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Learning which of your published content did particularly well based on some parameters is a great way to become a more successful blogger. This way you can see which of your posts are well received in social media, which of them get linked more and which of them spur a more active discussion. This week I am sharing the two best Wordpress plugins that will offer you a huge variety of parameters to evaluate your posts: Blog Link & Traffic Analysis Plugin for WordPress This plugin digs into your blog posts and offers several variables to find the most powerful of them: post date page views per post in the previous 3 months inbound links (requires Yahoo Site Explorer Yahoo API which is quite easy to receive) Google bot visits (last visit and number of visits) Yahoo bot visits (last visit and number of visits) MSN bot visits (last visit and number of visits) Other bot visits You can sort by any of the column to find the pages that did best for any of the criteria. For example, if you want to find post with most backlinks, click > icon in the “Inbound Links” column: The best part of this plugin is that it gives you the ability to compare any of the variables side by side. For example, you can see how number of links effects the bot visits and traffic: Just a quick note: you will need to update the link count manually and the process takes quite some time, so you don’t want to do that too often. Popularity Contest for Wordpress This plugin provides a wealth of information on how well your posts are doing. 1. The summarized popularity data: The first thing you’ll see is the table containing the following data: Post unique views; Category and archive views, Comments, Trackbacks, etc (I wish the table were sortable though) 2. Recently popular pages : the section allows to see most popular posts over the past 30, 60 and 90 days as well over the past year. 3. Most viewed pages and categories : Most viewed pages; Most viewed categories; Most viewed tags; Most viewed archives; Home page views; Feed views; 4. Reactions: Most commented posts; Posts with most trackbacks; Posts with most pingbacks; 5. Averages: Average popularity by category; Average popularity by tag; Average popularity by month. 6. Popular posts within each category. The plugin also offers a handy sidebar widget that allows to list your blog most popular posts by plenty of parameters including overall popularity, archive views, comments, etc: The widget also has quite a few options that allow to exclude views by authors, (dis)able showing the popularity rank of the posts, set the search engines, adjust the popularity values, etc: Notes: The plugin gave me an error on installation but when I left the installation screen it appeared to be working just fine; After installation you will notice that new posts are much more popular than old ones. Since home and feed views have not been recorded for old posts, they won’t be ranked as highly as new posts. Any other suitable plugins I have missed? Check out the SEO Tools guide at Search Engine Journal . 2 Great Wordpress Plugins to Find Your Blog Most Powerful

The Interactive Advertising Bureau and Price Waterhouse Coppers’s IAB Internet Advertising Revenue Report for 2009 is showing some quite interesting findings regarding the comparison of online ad spends and search spending. Search Ads topped the spending over the past year, comparing Q4 2008 & Q4 2009. According to the report search advertising revenue grew slightly from 45% in 2008 to 47% in 2009. This is despite the fact the overall U.S. internet advertising revenue went down 3.4% at $22.7 billion in 2009 (but again, increased in Q4). In a nutshell, search rules! So, while overall spending decreased, online search & display ad spends increased Thanks to an upsurge in spending during Q4 2009 (a good sign), the overall increase in internet ad revenue increased. If the recent couple of months are any sign, this increase is not ending anytime soon. I do not know about every particular search marketing firm or consultant, but we are busier than ever and the end does not look like it’s in sight! Other interesting findings of the IAB report: Display-related advertising—which includes display ads, rich media, digital video and sponsorship—totaled nearly $8 billion in 2009, showing an increase of 4% from 2008. One component of display-related advertising, digital video, continues to experience robust growth, with an almost 39% increase from 2008 to 2009. These latest revenue figures underscore the significant share shift taking place from traditional media to digital. Based on industry data from PwC from 2005 to 2009 in five key U.S. ad-supported media (television, radio, newspapers, consumers magazines and Internet), the Internet’s share of combined ad revenue grew from 8% to 17%. Check out the SEO Tools guide at Search Engine Journal . Search Ads Top Record High of $6.3 Billion Ad Spending in Q4