Tag Archives: tools

Do Negative Headlines Work?

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If you’ve dipped a toe or two into copywriting, one of the first things you’ll learn about is the power of negativity.  Words like “Don’t” or “Stop” or “No” are powerful motivators when used correctly.  But at the same time, they can be overkill when a message that’s designed to provoke actually leaves your readers feeling cold. If you read a blog post with the headline: 5 Easy Ways to Improve Your Photography Skills It might tickle your interest.  But throw a dash of the negative in there and you’ve got something like: For Best Results: Don’t Ever Take Pictures from This Angle Which one would you be more likely to click on? When Negative Headlines Work

How To Motivate Employees to Contribute Content

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Sometimes it can be like pulling teeth to try and get others in your organization to contribute to your content development strategy. Of course the excuse is inevitable “I have no time” or “I am still working on it”, amongst probably hundreds of other reasons why employees can’t help. But its funny how when you add an incentive with it, everyone can somehow find time to contribute. Like magic, peoples schedules suddenly free up or that post they have been working on for 2-3 months, is finished the next day. Lets face it, many people are not motivated unless they are compensated for their time. Which is understandable. If someone is going to take time out of their day or work on something at night or on the weekend, they should see some reward or gain from it. Before we get into the different ways you can encourage employees to contribute content, it should be said that you should set standards to keep only high-quality content that is being produced. If you just say, we will give each employee $25 per post…you will be amazed at what will get put in the queue to be approved. Depending on your blog or type of content you are looking to create, try to make sure there are best practices being implemented. Internal Linking to Other Posts Write About Topics That Have Not Been Covered Yet Add Relevant Images and Videos Minimum Word Count (debatable depending on the post style) Ok, so now lets talk about the different ways you can go about motivating your employees to help contribute to your content development strategy. Performance-Based

5 Types of Link Building

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There are many reasons to build links to your website, and sometimes, it is hard to determine if one link is better than another, or if it is worth anything at all. For example, a dofollow link is better than a nofollow for some purposes, but not for others. And a redirected link may hold no value for SEO, but may still prove valuable. Here are the types of links that you can build to your website, and why you should take advantage of a mixture of each. Traffic Generating

Track Any Page Changes in Google Chrome

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We are pretty good at tracking page changes at FireFox already. I did a detailed overview of all the addons that track any page for changes and notify you in various ways. I also mentioned that those tools are awesome for various purposes: You can track Google SERPs (especially the newest results that change daily) and thus easily see your brand name mentions; You can track social media sites like Digg or Sphinn to get timely notified about new hot stories on any category page (or new search results); You can use page trackers instead of an RSS reader to monitor new front page stories, You name it! So while we can do that in FireFox, some (many?) of us may have switched to Google Chrome. So the good news is that they can do the same thing there as well! Page Monitor is a fun Google Chrome extension that allows your browser to monitor changes to web pages. The great features of the extension include: The ability to monitor any number of pages for changes. One-click adding of pages. Smart comparison system that ignores ads and code changes. Highlighting of changes that happened to a page since the last check. The ability to set separate check interval for each page. Get it installed in seconds and notice a tiny icon in the toolbar (next to the page address). The icon is used to add new pages to monitor as well as to notify you of the number of updated pages: So when on any page you want to monitor, click that icon and easily start tracking the page changes: Now whenever this page changes, the monitor icon will display a notification on its badge. Of course, you can repeat this for any number of pages. If you want to see the actual changes on the page, click “View changes” (see the screenshot above) and you will be able to see what has been added (green color) and what has been removed (red color): The tool offers to customize some settings as well. To access options, right-click on the icon and select “Options”. From there you can: Stop monitoring any page or rename any page record; See how long ago the tool checked the page; Set the checking interval; Set tracking changes to particular elements on the page (e.g. a price tag on a shopping site) by specifying a CSS/jQuery selector or regular expression to match against the page’s source code (the result of applying this selector/expression is compared). Of course, this feature requires that you know how to use selectors or regular expressions . Set some general look and feel (highlight color, sound alerts, sorting, etc); Import and export the list of pages to monitor: Check out the SEO Tools guide at Search Engine Journal . Track Any Page Changes in Google

A New Feature-Rich SEO FireFox Addon: SEO Doctor

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It looks like Vladimir Prelovac has become our SEJ featured developer. I have already shared his plugin for smart blog interlinking and mentioned another WordPress plugin by him called “Insights” . Today I am sharing his FireFox addon that has been developed for about a year. SEO Doctor is a newly launched FireFox addon that has tons of useful SEO features; I am looking at only a few of them below (to see the more detailed overview, check out Vladimir’s post). Status Bar