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Aaron Wall of SEOBook was recently interviewed on Small Business Trends Radio about SEO. During the interview, Aaron was asked which companies should and shouldn’t invest in SEO. His answer, and the question itself, brought up some legitimate questions that I hadn’t yet seen addressed in the SEO space. Does every company really need SEO? Does every website out there have a legitimate need to link build and optimize on page? Unfortunately for us SEO professionals, the short answer is no – the long answer is this post. Completely Forget About

Welcome to another edition of ‘ 7 Days of Search and Social ‘ – all in all it was a moderately busy week in the search world. The biggest buzz came from (She-Ra) Rhea kicking (trademark) ass and spending dosh. There are a few interesting videos this week, for those that enjoy consuming that way. And is it just me? Or has the Google promotional machine slowed down in the first quarter of 2k10? Been awful quiet over there… almost, too quiet. I hope things are well with you… let’s get into this week’s goodies; Lead

For those of you that do not know Chuck , he has a great deal of experience with geo games as well and other geo apps, local search and marketing, and is not only a marketer but a heavy engaged user of all the services he talks about. I wanted to interview him about businesses using local social networks such as FourSquare, (because he is a very active user) and help share some insight to those business owners wondering how to use.  You can follow Chuck Reynolds on Twitter here. Local Marketing For Small Business Couch Talk, Yelp & Foursquare from Chuck Reynolds on Vimeo . Matt Siltala, owner of Dream Systems Media shares his love and passion for SEO and all things social on his Internet marketing blog . Check out the SEO Tools guide at Search Engine Journal . My “Couch Talk” Local Marketing Interview With Chuck