Search & Social has secured three new premier speakers to be covering SEO tactics and in-house SEO strategies at the Search & Social Spring Summit 2010 in Tampa, FL on May 3rd and 4th. Search & Social Spring Summit is one of the most cost effective conferences in the search & social media marketing space with a ticket cost of only $525 for the two day event. Only 26 seats are left for the event, so if you are planing on attending, REGISTER NOW . Search & Social Spring Summit Speakers include : Greg Boser Founder, WebGuerrilla, LLC Todd Malicoat (StuntDubl) Internet Marketing Consultant Rae Hoffman, CEO of Outspoken Media Neal Rodriguez, SEO for the Nielsen Company Chris Winfield, President of 10e20 Brent Csutoras, Social Media Marketing Expert Dave Szetela, SEO of Clix Marketing More Search & Social Summit Speakers Search & Social Spring Summit will of course be moderated by the founders of Search & Social and Search Engine Journal : Loren Baker Jordan Kasteler Dave Snyder Attendees can expect to learn, at this affordable conference, the latest trends and successful marketing approaches by speakers who are headliners at other conferences costing a thousand dollars or more. Complete Schedule for Search & Social Spring Summit Day One of Search & Social Spring Summit Breakfast & Registration Monday 8 am – 9 am Search & Social Spring Summit kicks off with a breakfast buffet & registration for all of its attendees. This is the perfect time to come down by the pool, register, grab some swag along with your bagels, fruit and coffee and start your morning networking before our first set of presentations. Social Media News & Content Chris Winfield, Chris Bennett, Neal Rodriguez, Brent Csutoras moderated by Jordan Kasteler of Search & Social Monday 9am – 10:15 am Social Media is generally split into two categories, social networking and social news sharing/bookmarking. This panel features three of the foremost experts on Digg, Reddit, StumbleUpon, Fark and some of the more well known (and lesser known yet more targeted) social news sharing/bookmarking websites that do not only build proven links to the posts and stories which become popular on them, but also TRAFFIC! Chris Winfield, Chris Bennett, Neal Rodriguez & Brent Csutoras, three social media experts, will discuss tactics and strategies for building a successful social media campaign across the world of Digg and beyond. Social Media Biz : Doing Business on Twitter & Facebook Rae Hoffman, Julia Gorzka, Joe Hall & Brian Chappell moderated by Jordan Kasteler of Search & Social Monday 10:45am – 12 pm Social Networking is more than just connecting with friends and clients on Fanpages. Rae Hoffman, Joe Hall, Julia Gorzka & Brian Chappell will discuss real life situations and case studies that the small business or the Fortune 500 executive can use for utilizing social media as a reputation management tool, money making application and/or widget generation and branding device. This panel will cover how to get people talking about your brand on social media channels, and how to monetize or motivate using social media. LUNCH : Sponsored by Second Step Search 12 pm – 1 pm Monday’s Lunch is a full on buffet ( we know food and love food ) sponsored by Second Step Search . CASH BAR Opens 12 pm to 5 pm On-Site SEO Tactics Greg Boser, Michael Gray & Todd Malicoat moderated by Dave Snyder of Search & Social Monday 1pm – 2:15pm Three SEO professionals, Greg Boser, Chris Bennett, Michael Gray and Todd Malicoat will offer their SEO expertise to review overlooked SEO campaign tactics, tips on getting SEO changes made to corporate sites, webmaster tools tactics & specifically linking site analytics, site speed and spiderability to your SEO campaign. All three of these men charge over $500 an hour for their SEO consultation services, and this session will be one to remember. In-House SEO : Tactics for Managing Multiple Sites & Headaches Jessica Bowman of SEOinhouse.com, Tony Adam of Myspace! & Kathryn Katz of Consolidated Credit moderated by Dave Snyder of Search & Social Monday 3:45pm – 5pm In-house SEO is a whole different ballgame than SEO consultation or agency work but at the end of the day, we all have to understand the life of the in-house SEO and the challenges they face to not only learn how to work with them, but also understand that the issues they face aren’t just challenges, but opportunity for the little guy and those willing to bend. Are you an “In-house” looking for tips and tricks to boost your productivity and career? Then this session is a can’t miss for you. Jessica Bowman is the premier authority on In-House SEO management strategies. Tony Adam recommends buying the IT team a six pack of beer to get the job done quicker. Any other great tips? Learn them on this panel. CASINO NIGHT! Happy Hour & Dinner : Sponsored by Search Engine Journal Monday 5pm – 11pm * Open Bar Happy Hour from 5 pm to 6 pm. * Gourmet Buffet Style Dinner for Attendees. * Full CASINO and Dealers with Roulette, Poker & Black Jack. DAY TWO of Search & Social Spring Summit Hearty “Morning After” Breakfast Tuesday 8 am – 9 am After partying all night at the Search & Social Casino Night and Open