Facebook will soon be changing the “Become a Fan” button that you see on Fan Pages to the more universal “Like” button. According to the site Clickz , Facebook has started sending confidential email to ad agencies informing them that the “Become a Fan” button which functions as a subscription/membership button to fan pages will be changed to “Like” button within the next few weeks. And what could be the reason for the upcoming change? Unfortunately, no specific details were divulged yet from the email sent to ad agencies. Facebook just wanted to give them advance notices as this might affect their advertising campaigns or Facebook strategy. This is particularly so since Facebook is recommending that ad agencies start using the phrase – “Find us on Facebook” or “Like us on Facebook” instead of the current “Became a fan.” In addition, the email also explained that the new “Like” button will be different from the current “Like” button that Facebook users click whenever they like particular updates of their friends. Facebook believes that by changing the “Become a Fan” button to “Like” will increase engagement between consumers and brands as it offers a simple, consistent way for Facebook users to connect with the things they are interested in. Facebook did some research and found out the users are more likely to “Like” something instead of becoming a fan. Check out the SEO Tools guide at Search Engine Journal . Facebook to Change “Become a Fan” Button to “Like” on Fan
Tag Archives: Social Networking
Facebook Preparing to Launch a New Toolbar
The Facebook folks are definitely up and about these past few days, preparing one new feature after another. You might have read about the Like button and the auto-connect feature that it plans to launch. And now the latest Facebook feature that might soon hit us all is the new Facebook toolbar. The Facebook toolbar is not your ordinary toolbar that goes away with the page that you just left. Instead, this will be a persistent toolbar, something that stays on your browser window no matter what sites you visit. The said toolbar will also allow third-party developers to integrate this toolbar on their Facebook apps. In case you’re familiar with the Meebo toolbar, the new Facebook toolbar is similar to that. Other details about the new Facebook toolbar is still unavailable, although TechCrunch believes that it will have sharing and chat features. It’s also uncertain whether the Facebook toolbar will include advertising. Check out the SEO Tools guide at Search Engine Journal . Facebook Preparing to Launch a New
Job Search Engine with Social Graphing : JIBE Secures Seed Funding
JIBE, a job search engine with a social networking powered component announced that it has received $875,000 in seed funding. Formerly known as LocalBacon, JIBE “ Opens Up The Social Graph of Both Employers And Job Seekers To Place The Most Trusted & Qualified Candidates with The Right Positions .” Great idea, and sure to be an acquisition target of LinkedIn or Monster.com. Here’s the press release : JIBE Inc. , the first who you know job search site , raised $875,000 in seed capital funding led by Polaris Venture Partners. Now in private beta, the new funding will enable the company to further develop its platform, fueling sales, marketing, and partnership programs in the highly dynamic online employment market. Designed to bring the power of social networking to the online career search, JIBE integrates Facebook Connect and LinkedIn to enable employers and applicants to leverage the overlap of their social graphs. From previous co-workers to friends who work with a specific company, JIBE recognizes matches between networks as they apply to a job opportunity. JIBE empowers employers to efficiently search and evaluate relevant candidates who are connected to other employees in their company. By creating a referral-based recruitment process, JIBE helps ensure a more satisfied employer, as well as the new employee. JIBE’s “employment networking platform” gives applicants benefits that no other job site provides, including the relevancy of job postings to their social connections and real-time status updates about their applications. This level of transparency and feedback gives job seekers the insight needed to get hired for the right job. Posting jobs and browsing JIBE’s job database are free for employers and applicants. On JIBE, employers only pay when they want to retrieve contact information for candidates who meet both their qualifications for a trusted reference, as well as relevant experience. The JIBE team includes CEO and Founder, Joseph Essenfeld, who was previously COO for late-night cookie delivery company, Insomnia Cookies, Peter Margulies, former Co-Founder of BtownMenus.com, an online menu guide and food ordering site and Lead Developer, Toby Matejovsky. “What is really exciting about JIBE is the innovative platform the company has built that leverages the existing social networks in the creation of a more efficient process for job seekers and employers to connect. Additionally, JIBE’s business model has already proven that better qualified applicants will pay to apply for higher quality jobs, and the ‘pay for performance model’ for employers creates an ROI that makes much more sense than paying for listings,” according to Peter Flint, General Partner of Polaris Venture Partners. Check out the SEO Tools guide at Search Engine Journal . Job Search Engine with Social Graphing : JIBE Secures Seed
Facebook Drive More Loyal Visitors to News and Media Sites
Well, it looks like Facebook is not only beating Google in terms of being the most visited site in the U.S . as well as for driving traffic to news and media sites, but Hitwise’s follow up data is also showing that visitors from Facebook.com are more loyal to these sites . Meaning, they are not just one-click wonders but repeat visitors of the news and media sites as well, thanks to Facebook’s traffic referral. According to Hitwise’s latest compiled data , from the week ending March 6, 2010 78% of Facebook.com users were returning visitors to Print Media websites.. Google News’ returning visitors were only at around 67%. While for Broadcast Media, Facebook has a 77% returning rate while Google News only has 64% returning rate. So what does these data mean and how relevant it is for social media marketing? It only goes to show the value of traffic driven by Facebook as compared to Google News. And returning values of potential customers are definitely very important for advertisers and retailers. Take note, this comparison is for Google News and Facebook only, not including Google.com. Although Google.com may be the number 1 source of traffic for news and media sites, those traffic will not be yielding return visitors, according to Hitwise. Check out the SEO Tools guide at Search Engine Journal . Facebook Drive More Loyal Visitors to News and Media
Did Facebook Just Beat Google as The Most Visited Site?
Yes, the headline is not fooling you. According to the latest Hitwise data , Facebook made it pass through Google to become the most visited website in the U.S. Well, for the week ending March 13 at least. Actually this is not the first time that Facebook achieved this feat. It recently achieved the no. 1 post on Christmas Eve, Christmas Day and New Year’s Day last year. And this year, it was also the no. 1 most visited site on March 6 and 7. But of course it is understandable that Facebook will have more visitors during the Holiday seasons since it has become the favorite communication tool among users who want to stay in touch with long lost friends and relatives, family and acquiantances. But to achieve this again last week is quite interesting. Facebook.com’s market share of visits increased by 185% last weeks as compared to the same week last year. Compared that with Google’s share of visit which increased only by 9%. Combining their share of visit accounts for 14% of all US Internet traffic last week. Check out the SEO Tools guide at Search Engine Journal . Did Facebook Just Beat Google as The Most Visited