New07 Blog Reviews Niche Blog Covering Retirement, Business, Real Estate News, Finance, Credit and Press Releases

Search & Social has secured three new premier speakers to be covering SEO tactics and in-house SEO strategies at the Search & Social Spring Summit 2010 in Tampa, FL on May 3rd and 4th. Search & Social Spring Summit is one of the most cost effective conferences in the search & social media marketing space with a ticket cost of only $525 for the two day event. Only 26 seats are left for the event, so if you are planing on attending, REGISTER NOW . Search & Social Spring Summit Speakers include : Greg Boser Founder, WebGuerrilla, LLC Todd Malicoat (StuntDubl) Internet Marketing Consultant Rae Hoffman, CEO of Outspoken Media Neal Rodriguez, SEO for the Nielsen Company Chris Winfield, President of 10e20 Brent Csutoras, Social Media Marketing Expert Dave Szetela, SEO of Clix Marketing More Search & Social Summit Speakers Search & Social Spring Summit will of course be moderated by the founders of Search & Social and Search Engine Journal : Loren Baker Jordan Kasteler Dave Snyder Attendees can expect to learn, at this affordable conference, the latest trends and successful marketing approaches by speakers who are headliners at other conferences costing a thousand dollars or more. Complete Schedule for Search & Social Spring Summit Day One of Search & Social Spring Summit Breakfast & Registration Monday 8 am – 9 am Search & Social Spring Summit kicks off with a breakfast buffet & registration for all of its attendees. This is the perfect time to come down by the pool, register, grab some swag along with your bagels, fruit and coffee and start your morning networking before our first set of presentations. Social Media News & Content Chris Winfield, Chris Bennett, Neal Rodriguez, Brent Csutoras moderated by Jordan Kasteler of Search & Social Monday 9am – 10:15 am Social Media is generally split into two categories, social networking and social news sharing/bookmarking. This panel features three of the foremost experts on Digg, Reddit, StumbleUpon, Fark and some of the more well known (and lesser known yet more targeted) social news sharing/bookmarking websites that do not only build proven links to the posts and stories which become popular on them, but also TRAFFIC! Chris Winfield, Chris Bennett, Neal Rodriguez & Brent Csutoras, three social media experts, will discuss tactics and strategies for building a successful social media campaign across the world of Digg and beyond. Social Media Biz : Doing Business on Twitter & Facebook Rae Hoffman, Julia Gorzka, Joe Hall & Brian Chappell moderated by Jordan Kasteler of Search & Social Monday 10:45am – 12 pm Social Networking is more than just connecting with friends and clients on Fanpages. Rae Hoffman, Joe Hall, Julia Gorzka & Brian Chappell will discuss real life situations and case studies that the small business or the Fortune 500 executive can use for utilizing social media as a reputation management tool, money making application and/or widget generation and branding device. This panel will cover how to get people talking about your brand on social media channels, and how to monetize or motivate using social media. LUNCH : Sponsored by Second Step Search 12 pm – 1 pm Monday’s Lunch is a full on buffet ( we know food and love food ) sponsored by Second Step Search . CASH BAR Opens 12 pm to 5 pm On-Site SEO Tactics Greg Boser, Michael Gray & Todd Malicoat moderated by Dave Snyder of Search & Social Monday 1pm – 2:15pm Three SEO professionals, Greg Boser, Chris Bennett, Michael Gray and Todd Malicoat will offer their SEO expertise to review overlooked SEO campaign tactics, tips on getting SEO changes made to corporate sites, webmaster tools tactics & specifically linking site analytics, site speed and spiderability to your SEO campaign. All three of these men charge over $500 an hour for their SEO consultation services, and this session will be one to remember. In-House SEO : Tactics for Managing Multiple Sites & Headaches Jessica Bowman of SEOinhouse.com, Tony Adam of Myspace! & Kathryn Katz of Consolidated Credit moderated by Dave Snyder of Search & Social Monday 3:45pm – 5pm In-house SEO is a whole different ballgame than SEO consultation or agency work but at the end of the day, we all have to understand the life of the in-house SEO and the challenges they face to not only learn how to work with them, but also understand that the issues they face aren’t just challenges, but opportunity for the little guy and those willing to bend. Are you an “In-house” looking for tips and tricks to boost your productivity and career? Then this session is a can’t miss for you. Jessica Bowman is the premier authority on In-House SEO management strategies. Tony Adam recommends buying the IT team a six pack of beer to get the job done quicker. Any other great tips? Learn them on this panel. CASINO NIGHT! Happy Hour & Dinner : Sponsored by Search Engine Journal Monday 5pm – 11pm * Open Bar Happy Hour from 5 pm to 6 pm. * Gourmet Buffet Style Dinner for Attendees. * Full CASINO and Dealers with Roulette, Poker & Black Jack. DAY TWO of Search & Social Spring Summit Hearty “Morning After” Breakfast Tuesday 8 am – 9 am After partying all night at the Search & Social Casino Night and Open Bar, you’re going to want to stock up on the protein, carbs and coffee to get through this day of advanced sessions. This Hearty “Morning After” Breakfast right in the conference area is the best way to shake off the night before, and kick off the day right! Advanced Paid Search Tactics Dave Szetela, Ryan Sammy, Janel Landis Laravie moderated by Loren Baker of Search & Social Tuesday 9am – 10:15 am Google Adwords can take a few minutes to set up, but a lifetime to master. And now with the integration of shopping feeds, International campaigns, the restrictions of the Google Content Network, and more and more opportunities in paid search, we need experts to light the path and show us the way. Dave Szetela of Clix Marketing & Janel Landis Laravie of