http://www.new07.org Niche Blog Reviews Covering Retirement, Business, Real Estate News, Finance, Credit and Press Releases Thu, 26 Jan 2012 15:17:29 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.new07.org/social-media/jessica-bowman-mike-gray-greg-boser-added-to-search-social-summit%c2%a0lineup http://www.new07.org/social-media/jessica-bowman-mike-gray-greg-boser-added-to-search-social-summit%c2%a0lineup#comments Wed, 21 Apr 2010 18:52:02 +0000 cgseo http://www.new07.org/business/jessica-bowman-mike-gray-greg-boser-added-to-search-social-summit%c2%a0lineup Continue reading →]]> Search & Social has secured three new premier speakers to be covering SEO tactics and in-house SEO strategies at the Search & Social Spring Summit 2010 in Tampa, FL on May 3rd and 4th. Search & Social Spring Summit is one of the most cost effective conferences in the search & social media marketing space with a ticket cost of only $525 for the two day event. Only 26 seats are left for the event, so if you are planing on attending, REGISTER NOW . Search & Social Spring Summit Speakers include : Greg Boser Founder, WebGuerrilla, LLC Todd Malicoat (StuntDubl) Internet Marketing Consultant Rae Hoffman, CEO of Outspoken Media Neal Rodriguez, SEO for the Nielsen Company Chris Winfield, President of 10e20 Brent Csutoras, Social Media Marketing Expert Dave Szetela, SEO of Clix Marketing More Search & Social Summit Speakers Search & Social Spring Summit will of course be moderated by the founders of Search & Social and Search Engine Journal : Loren Baker Jordan Kasteler Dave Snyder Attendees can expect to learn, at this affordable conference, the latest trends and successful marketing approaches by speakers who are headliners at other conferences costing a thousand dollars or more. Complete Schedule for Search & Social Spring Summit Day One of Search & Social Spring Summit Breakfast & Registration Monday 8 am – 9 am Search & Social Spring Summit kicks off with a breakfast buffet & registration for all of its attendees. This is the perfect time to come down by the pool, register, grab some swag along with your bagels, fruit and coffee and start your morning networking before our first set of presentations. Social Media News & Content Chris Winfield, Chris Bennett, Neal Rodriguez, Brent Csutoras moderated by Jordan Kasteler of Search & Social Monday 9am – 10:15 am Social Media is generally split into two categories, social networking and social news sharing/bookmarking. This panel features three of the foremost experts on Digg, Reddit, StumbleUpon, Fark and some of the more well known (and lesser known yet more targeted) social news sharing/bookmarking websites that do not only build proven links to the posts and stories which become popular on them, but also TRAFFIC! Chris Winfield, Chris Bennett, Neal Rodriguez & Brent Csutoras, three social media experts, will discuss tactics and strategies for building a successful social media campaign across the world of Digg and beyond. Social Media Biz : Doing Business on Twitter & Facebook Rae Hoffman, Julia Gorzka, Joe Hall & Brian Chappell moderated by Jordan Kasteler of Search & Social Monday 10:45am – 12 pm Social Networking is more than just connecting with friends and clients on Fanpages. Rae Hoffman, Joe Hall, Julia Gorzka & Brian Chappell will discuss real life situations and case studies that the small business or the Fortune 500 executive can use for utilizing social media as a reputation management tool, money making application and/or widget generation and branding device. This panel will cover how to get people talking about your brand on social media channels, and how to monetize or motivate using social media. LUNCH : Sponsored by Second Step Search 12 pm – 1 pm Monday’s Lunch is a full on buffet ( we know food and love food ) sponsored by Second Step Search . CASH BAR Opens 12 pm to 5 pm On-Site SEO Tactics Greg Boser, Michael Gray & Todd Malicoat moderated by Dave Snyder of Search & Social Monday 1pm – 2:15pm Three SEO professionals, Greg Boser, Chris Bennett, Michael Gray and Todd Malicoat will offer their SEO expertise to review overlooked SEO campaign tactics, tips on getting SEO changes made to corporate sites, webmaster tools tactics & specifically linking site analytics, site speed and spiderability to your SEO campaign. All three of these men charge over $500 an hour for their SEO consultation services, and this session will be one to remember. In-House SEO : Tactics for Managing Multiple Sites & Headaches Jessica Bowman of SEOinhouse.com, Tony Adam of Myspace! & Kathryn Katz of Consolidated Credit moderated by Dave Snyder of Search & Social Monday 3:45pm – 5pm In-house SEO is a whole different ballgame than SEO consultation or agency work but at the end of the day, we all have to understand the life of the in-house SEO and the challenges they face to not only learn how to work with them, but also understand that the issues they face aren’t just challenges, but opportunity for the little guy and those willing to bend. Are you an “In-house” looking for tips and tricks to boost your productivity and career? Then this session is a can’t miss for you. Jessica Bowman is the premier authority on In-House SEO management strategies. Tony Adam recommends buying the IT team a six pack of beer to get the job done quicker. Any other great tips? Learn them on this panel. CASINO NIGHT! Happy Hour & Dinner : Sponsored by Search Engine Journal Monday 5pm – 11pm * Open Bar Happy Hour from 5 pm to 6 pm. * Gourmet Buffet Style Dinner for Attendees. * Full CASINO and Dealers with Roulette, Poker & Black Jack. DAY TWO of Search & Social Spring Summit Hearty “Morning After” Breakfast Tuesday 8 am – 9 am After partying all night at the Search & Social Casino Night and Open Bar, you’re going to want to stock up on the protein, carbs and coffee to get through this day of advanced sessions. This Hearty “Morning After” Breakfast right in the conference area is the best way to shake off the night before, and kick off the day right! Advanced Paid Search Tactics Dave Szetela, Ryan Sammy, Janel Landis Laravie moderated by Loren Baker of Search & Social Tuesday 9am – 10:15 am Google Adwords can take a few minutes to set up, but a lifetime to master. And now with the integration of shopping feeds, International campaigns, the restrictions of the Google Content Network, and more and more opportunities in paid search, we need experts to light the path and show us the way. Dave Szetela of Clix Marketing & Janel Landis Laravie of Chacka Marketing will discuss paid search & conversion optimization tactics AND Ryan Sammy of Search & Social will show you ways to integrate price points and sale inventory into your Google AdWords campaign. Advanced Link Building Tactics Chris Bennett, Brian Chappell & Todd Malicoat moderated by Loren Baker of Search & Social Tuesday 10:45am – 12 pm Quite frankly link building is not what it used to be and with more and more opportunities in link development opening up with the expansion of social media and self publishing, building a link is much more labor intensive and challenging than just renting a link on a sidebar. Professional blogger and link builder Loren Baker will run through the world of blogging and link building, to show how blogs and social metrics can be used in a successful linking campaign. Todd Malicoat is one of the premier experts on link building and link baiting. Brian Chappell has built links with the best of them and will discuss link development using a multi-tiered approach. All three of these panelists build links in some of the most difficult verticals online and this should prove to be an incredible session. LUNCH : Sponsored by Raven SEO Tools 12 pm – 1 pm Load up on this buffet Italian lunch sponsored by Raven SEO Tools. CASH BAR Opens 12 pm to 5 pm SEO Site Clinic Greg Boser, Chris Boggs, Rae Hoffman & Michael Gray moderated by Dave Snyder of Search & Social Tuesday 1pm – 2:15pm Over an hour with three SEO badasses. Need we say more. Greg, Chris & Michael will take advanced SEO questions from the room AND via our online chat. Outsourcing Secrets, Grow Your Business and Spend the Rest of Your Life on a Beach Kevin Henrikson, Aaron Chronister (Mad Hat) & Dave Snyder w/ Open Forum Tuesday 3:45pm – 5pm We’ll cover tips and tricks of outsourcing so you don’t have to learn the hard way. Find out how to identify the tasks that CAN and CANNOT be outsourced. Finally, learn how to breakdown and create an assembly-line work process in order to lower costs. Help is a lot cheaper than you think, if you know where to look and how to manage them. In addition, learn how to use your social media and SEO skills to build a business from scratch, that all started with one BACON EXPLOSION! CALYPSO NIGHT! Poolside Happy Hour & Dinner w/ Live Music!! Sponsored by Affiliate Summit & Best of the Web Tuesday 5pm – 11pm We have two main goals with our events. First, to be the best value in Internet Marketing conferences and events. Second, to provide the best education and networking mix available in an Internet Marketing conference. Together, you will confidently walk away with valuable information and resources. Business Networking