Bar, you’re going to want to stock up on the protein, carbs and coffee to get through this day of advanced sessions. This Hearty “Morning After” Breakfast right in the conference area is the best way to shake off the night before, and kick off the day right! Advanced Paid Search Tactics Dave Szetela, Ryan Sammy, Janel Landis Laravie moderated by Loren Baker of Search & Social Tuesday 9am – 10:15 am Google Adwords can take a few minutes to set up, but a lifetime to master. And now with the integration of shopping feeds, International campaigns, the restrictions of the Google Content Network, and more and more opportunities in paid search, we need experts to light the path and show us the way. Dave Szetela of Clix Marketing & Janel Landis Laravie of Chacka Marketing will discuss paid search & conversion optimization tactics AND Ryan Sammy of Search & Social will show you ways to integrate price points and sale inventory into your Google AdWords campaign. Advanced Link Building Tactics Chris Bennett, Brian Chappell & Todd Malicoat moderated by Loren Baker of Search & Social Tuesday 10:45am – 12 pm Quite frankly link building is not what it used to be and with more and more opportunities in link development opening up with the expansion of social media and self publishing, building a link is much more labor intensive and challenging than just renting a link on a sidebar. Professional blogger and link builder Loren Baker will run through the world of blogging and link building, to show how blogs and social metrics can be used in a successful linking campaign. Todd Malicoat is one of the premier experts on link building and link baiting. Brian Chappell has built links with the best of them and will discuss link development using a multi-tiered approach. All three of these panelists build links in some of the most difficult verticals online and this should prove to be an incredible session. LUNCH : Sponsored by Raven SEO Tools 12 pm – 1 pm Load up on this buffet Italian lunch sponsored by Raven SEO Tools. CASH BAR Opens 12 pm to 5 pm SEO Site Clinic Greg Boser, Chris Boggs, Rae Hoffman & Michael Gray moderated by Dave Snyder of Search & Social Tuesday 1pm – 2:15pm Over an hour with three SEO badasses. Need we say more. Greg, Chris & Michael will take advanced SEO questions from the room AND via our online chat. Outsourcing Secrets, Grow Your Business and Spend the Rest of Your Life on a Beach Kevin Henrikson, Aaron Chronister (Mad Hat) & Dave Snyder w/ Open Forum Tuesday 3:45pm – 5pm We’ll cover tips and tricks of outsourcing so you don’t have to learn the hard way. Find out how to identify the tasks that CAN and CANNOT be outsourced. Finally, learn how to breakdown and create an assembly-line work process in order to lower costs. Help is a lot cheaper than you think, if you know where to look and how to manage them. In addition, learn how to use your social media and SEO skills to build a business from scratch, that all started with one BACON EXPLOSION! CALYPSO NIGHT! Poolside Happy Hour & Dinner w/ Live Music!! Sponsored by Affiliate Summit & Best of the Web Tuesday 5pm – 11pm We have two main goals with our events. First, to be the best value in Internet Marketing conferences and events. Second, to provide the best education and networking mix available in an Internet Marketing conference. Together, you will confidently walk away with valuable information and resources. Business Networking
Tag Archives: small-business
Weekly Search & Social News: 03/23/2010
Welcome to another edition of ‘ 7 Days of Search and Social ‘ – all in all it was a moderately busy week in the search world. The biggest buzz came from (She-Ra) Rhea kicking (trademark) ass and spending dosh. There are a few interesting videos this week, for those that enjoy consuming that way. And is it just me? Or has the Google promotional machine slowed down in the first quarter of 2k10? Been awful quiet over there… almost, too quiet. I hope things are well with you… let’s get into this week’s goodies; Lead
How to Work with & Shop for a SEO Services Firm
If you are a small business owner or an in house marketer looking to hire an outside SEO firm to outsource all your search engine marketing efforts, this article might be right for you. If you have never really ventured out to find the right SEO company to partner with you might be in for a very bumpy ride or you can be prepared before you get out there so you don’t waste your time partnering with the wrong type of person or company. If unprepared you could find yourself wasting a great deal of time with the wrong firm. Educate yourself prior to your hunt and you could find a partnership that meshes better than spaghetti and meatballs. When interviewing SEO companies probe as much as you can in order to find the right one that fits you and your team best. Asking lots of questions is ok. If the company is eager to help you they will be more than happy to help you out. Remember they don’t want to partner with the wrong type of business either so they shouldn’t mind a great deal of question asking. Here are some key points you should think about when you are looking to hire a firm and also when you have finally picked