Chacka Marketing will discuss paid search & conversion optimization tactics AND Ryan Sammy of Search & Social will show you ways to integrate price points and sale inventory into your Google AdWords campaign. Advanced Link Building Tactics Chris Bennett, Brian Chappell & Todd Malicoat moderated by Loren Baker of Search & Social Tuesday 10:45am – 12 pm Quite frankly link building is not what it used to be and with more and more opportunities in link development opening up with the expansion of social media and self publishing, building a link is much more labor intensive and challenging than just renting a link on a sidebar. Professional blogger and link builder Loren Baker will run through the world of blogging and link building, to show how blogs and social metrics can be used in a successful linking campaign. Todd Malicoat is one of the premier experts on link building and link baiting. Brian Chappell has built links with the best of them and will discuss link development using a multi-tiered approach. All three of these panelists build links in some of the most difficult verticals online and this should prove to be an incredible session. LUNCH : Sponsored by Raven SEO Tools 12 pm – 1 pm Load up on this buffet Italian lunch sponsored by Raven SEO Tools. CASH BAR Opens 12 pm to 5 pm SEO Site Clinic Greg Boser, Chris Boggs, Rae Hoffman & Michael Gray moderated by Dave Snyder of Search & Social Tuesday 1pm – 2:15pm Over an hour with three SEO badasses. Need we say more. Greg, Chris & Michael will take advanced SEO questions from the room AND via our online chat. Outsourcing Secrets, Grow Your Business and Spend the Rest of Your Life on a Beach Kevin Henrikson, Aaron Chronister (Mad Hat) & Dave Snyder w/ Open Forum Tuesday 3:45pm – 5pm We’ll cover tips and tricks of outsourcing so you don’t have to learn the hard way. Find out how to identify the tasks that CAN and CANNOT be outsourced. Finally, learn how to breakdown and create an assembly-line work process in order to lower costs. Help is a lot cheaper than you think, if you know where to look and how to manage them. In addition, learn how to use your social media and SEO skills to build a business from scratch, that all started with one BACON EXPLOSION! CALYPSO NIGHT! Poolside Happy Hour & Dinner w/ Live Music!! Sponsored by Affiliate Summit & Best of the Web Tuesday 5pm – 11pm We have two main goals with our events. First, to be the best value in Internet Marketing conferences and events. Second, to provide the best education and networking mix available in an Internet Marketing conference. Together, you will confidently walk away with valuable information and resources. Business Networking

When I got home on Friday I started to put the mac away for the night and just relax, but for some reason I decided to check some email and see what was happening on Twitter. Boy, was I glad I did that. On Twitter, Brad Gosse (his last name rhymes with boss) had a tweet that really caught my attention, “Google Algorithm Updates http://su.pr/ADk8o7 ”. The link took me to his website where a video was posted: Needless to say I went right out and picked up a copy. The article alone is worth the price of the magazine (about $5 US). One of Wired magazine’s senior writers interviewed a few members of Google’s team and a member of Bing was also interviewed. This is a really great piece, I recommend reading it. One of the points mentioned in the article that Brad brought up is the varying results for the same term when searching on Google. Since I’m not giving away anything Brad hasn’t already from the article, I feel okay expounding on my opinion about one revelation of the many revealed in Wired. Google revealed they are placing users in two different algorithms when performing searches. One is the normal or “control” algorithm and the other is the “test”. If a user gets different results than normal the chances are he/she just got to experience the test algorithm. I was sharing this news with a client who asked me days earlier why he got different results in Google from time to time. So I called him back and explained what he might be experiencing. He responded, “What? You mean they are intentionally skewing the results? That’s not fun.” And I have to admit for a split second I agreed with him. Then I realized as an SEO what Google was potentially offering me, a behind the scenes look at what the engineers are testing. Now I realize this is just a test algorithm which means there is no guarantee that the changes will be made. Not to mention this same articles tells us that Google is planning 550 changes this year. But the fact remain, we are being given a chance to see what is being tested. So how can you use this to your advantage? The next time you notice Google providing some different search results ask yourself these questions: How are these results different from the usual? Are these results better than what I normally find? If so how? Would these new alerts benefit my clients? What challenges would they present? I realize that this may seem trivial, attempting to look at what Google is testing in order to predict what may come. Ultimately no one knows what Google will do but Google. But come on, you can’t tell me a chance to see what is being tested isn’t intriguing. Part of SEO is staying on top of trends and changes. Google is offering us a chance to look at what is being considered. I think this is incredible. What do you think? Joshua Titsworth is a Ouachita Baptist University graduate currently working as a Digital Marketing Specialist at Chemidex in Overland Park, KS. Josh got his start in digital marketing working for a non-profit in Kansas City as the Director of Development and Project Manager. Since finding his niche he left the non profit realm to purse a career in digital marketing. In addition to this job at Chemidex Josh volunteers at various non-profits in the area to aid and educate in their online endeavors. Check out the SEO Tools guide at Search Engine Journal . Different Search Results for the Same Term On