]]> http://www.new07.org/social-media/jessica-bowman-mike-gray-greg-boser-added-to-search-social-summit%c2%a0lineup/feed 0 http://www.new07.org/social-media/google-suggest-becomes-more-local-and-better-with%c2%a0spelling http://www.new07.org/social-media/google-suggest-becomes-more-local-and-better-with%c2%a0spelling#comments Fri, 16 Apr 2010 17:08:56 +0000 cgseo http://www.new07.org/business/google-suggest-becomes-more-local-and-better-with%c2%a0spelling Continue reading →]]> Google has just rolled out two nifty features of its Google Suggest service – a more localized search suggest that boils down to metro areas and an auto-correction of spellings for name search.  These two new features aimed to give you a faster search experience when typing your search keywords as well as lessen the amount of time you devote typing these searches. The localization feature is actually a spin-off of previous Google Suggest feature which was limited by country searches. The new Google Suggest local feature was tailored to specific metro areas in the U.S.  This means that when you type in a specific keyword Google search immediately analyzes your search term based on your location. Google gave a good example when searching for the keyword -”bulls.”  If you are currently located in Chicago will typing this keyword, Google will quickly pull out it’s suggested keywords based on all things about Chicago.  The assumption is that you are looking for Chicago Bulls-related infromation via Google search. So, all the terms suggested by Google will be related to the Chicago Bulls team. The other new feature of Google Suggest has something to do with spelling enhancement. So, when you are searching for a general term such as “composer” Google will pull out several search suggestion which include the name of the composer. Basically the new feature makes use of the concept that people often know something about a person besides the approximate spelling of his name. Aside from this new Google Suggest feature, Google also rolled out an auto-correct  feature which lead you to the online entry for that keyword even though the spelling is correct.       Check out the SEO Tools guide at Search Engine Journal . Google Suggest Becomes More Local and Better with

]]> http://www.new07.org/social-media/google-suggest-becomes-more-local-and-better-with%c2%a0spelling/feed 0 http://www.new07.org/social-media/google-adds-buzz-to-maps-for-mobile-app-for%c2%a0blackberry http://www.new07.org/social-media/google-adds-buzz-to-maps-for-mobile-app-for%c2%a0blackberry#comments Thu, 08 Apr 2010 00:32:08 +0000 cgseo http://www.new07.org/business/google-adds-buzz-to-maps-for-mobile-app-for%c2%a0blackberry Buzz. You can then start posting location updates to your Google Buzz account. It’s a pretty cool application. Something that could compete with Foursquare and other location-based social networking apps. Google also added search by voice to Maps for BlackBerry. While the Map apps’ main menu is open simply press and hold the green “call” button on your BlackBerry device, and start speaking your search. The app lets you search for establishment’s name, addresses and generic search keywords. Other useful features of  Google Maps 4.0 for BlackBerry include – search suggestion, starring of places you’ve visited and syncronization with your dekstop Google maps, Mobile Labs, and the facility for viewing nearby places. To get Google Maps for BlackBerry, simply point your device’s browser to m.google.com/maps, download and install the app from there. Check out the SEO Tools guide at Search Engine Journal . Google Adds Buzz to Maps for Mobile App for Continue reading →]]> For a long time now, I’ve been trying to use Google Buzz on my Nexus One Maps App but to no avail.  For some reason I can’t get it to work. So, I was quite surprised  how easy it was to activate Google Buzz on the Maps for Mobile 4.0 app for my BlackBerry Bold 9700. This came after Google updated its Maps for Mobile App for Blackberry devices to version 4.0. And together with Google Buzz, Google has also added some other cool features to the app. To use Google Buzz on Google Maps for BlackBerry, simply fire up the app, select  Layers > Buzz. You can then start posting location updates to your Google Buzz account. It’s a pretty cool application. Something that could compete with Foursquare and other location-based social networking apps. Google also added search by voice to Maps for BlackBerry. While the Map apps’ main menu is open simply press and hold the green “call” button on your BlackBerry device, and start speaking your search. The app lets you search for establishment’s name, addresses and generic search keywords. Other useful features of  Google Maps 4.0 for BlackBerry include – search suggestion, starring of places you’ve visited and syncronization with your dekstop Google maps, Mobile Labs, and the facility for viewing nearby places. To get Google Maps for BlackBerry, simply point your device’s browser to m.google.com/maps, download and install the app from there. Check out the SEO Tools guide at Search Engine Journal . Google Adds Buzz to Maps for Mobile App for

