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5 Types of Link Building

cgseo — Mon, 26 Apr 2010 13:58:21 +0000

There are many reasons to build links to your website, and sometimes, it is hard to determine if one link is better than another, or if it is worth anything at all. For example, a dofollow link is better than a nofollow for some purposes, but not for others. And a redirected link may hold no value for SEO, but may still prove valuable. Here are the types of links that you can build to your website, and why you should take advantage of a mixture of each. Traffic Generating Continue reading →

Search & Social Awards : Vote Now!

cgseo — Thu, 22 Apr 2010 18:05:25 +0000

The voting for the 2010 Search & Social Awards is now open! Search & Social is holding this contest to introduce the search marketing & social media community to multiple blogs in various different genres and online marketing disciplines. The final tally will be taken on May 1st and then winners will be announced on May 3rd, during an awards ceremony at the Search & Social Spring Summit in Tampa, FL. Not only are these awards fun, but it also gives you a chance to see how readers feel about your blogs. Search & Social encourages all nominees to promote the contest on your blog and to your followers. Search & Social Awards Categories include : SEO Blog PPC Blog Search News Blog Link Building Blog Web Analytics Blog ORM Blog CRO Blog Copyrighting Blog Local Search Blog Social Media Blog Best Link Bait of 2009/2010 Affiliate Marketing Blog Search Marketing Community Best SMM Blog Best Blog For Bloggers Best Blog About Facebook Blog About Twitter Vote and Rate your favorite blogs in Search Marketing & Social Media AND if you have been nominated, don’t forget to blog about it to tell your readers to vote for you AND add a badge to your site! Check out the SEO Tools guide at Search Engine Journal . Search & Social Awards : Vote Continue reading →

Search by Voice Available Now in Google Maps 4.1 for WinMo and Symbian

cgseo — Thu, 22 Apr 2010 16:26:53 +0000

Google just announced that its cool search by voice feature in Google Maps 4.1 is now available for Windows Mobile and Symbian S60 phones. This is the same voice activated search feature that BlackBerry and Android phone users have been enjoying for quite some time now. So, if you have any Symbian S60 or Windows Mobile phone, you can now search for anything by simply speaking your search terms instead of typing them. To use this feature, you simply need to open Google Maps on your phone, press the “call” button and speak your search term clearly. This feature works with all kinds of search on Google Maps for mobile such as places, specific businesses, types of businesses and addresses. In addition, this feature also lets you choose your preferred language including accents. To enjoy this feature on your Windows Mobile or Symbian s60 phones, you must download and install the latest Google Maps for mobile 4.1 for Windows Mobile and Symbian S60 phones. You can grab the app from m.google.com/maps using your phone’s browser. Check out the SEO Tools guide at Search Engine Journal . Search by Voice Available Now in Google Maps 4.1 for WinMo and Continue reading →

Google Maps Search Suggest Available in More Languages

cgseo — Thu, 22 Apr 2010 16:05:42 +0000

Recently Google put up an experimental search suggest feature for Google Maps to make it faster and more accurate to find places, businesses and points of interest as you type your search. But this was only available for Google Maps in Germany, China, Hong Kong and most recently Taiwan. But now, Google has just made this search suggest feature on Google Maps to 10 more domains and 8 additional languages, including on maps.google.com. Suggest for Google Maps was built on locally relevant stock of knowledge to get the most useful suggestions depending on where you are zoomed into Google Map. In addition, Suggest for Google Maps also give you additional information including business addresses to help you find and select the best and most exact business or location that you may be looking for. If you’re anywhere in these regions - China, Brazil, Canada, Czech Republic, France, Germany, Hong Kong, Italy, Netherlands, Russia, Spain, Taiwan, United States, United Kingdom, you can now use the said feature. Check out the SEO Tools guide at Search Engine Journal . Google Maps Search Suggest Available in More Continue reading →

