As announced a few weeks ago, Google has now included the iPad as one of the devices that you can target specifically with your AdWords ad campaigns as Google has added it to the list of mobile devices that supports ad campaign targetting. The process is pretty simple. Just edit the “Devices” section in your AdWord Campaign Settings and Select the iPad under the “Advanced device and carrier option.” You need to select the iPad as one of the devices even if you have previously selected other mobile devices such as the iPhone or Android. Likewise, if your device settings are set for desktop and laptop computers only, your ads won’t show up on the iPad devices. Google is also reminding apps developers and owners that iPad apps can be promoted by directly linking to the download URL in their ads. This would enables iPad users to download the apps directly from the ad itself. Check out the SEO Tools guide at Search Engine Journal . Google Officially Enables iPad AdWords
Tag Archives: mobile-devices
Google Adds the iPad as a Mobile Device Option in Adwords
Google has just announced that the iPad is now part of the mobile device options in AdWords. This means that AdWords advertiser can easily extend the reach of their current ad campaigns to the iPad . If you want your ad campaigns to appear on the iPad and other tablets as well, you simply have to select “all mobile devices” in your campaign settings. This can be found under the “Networks and devices” section. Alternatively, you can also use the “All available devices” default setting. Actually this feature is not specific to the iPad. Google has been running AdWords specific to mobile devices such as the iPhone and Android devices. And since the iPad could be categorized with those mobile devices, AdWords can very well run on the iPad as well. But this feature is only in preparation for the soon to be released option that will let you target ad campaign specifically for iPad users. You’d know that it is already enable once it becomes one of the option under the “target only selected mobile devices.” Check out the SEO Tools guide at Search Engine Journal . Google Adds the iPad as a Mobile Device Option in
Google Search on Android Set-Top Boxes?
How does searching on your TV using Google sounds like to you? Isn’t it enough that Google has conquered the web and the mobile devices and now it wants to try its luck on TV sets as well? According to a WSJ report , Google has been testing out a new TV search service in cooperation with the second satellite provider in the U.S. – Dish Network. The TV search service will apparently let you search TV shows and web video including YouTube. Now, here’s the most interesting part, the TV search service will run on set-top boxes powered by Google Android OS. The service is currently being tested by Google employees and their families since late last year. Of course, providing a search engine for TV is just the tip of the iceberg. Google may be planning something bigger once this venture is proven successful. Google has an existing TV ads business which is not really doing well. So, the TV search could be a good springboard to spike up interest to it. Check out the SEO Tools guide at Search Engine Journal . Google Search on Android Set-Top