one to work with: Do they outsource work overseas? You are going to want to know if the company you just hired outsources any work overseas to be completed. It is important to realize that this could impact your results in a negative manner so it is crucial you find out ahead of time. A usual tipoff is the price is outrageously low. Ideal client size? You will want to know what the company’s ideal client size is so you know if you fit into the parameters of their business culture. If they typically only work with larger companies and you are only by yourself or with a few employees you might not be the right fit for that agency. This could make things a bit strange down the road. Understand the service: This is very important; you need to fully understand search engine optimization and marketing before you decide to outsource the activities. Failure to fully understand how the medium works will results in you making irrational decisions from lack of understanding how to effectively analyze positive results from the work being completed. Take the time to understand what goes into this area of marketing before you try to hire a company. It can often times be difficult to actually gauge the work being done so a better understanding of where your money is being spent will allow your relationship with your company of choice to flourish that much better and smoother. Don’t fire them when they are getting you “good results”: You need to familiarize yourself with the service so you don’t fire a client for the wrong reason. If you hire a firm to help you increase traffic and they provide you with visitor reports showing an increase of traffic by 300% in less than 6 months don’t fire them. If your website is not converting and your traffic has significantly increased it could very well be your website layout or even your product. The job of an SEO firm is to help you deliver targeted visitors from the search engines. If you have not hired them for website conversion recommendations don’t chop their head off because your website is not converting. Hire only one SEO company at a time: This should just be a given but never hire more than one SEO company at a time. This will be disastrous to your business and also your online presence. If you hire and SEO company and a separate copywriter and they communicate to each other that will work as long as the communication is effort is there. But never hire two separate firms to help you with your link building because that will most likely blow up and lead to nothing good. Hiring two firms at the same time could also get your website penalized by the search engines from having too much activity happening in a short period of time. Treat them like a team member: Your SEO company is not your enemy, they are your friend. Treat them as a team member because from day one it is in their best interest to really provide you with the work they promise. If you do your due diligence prior to hiring you shouldn’t have a problem finding a firm that will follow through with their promises. These are all very important areas to really focus on and execute. The right SEO partner could be by your side for years to come so make sure you take your time to find the right one. Remember that you get what you pay for so don’t just shop on price or you could find yourself going nowhere fast! Nick Stamoulis is the Founder of the Boston SEO Firm , Brick Marketing. Check out the SEO Tools guide at Search Engine Journal . How to Work with & Shop for a SEO Services
Google Launches DoubleClick for Publishers
Google has just announced its new ad serving technology which is geared for both large and small scale online publishers – DoubleClick for Publishers. This is actually a result of combining Google Ad Manager and DoubleClick Ad Exchange which Google purchase in 2008. DoubleClick for Publishers, the main service will be available for large online publishers while DFP Small Business is geared for growing online publishers and is a simple, free version of the DFP. Existing DART for Publishers users will be automatically upgraded to DoubleClick for Publishers over the next year, while Google Ad Manager accounts will be moved to DFP for Small Business in the coming weeks. DoubleClick for Publishers will have the following features: A new interface that has been completely redesigned to save time and reduce errors. Far more detailed reporting and forecasting data to help publishers understand where their revenue is coming from and what ads are most valuable. Sophisticated algorithms that automatically improve ad performance and delivery. A new, open, public API which enables publishers to build and integrate their own apps with DFP, or integrate apps created for DFP by a growing third-party developer community (apps under development today include sales, order management and workflow tools). Integration with the new DoubleClick Ad Exchange’s “dynamic allocation” feature, which maximizes revenue by enabling publishers to open up their ad space to bids from multiple ad networks. For more info, check out the DoubleClick blog . Check out the SEO Tools guide at Search Engine Journal . Google Launches DoubleClick for