Jessica Bowman, Mike Gray & Greg Boser Added to Search & Social Summit Lineup

cgseo — Wed, 21 Apr 2010 18:52:02 +0000

Search & Social has secured three new premier speakers to be covering SEO tactics and in-house SEO strategies at the Search & Social Spring Summit 2010 in Tampa, FL on May 3rd and 4th. Search & Social Spring Summit is one of the most cost effective conferences in the search & social media marketing space with a ticket cost of only $525 for the two day event. Only 26 seats are left for the event, so if you are planing on attending, REGISTER NOW . Search & Social Spring Summit Speakers include : Greg Boser Founder, WebGuerrilla, LLC Todd Malicoat (StuntDubl) Internet Marketing Consultant Rae Hoffman, CEO of Outspoken Media Neal Rodriguez, SEO for the Nielsen Company Chris Winfield, President of 10e20 Brent Csutoras, Social Media Marketing Expert Dave Szetela, SEO of Clix Marketing More Search & Social Summit Speakers Search & Social Spring Summit will of course be moderated by the founders of Search & Social and Search Engine Journal : Loren Baker Jordan Kasteler Dave Snyder Attendees can expect to learn, at this affordable conference, the latest trends and successful marketing approaches by speakers who are headliners at other conferences costing a thousand dollars or more. Complete Schedule for Search & Social Spring Summit Day One of Search & Social Spring Summit Breakfast & Registration Monday 8 am – 9 am Search & Social Spring Summit kicks off with a breakfast buffet & registration for all of its attendees. This is the perfect time to come down by the pool, register, grab some swag along with your bagels, fruit and coffee and start your morning networking before our first set of presentations. Social Media News & Content Chris Winfield, Chris Bennett, Neal Rodriguez, Brent Csutoras moderated by Jordan Kasteler of Search & Social Monday 9am – 10:15 am Social Media is generally split into two categories, social networking and social news sharing/bookmarking. This panel features three of the foremost experts on Digg, Reddit, StumbleUpon, Fark and some of the more well known (and lesser known yet more targeted) social news sharing/bookmarking websites that do not only build proven links to the posts and stories which become popular on them, but also TRAFFIC! Chris Winfield, Chris Bennett, Neal Rodriguez & Brent Csutoras, three social media experts, will discuss tactics and strategies for building a successful social media campaign across the world of Digg and beyond. Social Media Biz : Doing Business on Twitter & Facebook Rae Hoffman, Julia Gorzka, Joe Hall & Brian Chappell moderated by Jordan Kasteler of Search & Social Monday 10:45am – 12 pm Social Networking is more than just connecting with friends and clients on Fanpages. Rae Hoffman, Joe Hall, Julia Gorzka & Brian Chappell will discuss real life situations and case studies that the small business or the Fortune 500 executive can use for utilizing social media as a reputation management tool, money making application and/or widget generation and branding device. This panel will cover how to get people talking about your brand on social media channels, and how to monetize or motivate using social media. LUNCH : Sponsored by Second Step Search 12 pm – 1 pm Monday’s Lunch is a full on buffet ( we know food and love food ) sponsored by Second Step Search . CASH BAR Opens 12 pm to 5 pm On-Site SEO Tactics Greg Boser, Michael Gray & Todd Malicoat moderated by Dave Snyder of Search & Social Monday 1pm – 2:15pm Three SEO professionals, Greg Boser, Chris Bennett, Michael Gray and Todd Malicoat will offer their SEO expertise to review overlooked SEO campaign tactics, tips on getting SEO changes made to corporate sites, webmaster tools tactics & specifically linking site analytics, site speed and spiderability to your SEO campaign. All three of these men charge over $500 an hour for their SEO consultation services, and this session will be one to remember. In-House SEO : Tactics for Managing Multiple Sites & Headaches Jessica Bowman of SEOinhouse.com, Tony Adam of Myspace! & Kathryn Katz of Consolidated Credit moderated by Dave Snyder of Search & Social Monday 3:45pm – 5pm In-house SEO is a whole different ballgame than SEO consultation or agency work but at the end of the day, we all have to understand the life of the in-house SEO and the challenges they