Too many SEO’s and marketers worry about getting that #1 ranking in Google for their primary keyword/phrase.  Of course, if that query is being highly searched and you rank first, you are going to receive some good traffic.   However, it may take an enormous amount of effort to achieve those rankings.  It may be worth your time to try and gain traffic from other sources. By applying the long-tail concept to driving website traffic, you can achieve greater traffic by leveraging multiple sites, instead of just the 3 major search engines. Here is a great place to start to find the most important and highly visited sites on the web. SEOmoz Top Sites: The 500 Most Important Domains on the Internet Alexa: Top 500 Sites on the Web From these extensive lists, I have chosen just a few that you can use to leverage traffic.  Of course there are hundreds more you can use to create a strategy for driving traffic to your site. E-Commerce For companies that sell products online, why limit yourself to only your selling on your website?  Of course there may be a cost associated with promoting your products on other sites (flat fee, percentage), however it is probably still worth it.  By leveraging highly visiting shopping sites, it could be a way to put your brand and products in front of NEW customers.  Once a new customer visits your site and hopefully purchases, you can use things like e-mail marketing and social media to keep them coming back. Amazon: Submit Your Product Feed eBay: Auction and Sell Your Products Craigslist: Submit and Promote Products, Services, Events, Jobs, Etc… Etsy.com: Sell Your Products CafePress: Sell Your Products There are also 3rd party services that will help manage your product feeds to various sites.  I would recommend Vendio , but there are others that do the same thing. Social