]]> http://www.new07.org/social-media/google-adds-buzz-to-maps-for-mobile-app-for%c2%a0blackberry/feed 0 http://www.new07.org/social-media/yahoo-wants-to-buy-foursquare-for-100%c2%a0million http://www.new07.org/social-media/yahoo-wants-to-buy-foursquare-for-100%c2%a0million#comments Wed, 07 Apr 2010 01:41:11 +0000 cgseo http://www.new07.org/business/yahoo-wants-to-buy-foursquare-for-100%c2%a0million Continue reading →]]> Among the location-based social networking startups that are making waves right now, I’ve always believed that Foursquare has the biggest potential to make it big, if it is not that big right now. Foursquare has every good things going for them – increasing usage, new mobile features here and there, and of course prospective buyers including Yahoo. In fact, Yahoo may seem to be the most serious among  the Internet players who wants to snag the hot social mobile platform. According to Business Insider Yahoo’s M&A folks are currently deciding whether to buy Foursquare at $100 million or not. While Yahoo has been seriously contemplating on a possible acquisition of Foursquare, the folks at Foursquare on the other hand are also busy talking with other interested buyers such as Apple, Facebook and Twitter. Don’t expect Google to join the fray since Google already has Google Buzz and Google Maps which offer the same service as Foursquare. What’s interesting though if indeed Foursquare wants to sell out is that it may be too early in the game. And besides, some VCs are currently competing on the right to fund Foursquare, at a high valuation of around $80 million. What do you think? Is this just another case of start up creating some noise to up the company’s valuation? Or is it really time for Foursquare to sell out? Check out the SEO Tools guide at Search Engine Journal . Yahoo Wants to Buy Foursquare for $100

]]> http://www.new07.org/social-media/yahoo-wants-to-buy-foursquare-for-100%c2%a0million/feed 0 http://www.new07.org/social-media/70-seats-left-for-search-social-spring-summit-register%c2%a0now http://www.new07.org/social-media/70-seats-left-for-search-social-spring-summit-register%c2%a0now#comments Tue, 30 Mar 2010 14:13:51 +0000 cgseo http://www.new07.org/business/70-seats-left-for-search-social-spring-summit-register%c2%a0now Continue reading →]]> Only 70 seats are left for Search & Social Spring Summit (formerly IM Spring Break), the OFFICIAL Conference of Search Engine Journal , which is to be held in Tampa, FL May 3rd and 4th. With 70 seats left, low ticket prices, an increible speaking lineup, 3 meals a day & lots of snacks, nonstop networking events and free shuttle to and from the airport, you will not want to miss out on Search & Social Spring Summit 2010 . Search & Social Spring Summit is one of the most cost effective conferences in the search & social media marketing space with a ticket cost of only $525 for the two day event. Top industry experts have been recruited to give the best information in topics, trends, strategies and possibilities. There are only 70 seats left and 34 days to register until S&S Spring Summit! Search & Social Spring Summit Speakers include : Greg Boser Founder, WebGuerrilla, LLC Tony Adam of MySpace Rae Hoffman, CEO of Outspoken Media Neal Rodriguez, SEO for the Nielsen Company Chris Winfield, President of 10e20 Brent Csutoras, Social Media Marketing Expert Dave Szetela, SEO of Clix Marketing More Search & Social Summit Speakers Search & Social Spring Summit will of course be moderated by the founders of Search & Social and Search Engine Journal : Loren Baker Jordan Kasteler Dave Snyder Attendees can expect to learn, at this affordable conference, the latest trends and successful marketing approaches by speakers who are headliners at other conferences costing a thousand dollars or more. With a waterfront view and in an air-conditioned outdoor complex, it will be exclusive to the first 120 registrants : Register Now . Business Networking

