Tag Archives: press

Google Increases Government Lobbying by 57%, with $1.4 M in Q1

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In Q1 2010, Google spent $1.4 million in lobbying money with the federal government bodies, which was an increase of 57% over $880,000 from Q1 2009. With the company having interests far beyond search, I’m expecting this lobbying spend to climb even more over the course of the year, as Google is getting more involved in FCC rulings, government programs and assistance in pressure on other governments with its global business growth… especially in China. Here’s a rundown of some of the spending from the Associated Press : Google tried to influence legislation intended to prevent U.S. technology companies from cooperating with repressive foreign governments that restrict free speech and violate human rights. [ China ] Google also lobbied last quarter in favor of the FCC’s proposed “network neutrality” rules, which would require broadband providers to give equal treatment to all Internet traffic flowing over their networks. Although the big phone and cable TV companies oppose such regulations, Internet companies such as Google say rules are needed to prevent Internet access providers from favoring or discriminating against Web sites and services. Google lobbied on the FCC’s national broadband plan, which lays out a roadmap for bringing affordable high-speed Internet access to all Americans, and on efforts to find more wireless spectrum for mobile broadband services. In Q1 2010, the bulk of Google’s lobbying was spent on lobbying the Congress, the FCC, the Federal Trade Commission, the Commerce Department and the Justice Department. Check out the SEO Tools guide at Search Engine Journal . Google Increases Government Lobbying by 57%, with $1.4 M in

Press Release Distribution – Exposure Is the Answer

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Have you ever found out about a really cool company that has been doing business in your town for years, and wondered how you could have possibly missed their existence for so long? That’s a good indication that the company wasn’t doing the right kind of press release distribution, and that they were lacking in their marketing efforts.

No one wants to be the owner of the really great company that no one has ever heard of; because that simply means that they haven’t been enjoying the customer attention that they know they deserve. If you’re interested in making your company visible to the national and international community, you’ve got to concentrate on your press release distribution.

If you think that press release distribution is a practice for mega corporations or business owners that have already achieved a certain level of success, it’s time to think again. Media publications are desperate for the new story that no one has broken yet, and the only way they’ll choose you for their next big piece is by reading a really well written press release.

Those with relatively small businesses are probably wondering how they’ll ever be able to have press release distribution that gets them attention in the mainstream media, and the answer isn’t bribes or camping out on their doorsteps but simply working with a marketing company that has the right connections.

If you’re thinking that you can’t really afford to use a professional press release distribution service, you have to really think about how much exposure you can get from a well placed press release. Instead of being confined to predetermined publications, you have the chance to go viral on the web, or be published in trade magazines.

Paid advertising will ensure that you will have ads or links on certain websites and maybe in certain local papers, but you can be sure that it won’t grow beyond anything that you don’t pay for. However, with press release distribution, you have the chance to create a buzz about your product that might grow from regional attention to national articles and maybe even syndication.

The most important benefit of press release distribution is that you will double or triple the size of the audience that will become instantly interested in your product or service, and you won’t have paid an extra dime for the additional exposure!

If it’s time to tell the world about the company, product or service that you’ve been working on, you can’t skimp on the press release distribution. Make sure that the right people know about your company, and get valuable exposure through a well written press release. Click here to learn more.

I Admit It – These Videos Taught Me a Few Social Media Tricks

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I have been enrolled in the Market Motive social media online course for close to two months now.  Each week I have been given a social media topic and have been responsible for viewing a certain number of films which go into detail about the topic being taught.  There have been a wide range of social media topics such as a week dedicated to Twitter and another dedicated to Youtube. Personally, going into the course I thought I was pretty familiar with the social media areas I was anticipating studying. I was excited to learn more of course, but didn’t have the highest of hopes. I honestly thought it would be nice to have a recap on the social areas I work with daily and after a few months of reiteration, I would obtain a certification to show off my knowledge. I have to say my original thoughts were narrow minded. I have been continuously surprised at the insight I am gaining each week.  Until now, I have been responsible for watching videos each week and partaking in conference calls with the faculty.(The course takes a turn now and the responsibilities change but I will write about all of that in a few days). The videos have each had such detail. They are unique to the faculty members who make the videos and specialize in the areas they are teaching. Video Topics A small amount of the material covered Blogging for Business Permalinks, RSS feeds, key word longtail , pitching check list Video & Youtube Popular categories, channel, market share Viral Marketing Brand, conversion, campaign styles, viral themes Social News Networks Do’s and don’ts across various networks, strategies to becoming more successful on each Twitter Appropriate business decisions, tools, connecting on and offline, tracking Flickr Titles, tags, descriptions, search engines and Flickr Facebook How to utilize Facebook for your business with Facebook connect and ads LinkedIn Advertising on LinkedIn, groups Online Press Releases Wire Services, measurement, Keyword positioning   Market Motive resources that have been provided to me and that have impressed me throughout each week’s video viewings: 1) Examples of useful books to buy pertaining to the areas being taught that week which are based on social media current events and practices. 2) Informative commentary (humorous when applicable and serious when appropriate) Current Authoritative Timely 3) Graphs 4) Tools that the faculty use and recommend Seo plug ins Twitter tools Better headlines Tracking your Brand 5) Viral Marketing Brainstorming Checklist 6) Pitching check list Brief Video information for each week: 1)  Length of each video is provided 2)  2-7 videos necessary to watch each week 3)  Average 25 minutes per video Viewings do not have a specific deadline but rather anticipated due dates which are flexible. They are listed as an ideal due date but it is up the student to get things done in a timely manner. Weekly meetings with the faculty help ensure that students are on track and are not missing any points. 4)  One Quiz to follow all videos combined for the week The quiz each week is just for practice. A grade is assigned but does not count toward the overall grade. They are meant as preparation for the final exam and reiterate the material in the videos. The quizzes help make sure the students have understood what is being portrayed in the videos. Check out the SEO Tools guide at Search Engine Journal . I Admit It – These Videos Taught Me a Few Social Media