Tag Archives: mobile

Google CEO Hopes That Apple’s iAd Will Help Google with AdMob Deal

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Well it looks like this is the first time that Google was glad that a would-be rival launched its product.  According to Reuters , Google CEO Eric Schmidt is hoping that Apple’s mobile ad platform, iAd which was announced last would boosts Google’s  argument into convincing government regulators to approve its acquisition of AdMob. U.S. antitrust regulators are arguing that Google’s acquisition of AdMob could potentially affect small-time apps developers who do not really earn that much from their apps but rather from advertisement they sell on their apps.  If Google gets AdMob, apps developers are afraid that Google will dominate the mobile advertising market. Mr. Schmidt will possibly argue that Apple’s entry into the mobile advertising space only shows how competitive the market is. And that Google’s acquisition of AdMob will further boost this competitiveness instead of allowing Google to dominate the market. It just seems obvious to me,” said Schmidt. “I hope it (Google’s purchase of AdMob) gets approved.” Check out the SEO Tools guide at Search Engine Journal . Google CEO Hopes That Apple’s iAd Will Help Google with AdMob

Apple Challenges Google’s Mobile Ad Platform with iAd

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Apple is officially entering the mobile ads arena, and perhaps taking revenge at Google for snatching its plan of acquiring AdMob. Apple’s battleplan?  the iAd mobile ad platform . Apple’s iAd is a pretty straightforward mobile ad platform utilizing of course Apple’s main products – iPhone, iPod Touch and the iPad. These three devices are host to the thousands of mobile apps which Apple is providing with an advertising platform. The revenue-sharing scheme is simple as well.  Apple host and sell the ads, developers get 60% of the revenue and both of them goes home smiling from what they’ve earned. In addition, Apple will also make it easy for developers to add the ads on their apps. According to Apple, it will only take an afternoon’s work. Additionally, iAd will keep users in the same app instead of kicking them out. Apple will be utilizing HTML5 to carry this out. iAd ads will be interactive, thanks to HTML5 and will look like a native iPhone/iPod/iPad apps. Now for the clincher – Apple said that not only developers can make the ads, even ad agencies. That’s how easy the iAd can be implemented. Question now is – how this will impact other mobile ad platform. Or to be more specific, can iAd give Google’s mobile advertising platform a run for its money?   Check out the SEO Tools guide at Search Engine Journal . Apple Challenges Google’s Mobile Ad Platform with

Google Adds Buzz to Maps for Mobile App for BlackBerry

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For a long time now, I’ve been trying to use Google Buzz on my Nexus One Maps App but to no avail.  For some reason I can’t get it to work. So, I was quite surprised  how easy it was to activate Google Buzz on the Maps for Mobile 4.0 app for my BlackBerry Bold 9700. This came after Google updated its Maps for Mobile App for Blackberry devices to version 4.0. And together with Google Buzz, Google has also added some other cool features to the app. To use Google Buzz on Google Maps for BlackBerry, simply fire up the app, select  Layers > Buzz. You can then start posting location updates to your Google Buzz account. It’s a pretty cool application. Something that could compete with Foursquare and other location-based social networking apps. Google also added search by voice to Maps for BlackBerry. While the Map apps’ main menu is open simply press and hold the green “call” button on your BlackBerry device, and start speaking your search. The app lets you search for establishment’s name, addresses and generic search keywords. Other useful features of  Google Maps 4.0 for BlackBerry include – search suggestion, starring of places you’ve visited and syncronization with your dekstop Google maps, Mobile Labs, and the facility for viewing nearby places. To get Google Maps for BlackBerry, simply point your device’s browser to m.google.com/maps, download and install the app from there. Check out the SEO Tools guide at Search Engine Journal . Google Adds Buzz to Maps for Mobile App for

Google Integrates Buzz to Gmail for Mobile

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As if the noise created by Google Buzz on Gmail for desktop is not enough, Google has just integrated Google Buzz to Gmail for Mobile. So, the next time you access your Gmail account on your iPhone or Android devices using your phone’s browser to access gmail.com, you’d noticed that when you check the “menu” , Buzz is now added as an option. According to Google : With the latest iteration of Gmail for mobile, we’ve worked to integrate buzz with your mobile inbox. Now, you’ll see buzz in your inbox on your phone just like you do in the desktop version of Gmail, complete with the little Google Buzz icon. When you open a buzz post from your inbox, you can perform all the standard functions, such as liking the post or commenting, just as you can from the desktop Gmail inbox. Interestingly, Google did not do the same integration with the Gmail app for Android. I’m pretty sure nobody if not very few Android and iPhone users check their Gmail using their phone’s browser. I use my the Gmail app on my Nexus One and the default email app for iPhone when checking my Gmail account. For the Android Gmail app, Google perhaps is just being cautious so as not to annoy users some more. Or perhaps they are just testing the feature first before integrating it to the Android Gmail app. Hopefully not. Check out the SEO Tools guide at Search Engine Journal . Google Integrates Buzz to Gmail for

8 Search Engine Related iPad Apps

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Aside from Twitter  and Social Networking apps, another interesting set of apps available right now on the iPad App Store are search-related. I scoured through the App Store to get the most significant of these search-related iPad apps – and found 8 of them. Here are 8 search-related apps that you might want to check out. Zillow Real Estate