]]> http://www.new07.org/social-media/70-seats-left-for-search-social-spring-summit-register%c2%a0now/feed 0 http://www.new07.org/social-media/optimize-your-firefox-address-location-bar-for-search-w%c2%a0omnibar http://www.new07.org/social-media/optimize-your-firefox-address-location-bar-for-search-w%c2%a0omnibar#comments Fri, 26 Mar 2010 13:14:07 +0000 cgseo http://www.new07.org/business/optimize-your-firefox-address-location-bar-for-search-w%c2%a0omnibar Continue reading →]]> We have had quite a few searching tools reviewed previously – but we can never have enough of them, can’t we? So in this post I am sharing a new one that you can’t afford not to try. Omnibar is the FireFox addon the main feature of which is actually combining the address bar and the search bar. Besides that, it also shows search and URL suggestions and has auto-complete option. Switch between search

]]> http://www.new07.org/social-media/optimize-your-firefox-address-location-bar-for-search-w%c2%a0omnibar/feed 0 http://www.new07.org/social-media/post-text-and-photos-via-google-buzz-widget-for%c2%a0android http://www.new07.org/social-media/post-text-and-photos-via-google-buzz-widget-for%c2%a0android#comments Thu, 25 Mar 2010 01:17:06 +0000 cgseo http://www.new07.org/business/post-text-and-photos-via-google-buzz-widget-for%c2%a0android Widgets > Google Buzz”. Alternatively, you may now scan the QR codes below to get the download link for Google Buzz for Android. Check out the SEO Tools guide at Search Engine Journal . Post Text and Photos via Google Buzz Widget for Continue reading →]]> Recently, Google updated its Google Buzz app for Android phones by adding a widget facility that lets you post text and photos with a single tap.  Google Buzz widget allows you to tag your post with the location or place from which you are posting your buzz. Similar to location-based mobile apps such as Foursquare and Gowalla, the Google Buzz widget is a good tool for recommending restaurants and other business establishments to your Google Buzz followers. What’s good about this Android app is that it uploads in the background, hence allowing you to do other things while waiting for your photos to upload. Google Buzz widget is available for all  phones running v1.6 and later of the Android OS. You need to get the Google Buzz native app from the Android market and then add it as a widget to your Android phone’s homescreen – that is tap “Menu” while on the home screen and select “Add > Widgets > Google Buzz”. Alternatively, you may now scan the QR codes below to get the download link for Google Buzz for Android. Check out the SEO Tools guide at Search Engine Journal . Post Text and Photos via Google Buzz Widget for

]]> http://www.new07.org/social-media/post-text-and-photos-via-google-buzz-widget-for%c2%a0android/feed 0 http://www.new07.org/social-media/google%e2%80%99s-new-beta-ppc-service-dubbed%c2%a0remarketing http://www.new07.org/social-media/google%e2%80%99s-new-beta-ppc-service-dubbed%c2%a0remarketing#comments Wed, 17 Mar 2010 13:47:55 +0000 cgseo http://www.new07.org/business/google%e2%80%99s-new-beta-ppc-service-dubbed%c2%a0remarketing Continue reading →]]> In the wake of Google’s new PPC service, there has been speculation that the new service is simply a version of Remarketing . After touching upon the new service in Beyond Google PPC in 2010 , Search Engine Journal has since had the opportunity to further investigate the system.  From the specifics of Remarketing and industry-related advantages, to beta previews and specifics of its configuration, explore all of the facets of Remarketing . What is Remarketing? Contrary to popular belief, Remarketing is not a new concept in terms of traditional marketing.  By definition, Remarketing is the effort taken to stimulate demand for a product that has experienced a decline in sales through branding it as a new product. In essence, Google’s new system follows a simple principle; it notes which products the user has viewed as well as the user’s behavior in regards to whether the user has declined to purchase the product.  Upon exiting the site and visiting a related site using the Google content ad network, Google’s new system will then display an ad for the product in which the user previously abandoned. By retaining the user data in the system for a certain time period, the system will continue to serve ads for that product at any given opportunity.  This will prove to be beneficial to online stores since it’s a common practice for users to abandon their shopping cart when scouring for the best price. For example, if you have a user looking for “blue widgets,” they will perform a search to find related sites organically or through PPC. The user clicks on your site and visits the “blue widget” page, adds the product to the shopping cart and decides that they want to research “blue widgets.”  