Tag Archives: tips

10 Deadly Online Marketing Mistakes

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I love authoritative titles… These are the most horrendous 10 online mistakes you can make. Ever. And they’ll probably ruin your entire business. I created a totally free video series about this- 10 videos, about 30 minutes of free info-tainment . That’s right, information and entertainment. And if you’re an expert in PPC, SEO, and Social media, this isn’t for you. This is an overview for people who either have only one expertise, or are new to online marketing. Still, you may find a gem or two in the series even if you are an expert. The 10 Deadly Online Marketing Mistakes Ignoring The 5 Steps of Optimization Not Learning & Adapting Not Using Analytics Putting the Cart Before The Horse Going After The Wrong Keywords Using The Wrong Strategies Not Combining Tactics Strategically Thinking Great Content Is Enough Not Testing & Improving Not Leveraging Your Productivity But for this blog post, I’m going to give you some more details, because I believe in giving value everywhere- I’m not just going to tease you here and waste your time. So here’s the 30,000 foot view of a few of the tips: Ignoring The 5 Steps of Optimization Without a clear goal, you’re going nowhere. Not Learning & Adapting Last year’s best  techniques aren’t a competitive advantage this year. Not Using Analytics With a tool like Enquisite you can iteratively improve in a simple, manageable, efficient way. Putting the Cart Before The Horse Your potential is limited even if you just bought a domain name before doing keyword research. Going After The Wrong Keywords You need sweet-spot, relevant keywords. Using The Wrong Strategies PPC, Social Media, Email, and SEO should be prescribed based on the business’s state, resources, and goals. Not Combining Tactics Strategically If you’re not leverage PPC toward conversion optimization, or Social toward SEO, you’re missing out. Thinking Great Content Is Enough There are two other keys to success. Not Testing & Improving There are lots of extra processes that increase ROI. Not Leveraging Your Productivity This helps all your work get 3-5 times the results. But that doesn’t nearly capture the value, results, and fun you’ll get from the video series. Check it out here . Check out the SEO Tools guide at Search Engine Journal . 10 Deadly Online Marketing

SEO for AJAX

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AJAX and SEO is a tricky topic – after all, an AJAX-based website is more or less the same as a FLASH website: it may look fancy but is non-navigatable. AJAX got its bad SEO reputation for a number of reasons, including: - crawling issues (you are risking not getting all of your content crawled) – indexing issues (you are risking not getting all of your content indexed) – broken website navigation and useless address bar (because all pages load under the same URL) – useless back/next/reload buttons – potential cloaking issues – which may be unintentional – where the user sees different content than the crawler Here’s the difference in what the crawler can see without AJAX and can’t see with AJAX*: *KUDO’s to Google for the image: http://docs.google.com/present/view?id=dc75gmks_120cjkt2chf Yet AJAX can and should be search engine friendly and following these simple best practices will get you there (or at least much closer to where you should be): 1) Decide where your website ends and your application starts: it does not make sense to make spiders crawl your drafts, but the documents made public and archived instead 2) Make sure you have a URL for each “page” you want to get crawled and indexed 3) Load the basic content containing the keywords at the beginning in a non-dynamic way 4) Cache dynamic pages and serve them as static ones, you could even take snapshots of “pages” which content changes all the time and publish the snapshots 5) Menu items, links and other crucial structural aspects of a site should work without AJAX and/or JavaScript 6) Do not use AJAX for effects but for extra functionality that truly enhances the user experience Some additional tips: AJAX should be used for what it’s designed for – dynamic interaction of the current page with the server (for instance, if you need to submit a form, upload a picture without reloading page, or updating a widget (i.e. calendar)). Most people trigger their basic AJAX through “onClick” events on a given element. In this case the spider will not floor to the AJAX generated content. Another way to do it is using a regular anchor tag (

13ddbbd8d81 0017.jpg 150x90 SEO for AJAX

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SEO for AJAX