEJ toolset has Wordtracker and Google Adwords keyword tools integrated. But that is not it. Another powerful keyword and competitor research tool you can use from SEJ tools is SEMRush.

Let’s see how it works:

Find related keywords:

For any given keyword, the tool will generate an extensive report on related terms compiled in a table with 5 additional columns:

1. Number of Google results for that keyword;
2. Average cost per click for each keyword;
3. Current search volume (for the previous month);
4. Average monthly search volume;
5. SERPs tracker (this column allows to add each keyword to SERP tracker):

You can export the list to CSV file or add the selected words to SERP tracker.

Research any domain Google rankings

For any given domain the tool will generate the report of its most powerful organic rankings in Google. The table of the results contains:

• The keyword itself;
• The position in Google where the domain appears for that keyword;
• Percentage of traffic this keyword position brings to the domain;
• Number of Google results for that keyword;
• Average cost per click for each keyword;
• Current search volume (for the previous month);
• The exact URL that appears in SERPs;
• The ability to add each word to SERP tracker:

Identify your organic search competitors

For any given domain, the tool generates the list of closest competitors as well some related stats. The most useful metrics here are:

• Common keywords (words where both the your site and your competitor’s site have high rankings in Google);
• Position quality (which shows who drives the traffic better. If the index is less than 100, it means that the competitor attracts more traffic than the analyzed site.

Check out the SEO Tools guide at Search Engine Journal.

SEJ Tools: Keyword and Competitor Research with SEM Rush

First of these tweaks is about auto-following. So instead of making you automatically follow people in your Gmail contacts, Google will instead give you a chance to select only those you want to follow. But this is true only for first time “buzzers.’

For the rest of us who are using buzz right now and have automatically followed all our Gmail contacts, Google will be back-rolling this feature to give us a second chance to review and unfollow people that we are already following.

Then Google is also cutting the Picasa Web Albums and Google Reader connection to Google Buzz.  This is one of the buzz kills I mentioned in my previous post. It’s a good thing that Google is responding to this concern as I don’t want to clutter up my already cluttered Google Reader account with feeds from blogs that I did not subscribe to.

Finally, Google has also added a Buzz tab to Gmail Setting. This means you cannow hide Buzz from Gmail or disable it completely.

So there. Some more tweaks that you want Google to do with Google Buzz?

Check out the SEO Tools guide at Search Engine Journal.

Google Answers Some Buzz Kills that We Buzzed Out

The Google folks must be smiling right now as they might have really done something good in Google Buzz. But then, since this is primarily a Gmail add-on, the statistics is not really surprising. Gmail users are automatically signed into Buzz  when it was rolled out. It was not an opt-in feature after all.

What Google should probably be taking note of is the fact that the Google Buzz mobile web app was able to generate 200 buzz  per minute. Now, that’s quite an achievement.

And to think that we’ve been hearing so many negative feedback about it. In fact, the feedback are so urgent that Google quickly rolled out some refinements to GBuzz.

These refinements include:

1. More visible option to not show followers/people you follow on your public profile
2. Ability to block anyone who starts following you
3. More clarity on which of your followers/people you follow can appear on your public profile

These  are of course in direct answer to the most commented negative feature of Google Buzz pertaining  to user privacy.

So, what do you think? Is Google Buzz a hit or a miss? Too early to tell? Or you just don’t care at all?

Check out the SEO Tools guide at Search Engine Journal.

Google Quickly Refines GBuzz as Millions Start Buzzing