Tag Archives: networks

Cold Calling For Links: Advice from Door to Door Sales

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About 8 years ago, I was offered a job in door to door sales. I thought it would probably be the scariest, hardest job I could ever do. So I took it. I figured if I could spend a summer selling coupon cards to strangers on their doorsteps then I could probably do anything. I was right. I learned that selling anything door to door pretty much sucks. But I also learned that being positive and resilient is an asset in any line of work. Hell, my door to door sales pitch even helped me get hired to my first SEO job. Link builders can pull a lot out of a sales person’s bag of tricks; here are just a few of the ones that have proven true in my experience. Have a Great Opening, and a Killer

Google-Certified Ad Networks for All AdSense Publishers

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It’s been awhile since we last heard anything from Google AdSense. Although it may be starting to lose its luster among website publishers, I would like to think that there are still tons of sites which relied on it to earn some extra bucks.  Anyway, the Inside AdSense blog just announced that AdSense publishers will now have access to Google-certified ad network. This was previously allowed only for U.S.  and Europan publishers. Allowing these ad networks would mean more ad networks would be competing now for display ad space on publishers’ sites.  And this would lead to more ads to appear on sites serving AdSense display ads – more earning for site owners. So the next time you check out your Ad Review Center account, don’t be surprise to see more ad networks queuing up on your display ad space. It’s up to you to select which of these ad networks you would allow to display their ads on your sites. If you’re afraid that you might get an influx of ad networks which are not related to the subject of your sites, well, you don’t have to worry since some of these ad networks adhere to Google’s interest-based ad program which stipulates that only relevant ads are to be served on sites they visit. If you don’t like this arrangement, you can always opt-out of  this feature anytime. Check out the SEO Tools guide at Search Engine Journal . Google-Certified Ad Networks for All AdSense

I Admit It – These Videos Taught Me a Few Social Media Tricks

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I have been enrolled in the Market Motive social media online course for close to two months now.  Each week I have been given a social media topic and have been responsible for viewing a certain number of films which go into detail about the topic being taught.  There have been a wide range of social media topics such as a week dedicated to Twitter and another dedicated to Youtube. Personally, going into the course I thought I was pretty familiar with the social media areas I was anticipating studying. I was excited to learn more of course, but didn’t have the highest of hopes. I honestly thought it would be nice to have a recap on the social areas I work with daily and after a few months of reiteration, I would obtain a certification to show off my knowledge. I have to say my original thoughts were narrow minded. I have been continuously surprised at the insight I am gaining each week.  Until now, I have been responsible for watching videos each week and partaking in conference calls with the faculty.(The course takes a turn now and the responsibilities change but I will write about all of that in a few days). The videos have each had such detail. They are unique to the faculty members who make the videos and specialize in the areas they are teaching. Video Topics A small amount of the material covered Blogging for Business Permalinks, RSS feeds, key word longtail , pitching check list Video & Youtube Popular categories, channel, market share Viral Marketing Brand, conversion, campaign styles, viral themes Social News Networks Do’s and don’ts across various networks, strategies to becoming more successful on each Twitter Appropriate business decisions, tools, connecting on and offline, tracking Flickr Titles, tags, descriptions, search engines and Flickr Facebook How to utilize Facebook for your business with Facebook connect and ads LinkedIn Advertising on LinkedIn, groups Online Press Releases Wire Services, measurement, Keyword positioning   Market Motive resources that have been provided to me and that have impressed me throughout each week’s video viewings: 1) Examples of useful books to buy pertaining to the areas being taught that week which are based on social media current events and practices. 2) Informative commentary (humorous when applicable and serious when appropriate) Current Authoritative Timely 3) Graphs 4) Tools that the faculty use and recommend Seo plug ins Twitter tools Better headlines Tracking your Brand 5) Viral Marketing Brainstorming Checklist 6) Pitching check list Brief Video information for each week: 1)  Length of each video is provided 2)  2-7 videos necessary to watch each week 3)  Average 25 minutes per video Viewings do not have a specific deadline but rather anticipated due dates which are flexible. They are listed as an ideal due date but it is up the student to get things done in a timely manner. Weekly meetings with the faculty help ensure that students are on track and are not missing any points. 4)  One Quiz to follow all videos combined for the week The quiz each week is just for practice. A grade is assigned but does not count toward the overall grade. They are meant as preparation for the final exam and reiterate the material in the videos. The quizzes help make sure the students have understood what is being portrayed in the videos. Check out the SEO Tools guide at Search Engine Journal . I Admit It – These Videos Taught Me a Few Social Media