face to not only learn how to work with them, but also understand that the issues they face aren’t just challenges, but opportunity for the little guy and those willing to bend. Are you an “In-house” looking for tips and tricks to boost your productivity and career? Then this session is a can’t miss for you. Jessica Bowman is the premier authority on In-House SEO management strategies. Tony Adam recommends buying the IT team a six pack of beer to get the job done quicker. Any other great tips? Learn them on this panel. CASINO NIGHT! Happy Hour & Dinner : Sponsored by Search Engine Journal Monday 5pm – 11pm * Open Bar Happy Hour from 5 pm to 6 pm. * Gourmet Buffet Style Dinner for Attendees. * Full CASINO and Dealers with Roulette, Poker & Black Jack. DAY TWO of Search & Social Spring Summit Hearty “Morning After” Breakfast Tuesday 8 am – 9 am After partying all night at the Search & Social Casino Night and Open Bar, you’re going to want to stock up on the protein, carbs and coffee to get through this day of advanced sessions. This Hearty “Morning After” Breakfast right in the conference area is the best way to shake off the night before, and kick off the day right! Advanced Paid Search Tactics Dave Szetela, Ryan Sammy, Janel Landis Laravie moderated by Loren Baker of Search & Social Tuesday 9am – 10:15 am Google Adwords can take a few minutes to set up, but a lifetime to master. And now with the integration of shopping feeds, International campaigns, the restrictions of the Google Content Network, and more and more opportunities in paid search, we need experts to light the path and show us the way. Dave Szetela of Clix Marketing & Janel Landis Laravie of Chacka Marketing will discuss paid search & conversion optimization tactics AND Ryan Sammy of Search & Social will show you ways to integrate price points and sale inventory into your Google AdWords campaign. Advanced Link Building Tactics Chris Bennett, Brian Chappell & Todd Malicoat moderated by Loren Baker of Search & Social Tuesday 10:45am – 12 pm Quite frankly link building is not what it used to be and with more and more opportunities in link development opening up with the expansion of social media and self publishing, building a link is much more labor intensive and challenging than just renting a link on a sidebar. Professional blogger and link builder Loren Baker will run through the world of blogging and link building, to show how blogs and social metrics can be used in a successful linking campaign. Todd Malicoat is one of the premier experts on link building and link baiting. Brian Chappell has built links with the best of them and will discuss link development using a multi-tiered approach. All three of these panelists build links in some of the most difficult verticals online and this should prove to be an incredible session. LUNCH : Sponsored by Raven SEO Tools 12 pm – 1 pm Load up on this buffet Italian lunch sponsored by Raven SEO Tools. CASH BAR Opens 12 pm to 5 pm SEO Site Clinic Greg Boser, Chris Boggs, Rae Hoffman & Michael Gray moderated by Dave Snyder of Search & Social Tuesday 1pm – 2:15pm Over an hour with three SEO badasses. Need we say more. Greg, Chris & Michael will take advanced SEO questions from the room AND via our online chat. Outsourcing Secrets, Grow Your Business and Spend the Rest of Your Life on a Beach Kevin Henrikson, Aaron Chronister (Mad Hat) & Dave Snyder w/ Open Forum Tuesday 3:45pm – 5pm We’ll cover tips and tricks of outsourcing so you don’t have to learn the hard way. Find out how to identify the tasks that CAN and CANNOT be outsourced. Finally, learn how to breakdown and create an assembly-line work process in order to lower costs. Help is a lot cheaper than you think, if you know where to look and how to manage them. In addition, learn how to use your social media and SEO skills to build a business from scratch, that all started with one BACON EXPLOSION! CALYPSO NIGHT! Poolside Happy Hour & Dinner w/ Live Music!! Sponsored by Affiliate Summit & Best of the Web Tuesday 5pm – 11pm We have two main goals with our events. First, to be the best value in Internet Marketing conferences and events. Second, to provide the best education and networking mix available in an Internet Marketing conference. Together, you will confidently walk away with valuable information and resources. Business Networking Continue reading →

