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A Twitter chat is a scheduled “group chat” on a specific topic, where Twitter users interact and engage with one another at a certain time by adding a trackable hashtag to the end of all their tweets. Twitter chats are a great way to meet other marketers interested in the same area as you, learn about a topic of interest, as well as build your following. Here is a list of 8 upcoming marketing Twitter chats to check out. 1.  Social Media Collaboration Discuss the evolution of social media and how social media technology is transforming collaboration. Every Wednesday from 1-3, #smchat 2. Discussing Blogs & Best Practices The business of blogging: get advice and chat about best practices. Every Sunday from 9-10 PM, #blogchat 3. Integrated Marketing Communications Co-moderated by Beth Harte of MarketingProfs and Anna Barcelo, chat about integrated marketing communications and how to get all the forms of marcom to “work together” effectively. Every Wednesday from 8-9 PM ET, #imcchat 4. Personal Branding You are your own brand! Chat about building your own brand (and actually build it at the same time). Every Wednesday from 11-12 PM ET, #brandchat 5. Using the Kaizen Method in Social Media Chat about using the Kaizen Method to improve social media marketing. Not familiar with Kaizen for social? Neither am I, so I’ll be there next Friday. Every Friday from 12-1 PM ET, #kaizenblog 6. Conversion Rate Optimization Full disclosure: this is my company’s chat. But it’s worth listing. The first conversion chat of its kind, CROchat will discuss the best ways to improve online conversions. Every Thursday from 1-2 PM ET, #crochat 7. Journalists, Bloggers, and PR Pros Rub elbows with newbie and veteran journalists, bloggers, and PR pros. Every Monday from 8-11 PM ET, #journchat 8. Healthcare Marketing Chat with other marketers in the healthcare industry. Every Friday from 1 PM-2 PM ET, #hcmktg Am I missing a marketing chat? Leave a message below & I’ll add it to the list! Megan Leap is Marketing Manager at ion interactive, a leading provider of advanced landing page software . As Marketing Manager, Megan manages search, email, webinar, and social media campaigns. She has extensive experience in conversion rate optimization and social media marketing, and when not championing high-ROI online marketing strategies, can be found running marathons across the U.S. She is also a frequent contributor to the Post-Click Marketing Blog . Follow Megan on Twitter: @ MeganLeap . Check out the SEO Tools guide at Search Engine Journal . 8 Marketing Twitter Chats to Check

With the ever emerging and evolving world of web 2.0. marketers no more can afford to neglect social media, and with Facebook becoming the second most visited website online after Google … and THE INTERNET (thinking back AOL circa 1998) to the bulk of its users … analytical tracking and gauging user action, interest and return on investment is crucial to an online marketing campaign. By engaging in social media networking, marketers get an awesome opportunity to join the conversation and have more relevant interactions with their customers. Focusing forces on social media web, a marketer gets a unique chance to: More effectively reach highly targeted and active web users; Better understand the needs and interests of their potential customers; Get instant feedback on new products and offers, etc. Yesterday Omniture , an Adobe company and a leading provider of online business optimization & target marketing software, and Facebook announced that they signed a deal to provide online marketers with solutions to better understand and optimize the impact and ROI of their Facebook investments. The new Omniture feature provided in collaboration with Facebook will enable marketers to automate Facebook ad buying and access analytics to help companies more easily integrate Facebook as a marketing channel in order to connect to and have relevant conversations with Facebook’s more than 400 million active users. For Omniture users this alliance will basically mean the ability to access a single dashboard to plan, deliver and measure campaigns. From one dashboard, the users will be able to: Effectively manage their ad spend on Facebook; Easily compare Facebook ad campaign metrics with other media channels; Generate reports specifically designed to understand ad effectiveness for some of the unique elements of Facebook such as Facebook Pages and applications. Omniture and Facebook will continue to expand this partnership as marketers increasingly utilize this channel to optimize visitor acquisition, conversion and retention. For more information, please contact your Omniture account manager. The official press release can be found here . Check out the SEO Tools guide at Search Engine Journal . Omniture Now Offers Enhanced Facebook Marketing

It’s no secret that businesses need levels of advertising to stay afloat.  It’s often one of the biggest conundrums, especially for new upstarts, to come up with the money to run the advertising campaigns they need to get the foot traffic to make the money they need to put into the advertising campaigns.  But with [...]