The voting for the 2010 Search & Social Awards is now open! Search & Social is holding this contest to introduce the search marketing & social media community to multiple blogs in various different genres and online marketing disciplines. The final tally will be taken on May 1st and then winners will be announced on May 3rd, during an awards ceremony at the Search & Social Spring Summit in Tampa, FL. Not only are these awards fun, but it also gives you a chance to see how readers feel about your blogs. Search & Social encourages all nominees to promote the contest on your blog and to your followers. Search & Social Awards Categories include : SEO Blog PPC Blog Search News Blog Link Building Blog Web Analytics Blog ORM Blog CRO Blog Copyrighting Blog Local Search Blog Social Media Blog Best Link Bait of 2009/2010 Affiliate Marketing Blog Search Marketing Community Best SMM Blog Best Blog For Bloggers Best Blog About Facebook Blog About Twitter Vote and Rate your favorite blogs in Search Marketing & Social Media AND if you have been nominated, don’t forget to blog about it to tell your readers to vote for you AND add a badge to your site! Check out the SEO Tools guide at Search Engine Journal . Search & Social Awards : Vote
Tag Archives: online marketing
Weekly Search & Social News: 04/13/2010
Welcome to another edition of ‘ 7 Days of Search and Social ‘ – I hope it finds you well. It was a somewhat quite week on the blog goodiness last week, but there were a TON of patents from the big three…which makes this geek all giddy. The main story, for what it’s worth, was Google announcing the load speed signal. On a personal level, being a Canuck and all, the weather is picking up which also has be smiling… Anyway, let’s get into it shall we? Lead
ISAPI Rewrite: Addressing Canonicalization and Redirects on Windows Server
In previous posts, I’ve mentioned the importance of having a clean and crawlable website structure for SEO. The reason is simple. Without one, you’re dead in the water from an SEO standpoint. If your content cannot be crawled and indexed, then you can forget about the other aspects of SEO, including content optimization, linkbuilding, etc. As part of my SEO technical audits, it’s usually not long before the important topic of canonicalization comes up. Canonicalization is the process of ensuring you don’t provide the same exact content at more than one URL. In a nutshell, you want to minimize (or eliminate) the number of URL’s that hold identical content, or you can run into duplicate content issues. A simple example of duplicate content would be a product detail page on an eCommerce website that resolves at five or ten different URL’s. That’s typically due to filtering (selecting color, size, style, etc.) There are several ways that a website can present canonical issues and you definitely want to have a plan in place for handling those problems. For example, does your site resolve with both non-www and www, do your pages resolve with both http and https, do folders resolve with and without trailing slashes, etc. Handling canonicalization typically includes 301 redirecting requests for potential duplicate content to the canonical url. For example, redirecting a non-www request to the www version of the page. Sorting & Filtering On e-Commerce Sites Can Cause Duplicate Content If The URL Changes Based on the Selection: The Importance of Redirects (Beyond
8 Marketing Twitter Chats to Check Out
A Twitter chat is a scheduled “group chat” on a specific topic, where Twitter users interact and engage with one another at a certain time by adding a trackable hashtag to the end of all their tweets. Twitter chats are a great way to meet other marketers interested in the same area as you, learn about a topic of interest, as well as build your following. Here is a list of 8 upcoming marketing Twitter chats to check out. 1. Social Media Collaboration Discuss the evolution of social media and how social media technology is transforming collaboration. Every Wednesday from 1-3, #smchat 2. Discussing Blogs & Best Practices The business of blogging: get advice and chat about best practices. Every Sunday from 9-10 PM, #blogchat 3. Integrated Marketing Communications Co-moderated by Beth Harte of MarketingProfs and Anna Barcelo, chat about integrated marketing communications and how to get all the forms of marcom to “work together” effectively. Every Wednesday from 8-9 PM ET, #imcchat 4. Personal Branding You are your own brand! Chat about building your own brand (and actually build it at the same time). Every Wednesday from 11-12 PM ET, #brandchat 5. Using the Kaizen Method in Social Media Chat about using the Kaizen Method to improve social media marketing. Not familiar with Kaizen for social? Neither am I, so I’ll be there next Friday. Every Friday from 12-1 PM ET, #kaizenblog 6. Conversion Rate Optimization Full disclosure: this is my company’s chat. But it’s worth listing. The first conversion chat of its kind, CROchat will discuss the best ways to improve online conversions. Every Thursday from 1-2 PM ET, #crochat 7. Journalists, Bloggers, and PR Pros Rub elbows with newbie and veteran journalists, bloggers, and PR pros. Every Monday from 8-11 PM ET, #journchat 8. Healthcare Marketing Chat with other marketers in the healthcare industry. Every Friday from 1 PM-2 PM ET, #hcmktg Am I missing a marketing chat? Leave a message below & I’ll add it to the list! Megan Leap is Marketing Manager at ion interactive, a leading provider of advanced landing page software . As Marketing Manager, Megan manages search, email, webinar, and social media campaigns. She has extensive experience in conversion rate optimization and social media marketing, and when not championing high-ROI online marketing strategies, can be found running marathons across the U.S. She is also a frequent contributor to the Post-Click Marketing Blog . Follow Megan on Twitter: @ MeganLeap . Check out the SEO Tools guide at Search Engine Journal . 8 Marketing Twitter Chats to Check
Omniture Now Offers Enhanced Facebook Marketing Analytics
With the ever emerging and evolving world of web 2.0. marketers no more can afford to neglect social media, and with Facebook becoming the second most visited website online after Google … and THE INTERNET (thinking back AOL circa 1998) to the bulk of its users … analytical tracking and gauging user action, interest and return on investment is crucial to an online marketing campaign. By engaging in social media networking, marketers get an awesome opportunity to join the conversation and have more relevant interactions with their customers. Focusing forces on social media web, a marketer gets a unique chance to: More effectively reach highly targeted and active web users; Better understand the needs and interests of their potential customers; Get instant feedback on new products and offers, etc. Yesterday Omniture , an Adobe company and a leading provider of online business optimization & target marketing software, and Facebook announced that they signed a deal to provide online marketers with solutions to better understand and optimize the impact and ROI of their Facebook investments. The new Omniture feature provided in collaboration with Facebook will enable marketers to automate Facebook ad buying and access analytics to help companies more easily integrate Facebook as a marketing channel in order to connect to and have relevant conversations with Facebook’s more than 400 million active users. For Omniture users this alliance will basically mean the ability to access a single dashboard to plan, deliver and measure campaigns. From one dashboard, the users will be able to: Effectively manage their ad spend on Facebook; Easily compare Facebook ad campaign metrics with other media channels; Generate reports specifically designed to understand ad effectiveness for some of the unique elements of Facebook such as Facebook Pages and applications. Omniture and Facebook will continue to expand this partnership as marketers increasingly utilize this channel to optimize visitor acquisition, conversion and retention. For more information, please contact your Omniture account manager. The official press release can be found here . Check out the SEO Tools guide at Search Engine Journal . Omniture Now Offers Enhanced Facebook Marketing