2 Great WordPress Plugins to Find Your Blog Most Powerful Pages

cgseo — Wed, 21 Apr 2010 13:30:31 +0000

Learning which of your published content did particularly well based on some parameters is a great way to become a more successful blogger. This way you can see which of your posts are well received in social media, which of them get linked more and which of them spur a more active discussion. This week I am sharing the two best Wordpress plugins that will offer you a huge variety of parameters to evaluate your posts: Blog Link & Traffic Analysis Plugin for WordPress This plugin digs into your blog posts and offers several variables to find the most powerful of them: post date page views per post in the previous 3 months inbound links (requires Yahoo Site Explorer Yahoo API which is quite easy to receive) Google bot visits (last visit and number of visits) Yahoo bot visits (last visit and number of visits) MSN bot visits (last visit and number of visits) Other bot visits You can sort by any of the column to find the pages that did best for any of the criteria. For example, if you want to find post with most backlinks, click > icon in the “Inbound Links” column: The best part of this plugin is that it gives you the ability to compare any of the variables side by side. For example, you can see how number of links effects the bot visits and traffic: Just a quick note: you will need to update the link count manually and the process takes quite some time, so you don’t want to do that too often. Popularity Contest for Wordpress This plugin provides a wealth of information on how well your posts are doing. 1. The summarized popularity data: The first thing you’ll see is the table containing the following data: Post unique views; Category and archive views, Comments, Trackbacks, etc (I wish the table were sortable though) 2. Recently popular pages : the section allows to see most popular posts over the past 30, 60 and 90 days as well over the past year. 3. Most viewed pages and categories : Most viewed pages; Most viewed categories; Most viewed tags; Most viewed archives; Home page views; Feed views; 4. Reactions: Most commented posts; Posts with most trackbacks; Posts with most pingbacks; 5. Averages: Average popularity by category; Average popularity by tag; Average popularity by month. 6. Popular posts within each category. The plugin also offers a handy sidebar widget that allows to list your blog most popular posts by plenty of parameters including overall popularity, archive views, comments, etc: The widget also has quite a few options that allow to exclude views by authors, (dis)able showing the popularity rank of the posts, set the search engines, adjust the popularity values, etc: Notes: The plugin gave me an error on installation but when I left the installation screen it appeared to be working just fine; After installation you will notice that new posts are much more popular than old ones. Since home and feed views have not been recorded for old posts, they won’t be ranked as highly as new posts. Any other suitable plugins I have missed? Check out the SEO Tools guide at Search Engine Journal . 2 Great Wordpress Plugins to Find Your Blog Most Powerful Continue reading →

Google Suggest Becomes More Local and Better with Spelling

cgseo — Fri, 16 Apr 2010 17:08:56 +0000

Google has just rolled out two nifty features of its Google Suggest service – a more localized search suggest that boils down to metro areas and an auto-correction of spellings for name search. These two new features aimed to give you a faster search experience when typing your search keywords as well as lessen the amount of time you devote typing these searches. The localization feature is actually a spin-off of previous Google Suggest feature which was limited by country searches. The new Google Suggest local feature was tailored to specific metro areas in the U.S. This means that when you type in a specific keyword Google search immediately analyzes your search term based on your location. Google gave a good example when searching for the keyword -”bulls.” If you are currently located in Chicago will typing this keyword, Google will quickly pull out it’s suggested keywords based on all things about Chicago. The assumption is that you are looking for Chicago Bulls-related infromation via Google search. So, all the terms suggested by Google will be related to the Chicago Bulls team. The other new feature of Google Suggest has something to do with spelling enhancement. So, when you are searching for a general term such as “composer” Google will pull out several search suggestion which include the name of the composer. Basically the new feature makes use of the concept that people often know something about a person besides the approximate spelling of his name. Aside from this new Google Suggest feature, Google also rolled out an auto-correct feature which lead you to the online entry for that keyword even though the spelling is correct. Check out the SEO Tools guide at Search Engine Journal . Google Suggest Becomes More Local and Better with Continue reading →