At this point, the user then continues searching on “blue widget” related sites while simultaneously, Google is displaying related “blue widget” ads on the pages they are visiting. The user is now shown a familiar site as well as the exact product they have already attempted to purchase. This method encourages the user to return back to your site, the site which they originally exited. How Does It Work? Remarketing not only accelerates demand for a product that has experienced a decline in sales, it also offers the ability to fine-tune your targeting and recruit highly qualified leads. Currently, Google utilizes pixels to tag users in the system.  The code is often added to the product page and shopping cart page to detect user interaction and abandonment.  The location varies based upon targeted products or brands.  The tracking pixel creates user lists that are managed via the Adwords campaign panel. Audiences must be created based on your specific targets. As illustrated above, audiences are separated based upon the lists created via the conversion pixel. Remarketing user lists are created at an account level and can be added to the Ad groups. This section also operates as the location where tracking tags are generated for one’s site. Below demonstrates a sample of our private testing blurred-out. As illustrated above, we have created two different types of audience lists. The Remarketing -type which uses the data mined from one’s site using tracking. The combination type allows you to mix and match lists, allowing you use of your Remarketing together or with other Google audience data. Once a new audience is created, place your tags and begin tracking your users. At this juncture, you can create a new campaign, create ad groups for each brand/product you’ve targeted and process to navigate over to the audience tab and select one of your pre-created lists. We recommend using display ads with the site and product brand in which you are tracking. While textual ads are acceptable, users have a strong reaction to visual advertisements as opposed to textual ads directly relating to the abandoned product and website. A minimum of one day should be allotted to build the user database, once the tracking has been placed for Google. The time frame will often vary based upon your current traffic. Google will handle the rest and report the data back to you via the Adwords panel.  A common characteristic to PPC is that testing plays an influential role in this system. Through consistent testing and improvement to your targets as well as your ads, you will not only see results, but value in terms of increased conversion rates. What Are The Benefits Of Remarketing? Since Remarketing via Google Adwords is still in beta testing, there hasn’t been an official announcement or documentation released. The concept of Remarketing is already being utilized on other ad networks. For example, according to Advertise.com reports , “ Remarketing has been shown to improve ad response up to 400 percent across several Advertise.com clients.” There is added value in the concept of Remarketing , as it has already proven influence on other ad networks. The valuable users targeted by your efforts are a significant contributing factor to conversion rates. Active users deciding on a product and have already conveyed interest through visiting a product page returns a significantly higher conversion rate. Remarketing allows you to concentrate a portion of the site’s marketing budget on these specific users. ROI on this tactic will prove considerably higher than solely targeting keywords or related content networks. How to Start Remarketing? Google’s Remarketing service is currently only available in beta to certain agencies and companies. In order to access the service, you must await a public release. Other ad networks such as Advertise.com also offer this service via their network. In order to reap the benefits of this service, it’s important to research minimum spends and costs of using other networks.  It has been predicted that the concept and use of Remarketing will continue grow in 2010. A public release of Google’s take on the remarketing is highly anticipated. Not only is it a beneficial addition to a site’s overall paid strategy, it also displays a promising improvement in ROI. While the service is fairly inexpensive in comparison to traditional PPC marketing, we will continue to monitor our current test, reporting to the SEJ audience with our results. Check out the SEO Tools guide at Search Engine Journal . Google’s New Beta PPC Service Dubbed

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