So Now You Care About Your Website Load Times

cgseo — Thu, 15 Apr 2010 13:37:07 +0000

Google announced recently that site loading time now plays a part in their search ranking algorithm. It has also been openly said that over 200 elements are taken into consideration when determining a sites search engine ranking. In addition Google notes that site load time is going to be a very small portion of this algorithm. With all that said I simply don’t understand why people are freaking out. This should not be the first time you are considering improving your site load time. If Your Website Is Slow – Fix It! Site load time is very important however you shouldn’t be improving it for the search engines. If your website takes longer than a couple seconds to load, you’re already in trouble. Web users have very short attention spans, they want what they want and they want it now! If one of these users’ clicks on your website and it takes longer than a couple seconds you bet they are going to bounce quicker than a super “bouncy” ball! There shouldn’t be a webmaster that isn’t aware of their site load times. Not only should they be doing user tests on their own site but they should have installed site analytics. With that said, if your site is slow you can expect your traffic bounce rate to be extremely high. Users don’t have patience for slow website and will often click back within only a few short seconds. This is two ways to measure your sites loading time but if that’s not enough Google even made a tool for you to use. How Do You Measure Site Load Time? Back in January I wrote an article about site loading time being a possible 2010 ranking element. (http://www.dkssystems.com/SEO-Site-Loading-Time.html) I write about how you can test your sites load times using Google webmaster tools. Using their “Site Performance” option will give you an insight on how long a particular page is taking to load. In addition Google gives you some specific tips on what to fix in order to increase the page loading performance. In addition, Google suggests the following free tools to evaluate the speed of your website. Page Speed YSlow WebPagetest Fix Your Websites Performance For Your Users Not Google. I can’t tell you how much it annoys me knowing that people will only now start fixing their websites load time. You should be building a website that gives your users an enjoyable experience. If your website is super slow then this issue should have been addressed a long time ago. Its frustrating to hear people willing to fix their sites only after Google has released there latest ranking announcement. Do Not Over Value Site Speed For SEO. It’s really unfortunate that people are going to completely redesign their websites and spend countless hours in their code over this issue. Now if you own one of the websites that takes 15 seconds to reach the homepage this should be something you’re already working on. However, this is not who im talking about. I’m talking about the webmasters who sites load in less then three seconds but will spend endless amounts of time tweaking code just so they can get down half a second. At this point the difference between two seconds and one second will not make or break your search engine rankings. Links and content will always be the bread and butter of SEO and it’s really disheartening to think people will waste so much time focusing on their site load time. Check out the SEO Tools guide at Search Engine Journal . So Now You Care About Your Website Load Continue reading →

Google Improves its Twitter ‘Updates’ Search Feature

cgseo — Wed, 14 Apr 2010 15:25:08 +0000

Short update! Google is a monster when it comes to searching. One thing that attributes to their all encompassing search features is that they are insistant on working with real-time search results and updates. It was announced recently that along with the ability to search updates for Twitter results, you’ll now also be able to search back in time to see a cluster of results from a certain time period. This is helpful if you just heard about a recent movement or news but missed out on the trending topics or social media waves that it was making. The features are not available currently- they’ll be rolled out in the next few days- but there’s a test page available with limited search results. I tried searching a few things but they weren’t showing up… finally I used the search term “Google” and got something Realizing the importance that social media trends and real-time results have in our world today, the Google blog stated: “All of us are just beginning to understand the many ways real-time information and short-form web content will be useful in the future, and we think being able to make use of historical information is an important part of that.” I personally can’t wait for this feature to roll out… I’m pretty nosy when it comes to social media trends but I’m not such an excellent multi-tasker that I can follow everything the minute they happen! I can however: work hard, drink coffee, use Gtalk, post on SEJ and tweet in one swift motion Check out the SEO Tools guide at Search Engine Journal . Google Improves its Twitter ‘Updates’ Search

WordPress Plugins to Interlink Your Blog Content Efficiently

cgseo — Wed, 14 Apr 2010 13:54:49 +0000

A couple of weeks ago I shared a handy Wordpress plugin that helps to smartly interlink your blog content (best to naturally link to your categories and tags). The post was very well-received, so today I am following up with the overview of all Wordpress plugins that help to (automatically) interlink your blog posts, pages and categories . Internal Link Continue reading →